Basic slides to stimulate interactive discussion. Every moment is an experience, a moment to sell your message. Every interaction is a sales opportunity. What are you selling? To

1. Why Product Managers
MUST
Emulate Twitter!
March 17, 2012 Presentation
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
1
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

2. Cindy F. Solomon
• Founded The Global Product Management Talk
• Pioneering Socratic format for Twitter Chats to cultivate global
knowledge communities
• Over 15 years experience in product management and product
marketing management of web, services and software at Silicon
Valley companies including Apple, Vadem, NetObjects and
startups. Previously with Fortune 500s including American
Express and Radio Shack.
• AIPMM Certified Product Manager & Certified Product
Marketing Manager
• Serial entrepreneur, consultant, facilitator, and early adopter
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 2

3. Global Product Management Talk
For Product Managers that don’t get a chance to leave their desk and participate in
Product Talks in person, we’ve brought Product Talks to you.
The Global Product Management TalkTM
Follow @ProdMgmtTalk
http://www.blogtalkradio.com/prodmgmttalk
Join in using hashtag #ProdMgmtTalk weekly at Twebevent or Tweetchat
Global Product Management TalkTM is a weekly mini-product camp Socratic
discussion (on Twitter) of pre-posted questions with live audio of thought leader
and co-hosts commenting (on Blogtalkradio).
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
3

4. WHAT DO YOU WANT?
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
4
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

5. Jonathan Zittrain said…
“The qualities that
make Twitter seem
inane and half-baked
are what make it so
powerful.”
Jonathan Zittrain,
Harvard Law professor,
Internet Expert, Author
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
5
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

6. BE CONCISE
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
6
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

7. Solomon says…
A tweet is limited to 140
characters.
Be terse.
Develop and share content that
is precise, short, laser
focused, intentional,
informative and interesting.
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
7
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

8. BE OPEN.
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
8
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

9. Dick Costello, Twitter CEO, says…
"Pay careful attention to the
things that people do with your
technology/service/product,
because some of them may
have discovered a powerful use
for it that has completely
evaded you."
@dickc
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
9
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

10. BE CROSS-PLATFORM
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
10
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

11. BE SCALABLE
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
11
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

12. Listen & Monitor
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
12
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

13. Create & Broadcast
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
13
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

14. “Please Retweet: [article name] [by
@author] [shortened URL]
[optional comment] [#hashtag]”.
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
14
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

15. Analyze & Track
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
15
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk

16. Thank you!
Join weekly on Global Product Management Talk
Search: CindyFSolomon and ProdMgmtTalk
http://www.Cindyfsolomon.com
@cindyfsolomon
@prodmgmttalk
Presentation sponsored by The Association of International
Product Marketing and Management (AIPMM)
http://www.aipmm.com
Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon
16
Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk