This document discusses cultural literacy, specifically in the Philippines. It defines cultural literacy as understanding the traditions, activities, history, language, arts, beliefs, and practices of a given culture. The document outlines the Philippines' National Commission for Culture and the Arts and its Philippines Cultural Education Program which aims to increase cultural literacy among Filipinos. It notes challenges to cultural literacy in the Philippines due to its complex blend of cultures and a tendency among Filipinos to view their own culture through Western lenses, resulting in a sense of cultural inferiority. Key aspects of Philippine culture that present challenges to those from other cultures are also listed.

1. Cultural literacy

2. What is cultural literacy?
Cultural literacy means being able
to understand the traditions,
regular activities and history of a
of a group of people from a given
given culture. ... It includes their
their language, arts, science,
beliefs and practices, and their
understanding of their
environment.

3. Cultural literacy is a term
coined by E. D. Hirsch,
referring to the ability to
understand and participate
fluently in a given culture.
The culturally literate person
is able to talk to and
understand others of that
culture with fluency, while
the culturally illiterate
person fails to understand
references to past events,

4. Why is cultural literacy
important for you?

5. CULTURAL LITERACY IS CULTURE-
SPECIFIC BUT IT IS NOT LIMITED TO
NATIONAL CULTURES, CONTRARY
TO WHAT MANY PEOPLE ASSUME.
THE CULTURE OF ONE WORKPLACE
CAN BE VERY DIFFERENT FROM
ANOTHERM, JUST AS THE CULTURE
OF A PARTICULAR SCHOOL CAN
DIFFER WIDELY FROM ANOTHER

6. CULTURAL LITERACY IN THE PHILIPPINES
• The National Commission for Culture and the Arts (NCCA) is tasked with the
documentation, preservation and dissemination of Philippine culture. Part
of how the NCCA is addressing this and related matters is through the
establishment of the Philippine Cultural Education Program (PCEP). The
PCEP held national consultative meetings, conference, workshops, art
camps, and festivals on culture-based teaching and good governance from
2003 to 2007.
• As a result of Republic Act 10066, PCEP has been designated as the body ,
together with the Department of Education (DepEd), task to “formulate the
cultural heritage education programs both local and overseas Pilipinos”
that are to be an integral part of Philippine education in all aspects.
• Cultural education- and thus cultural literacy- in the Philippines is quite a
challenge, given that Philippine culture is a complex blend of many

7. De Leon (2011) coins this propensity for Filipinos to
look at their culture and themselves through Western
lenses as the Dona Victorina Syndrome is a kind of
inferiority complex where anything and everything
natively Pilipino is considered as inferior, backward
and worthless in comparison to their Western
counterparts. Our low self-esteem borders on self-
contempt, the result is doubt in capacity for
achievement, perverse delight in belittling ourselves,
lack of respect and contempt for one another and
blind dependence on foreign goods, concepts,
techniques, approaches, and expertise. The biggest
challenge then is the deconstruction of the negative
self-images and notions of ourselves that we have

8. PHILIPPINES CULTURE EDUCATION PROGRAM
(PCEP)
PHILIPPINES CULTURE EDUCATION PROGRAM IS
THE CULTURAL EDUCATION ARM OF THE NCCA
(NATIONAL COMMISSIONS FOR CULTURE AND THE
ARTS) IT IS ENVISION AN A NATIONAL OF
CULTURALLY LITERATE AND EMPOWERED
FILIPINOS BY ENSURING THAT CULTURE IS THE
CORE AND FOUNDATION OF EDUCATION,
GOVERNANCE, AND SUSTAINABLE

9. Who is felile m. De leon?
Felipe M. de Leon, Jr.: ‘We
should be proud of Filipino
genius and culture’
De leon 2011 coins this
for filipinos to look at their
and themselves through western
lenses as the DOÑA VICTORIA
SYNDROME (DOUBT IN THE
FILIPINO CAPACITY FOR
ACHIEVEMENT. PERVERSE

10. Challenges for cultural literacy in the
Philippines-
cultural challenges in Philippines. A
significant part of successful
international assignment is being able
to adapt to the new culture.
● AMOR PROPIO
● HIYA OR SOCIAL PROPRIET
● UTANG NA LOOB OR DEBT
OF GRATITUDE
● HIGH CONTEXT
COMMUNICATION
● FILIPINO TIME
● PALAKASAN SYSTEM
● NINGAS COGON
● GENERAL DISREGARD FOR
RULES

11. THANK YOU FOR
LISTENING AND GOD
BLESS!