Nature of Consumers' information search , types of information sought by consumers, sources of consumer information, marketing strategy in the information search process, consumers evaluative criteria and its measurement, consumer decision rules, Marketing strategy in the evaluation process.
Nature of Consumers' information search , types of information sought by consumers, sources of consumer information, marketing strategy in the information search process, consumers evaluative criteria and its measurement, consumer decision rules, Marketing strategy in the evaluation process.
“Perfetti Van Melle Presents CreADive 2020” is one of the flagship events organized by BUP Business & Communication Club, and the biggest 360 degree marketing and ad making competition of the nation.
Consumer Behavior Case Study, Basic concepts and clear understanding of all the theories. Linking all the theories of decision making and various advertising methods to pursue customers.
A 25-slide presentation, conceptualized, designed, and visualized following the case provided by organizers of "Analytics 2.0" in 2021. A renowned brand of footwear company was struggling to grab the market with the scope of online and in-store branding only during the pandemic.
An introduction to social marketing, including an overview of the marketing mix in social marketing, and a case study on one of Australia's most influential social marketing campaigns - Freedom from Fear
This presentation was created for a scenario of the introduction of a new milk brand mentioned in the case. From situation analysis to financials, all were well-researched and visualized.
“Perfetti Van Melle Presents CreADive 2020” is one of the flagship events organized by BUP Business & Communication Club, and the biggest 360 degree marketing and ad making competition of the nation.
Consumer Behavior Case Study, Basic concepts and clear understanding of all the theories. Linking all the theories of decision making and various advertising methods to pursue customers.
A 25-slide presentation, conceptualized, designed, and visualized following the case provided by organizers of "Analytics 2.0" in 2021. A renowned brand of footwear company was struggling to grab the market with the scope of online and in-store branding only during the pandemic.
An introduction to social marketing, including an overview of the marketing mix in social marketing, and a case study on one of Australia's most influential social marketing campaigns - Freedom from Fear
This presentation was created for a scenario of the introduction of a new milk brand mentioned in the case. From situation analysis to financials, all were well-researched and visualized.
Promotional product advertising is advertising that lasts. Bundled with your traditional advertising you can greatly improve your reach, memorability and effectiveness
How to Launch an Enterprise-Wide Content StrategyMarissa Jambrone
Is your organization providing valuable resources – or are you committing “random acts of content?”
If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table.
So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals?
Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization.
See how you can:
-Become effective at content delivery organization-wide by
learning the keys to success
-Further content excellence through change management
-Reach the right audience by understanding and collaborating
to meet their needs
Influence audience behavior with creative content that offers a solution
How to Launch an Enterprise-Wide Content StrategyCision
Is your organization providing valuable resources – or are you committing “random acts of content?”
If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table.
So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals?
Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization.
See how you can:
- Become effective at content delivery organization-wide by learning the keys to success
- Further content excellence through change management
- Reach the right audience by understanding and collaborating to meet their needs
- Influence audience behavior with creative content that offers a solution
The Akron chapter of the American Advertising Federation and Canton Advertising Federation jointly present a professional development seminar on measuring social media success. Featured speaker Bill Balderaz, founder of Columbus-based Webbed Marketing, will discuss how businesses and marketing, advertising and PR professionals can associate hard results with social media campaigns. His topics will include: Determining the value of social media and understanding its metrics, Integrating social media campaigns and business goals and Determining social media ROI and helping clients select the right tools to measure it.