The document provides tips for starting and running a successful product review blog, including investing in the blog through design and hosting, building credibility by writing various types of posts, how to request products from companies to review, analyzing metrics like site traffic and social media followers, disclosure regulations, and low-cost promotion strategies.

1. What Makes a SuccessfulProduct Review BlogJason ElliotOutdoorInformer.com

2. What to ExpectAbout me

3. What makes product review blogs popular

4. Investing in your blog

5. Building credibility

6. Who and how to request products

7. Rules & regulations

8. No and low cost promotion

9. Q&Akatesrealfood.com

10. Editor of OutdoorInformer.comOutdoor gear review and news siteWent “live” February 201011 contributing writers/reviewersPartnering relationships with 150+ outdoor products/services companiesPublish 4+ articles/weekMonthly featuresDepth of Fields: Profiling an adventure photographerGuest Blogger Review: Feature gear review by a prominent outdoor bloggerGear Giveaway: Enter to win outdoor gear

11. What Makes ProductReview Blogs PopularFor a Company & PR FirmsCheap advertisingFor a BloggerEstablish industry credibility and respectabilityFree schwagFor a ReaderNon-biased consumer information

12. Invest in Your BlogBe ready to spend $$$ – not a lot thoughA little investment will go far in establishing credibilitySpend your cash on:Professional designed logoWebsite template & extensionsProfessional photos and/or graphic design

13. Choose a Blogging PlatformHosted vs Self-HostedNot So Good:Hosted Options From:

14. Blogger

15. WordPress

16. Tumblr

17. PosterousChoose a Blogging PlatformGoodSelf-Hosted Options From:WordPressJoomla!DrupalMovableTypePlone

18. Site Structure Plan site structureDon’t forget to include pages for:About UsContact UsE-MailMailing AddressPhone#/Skype

19. BuildCredibilityWrite news articles from press releases for initial posts

20. Set-up newsfeeds for:

21. Pitch Engine