Promotional items are found to be the least annoying form of advertising according to the document. They are more effective at getting people to remember brands and take action compared to other methods like magazines, TV, radio, and web banners. Many people keep promotional items for over six months and are more likely to use a business that gave them a promotional product in the past compared to similar businesses that did not. The document also finds that promotional products are not considered a waste of money by most people.