PD73002 Customer Needs

The document outlines a 5-step process for identifying customer needs during the product concept development process: 1) Gather raw data from customers through interviews, focus groups, and observing product use. 2) Interpret the raw data to express customer needs in terms of what the product must do, without specifying how. 3) Organize the identified needs into a hierarchy from primary to secondary needs. 4) Establish the relative importance of the different customer needs. 5) Reflect on the results and needs identification process.