Internet of Things & The Future of Content Marketing iAcquire
The Internet of Things is Here...
Big Data, Content Marketing, Native Advertising, Retargeting, Offline Convergence, and Influencers are changing the game.
Internet of Things & The Future of Content Marketing iAcquire
The Internet of Things is Here...
Big Data, Content Marketing, Native Advertising, Retargeting, Offline Convergence, and Influencers are changing the game.
Social Insights: Listen to the Voice of the MarketJon Gatrell
With all the noise around social media and the opportunities it affords organizations it can be daunting to figure out where to start. This session will focus on how to practically leverage social media in developing products and growing market share. Participants will walk away with 3 key takeaways which you can put in practice tomorrow to improve your understanding of buyers, your customers and the problems waiting to be solved.
From Startup to IPO: How Marketo Drives Growth with ContentKapost
This presentation comes to us from Jon Miller of Marketo, who explains the central role of content in Marketo's broader marketing initatives, including how to measure success and tie content to revenue.
WPP Stream Turkey 2013 - Personal highlightsIan Crocombe
Here are my personal highlights from WPP Stream unconference, which took place October 24-27th 2013, Antalya.
Stream is the annual WPP unconference, hosted by Sir Martin Sorrell & Yossi Vardi. 350 guests met up at a scenic, but basic, hotel for three days of discussions and debate.
There were over one hundred Discussion sessions, Ignite talks (15 slides in 15 seconds), a Dragon’s Den for social good, a gadget show, a tech lab, digital art, cooking, sport, film screenings and lots of conversation.
Bullet pr social media & digital enagagement, future of real estate sept 2010Nicholaso
New Zealand social media and digital engagement strategy; presented to Future of Real Estate conference, Waipuna Lodge, Auckland, New Zealand, 3 Sept 2010
Mobile Marketing Primer for "Change Your Mindset mobile primer 5 26Greg Stuart
Master Class Presentation (more how to that compiled quickly for this last minute presentation) on Mobile Marketing at "Change Your Mindset Conference at the Hilton Molino Stucky in Venice Italy May 2013. Hosted by PR Technologies.
What is Social Listening?
• How does Social Listening work with Marketo?
• What LaunchPoint Partners provide solutions?
• How can an Agency/SI Partner benefit?
A product that resonates with the target market will exhibit strong growth soon after launch, while a product that doesn’t address the pain points of the target market is destined for mediocrity or outright failure.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
How to plug the leaks and build a stronger pipeline.
“Over 80% of B2B organizations struggle with a lack of synergy between the sales and marketing functions. This misalignment leads to lost revenue opportunities and leaks in the pipeline.” – Aberdeen Group
Without processes to qualify, nurture and retain leads, it’s easy for revenue to slip through the pipeline. What’s more, it can cost the company hundreds of thousands of dollars in sales and marketing costs.
For successful B2B companies, effective Lead management is a key differentiator.
This presentation covers:
• How to define the customer profile
• Mapping content to the buying cycle
• Identifying the gaps in the sales process
• How to create effective nurture programs
• And more!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Social Insights: Listen to the Voice of the MarketJon Gatrell
With all the noise around social media and the opportunities it affords organizations it can be daunting to figure out where to start. This session will focus on how to practically leverage social media in developing products and growing market share. Participants will walk away with 3 key takeaways which you can put in practice tomorrow to improve your understanding of buyers, your customers and the problems waiting to be solved.
From Startup to IPO: How Marketo Drives Growth with ContentKapost
This presentation comes to us from Jon Miller of Marketo, who explains the central role of content in Marketo's broader marketing initatives, including how to measure success and tie content to revenue.
WPP Stream Turkey 2013 - Personal highlightsIan Crocombe
Here are my personal highlights from WPP Stream unconference, which took place October 24-27th 2013, Antalya.
Stream is the annual WPP unconference, hosted by Sir Martin Sorrell & Yossi Vardi. 350 guests met up at a scenic, but basic, hotel for three days of discussions and debate.
There were over one hundred Discussion sessions, Ignite talks (15 slides in 15 seconds), a Dragon’s Den for social good, a gadget show, a tech lab, digital art, cooking, sport, film screenings and lots of conversation.
Bullet pr social media & digital enagagement, future of real estate sept 2010Nicholaso
New Zealand social media and digital engagement strategy; presented to Future of Real Estate conference, Waipuna Lodge, Auckland, New Zealand, 3 Sept 2010
Mobile Marketing Primer for "Change Your Mindset mobile primer 5 26Greg Stuart
Master Class Presentation (more how to that compiled quickly for this last minute presentation) on Mobile Marketing at "Change Your Mindset Conference at the Hilton Molino Stucky in Venice Italy May 2013. Hosted by PR Technologies.
What is Social Listening?
• How does Social Listening work with Marketo?
• What LaunchPoint Partners provide solutions?
• How can an Agency/SI Partner benefit?
A product that resonates with the target market will exhibit strong growth soon after launch, while a product that doesn’t address the pain points of the target market is destined for mediocrity or outright failure.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
How to plug the leaks and build a stronger pipeline.
“Over 80% of B2B organizations struggle with a lack of synergy between the sales and marketing functions. This misalignment leads to lost revenue opportunities and leaks in the pipeline.” – Aberdeen Group
Without processes to qualify, nurture and retain leads, it’s easy for revenue to slip through the pipeline. What’s more, it can cost the company hundreds of thousands of dollars in sales and marketing costs.
For successful B2B companies, effective Lead management is a key differentiator.
This presentation covers:
• How to define the customer profile
• Mapping content to the buying cycle
• Identifying the gaps in the sales process
• How to create effective nurture programs
• And more!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
Use of social media for product marketing research ss
1. Using Social Media for Product Market Research A Discussion About What is or is Not Going On Twitter Tag: #pcamp10SM4PMR Wiki Site: pcamp2010.onconfluence.com
2. How Things Might Flow Opening Comments Framing Questions & Discussion Share Findings & Stories My Point of View & Discussion Closing Comments By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 2
4. Thank You To @RichMironov for making this possible. Volunteers for doing the hard work. Sponsors for picking up the check. You for being here and participating. By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 4
5. The Back Story P-camp 09 Session led by Ross of SocialText. Notes can be found www.socialtext.net/p-camp2009. ~50 people, mostly twitter, more ?’s than answers. October, 09 Symbian Exchange and Expo Talk on Mrkt Research in the Mobile Apps Market. Had A-Ha (Oh-Sh&$) moment which forced me to re-think my approach to market research so I started learning. January, 10 Jim Holland tweeted about a client social media market research story that caught my eye. We shared respective experiences and decided to engage in some additional research, writing and collaborating. By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 5
6. The Process & Tools We hoisted up a Google Doc and started writing, commenting, debating, questioning, listing. I used a few free and easy tools like LinkedIn Answers LinkedIn Polls Yahoo Answers Facebook Groups Aardvark Questions Twitter Searches Google Alerts Jim and I talked to some real people. I hacked up this preso and Jim made it better. By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 6
8. What is Social Media? By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 8 The Back of the Napkin by Dan Roam Gartner SBS Magic Quad Open Big On & Offline Small Smaller Managed Online Closed Offline What categories am I missing? Is there a line? If so, where is it? Does anyone have a definitive definition? Is there a sweet spot here for us to focus on?
9. Another Point of View By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 9 “Conversation Prizm” by guru Brian Solis at
10. What is Market Research By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 10 I’m going to build iPad App. Big #’s iPad’s are cool. You totally should do it. Big Process Automatic Big Cost Easy Frequent Cheap AdHoc What qualifies as valid research? Who typically does / uses research? What do companies typically research for / about? Barely Sufficient
11. A Product Development View By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 11 Here? Here? Here? Here?
13. The Pro’s Aren’t Very Social Survey Results: “Top three techniques MR professionals are not currently using but would like to use: Blog Mining Social Network Analysis and Screen/Web Scraping” By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 13 http://www.andersonanalytics.com/reports/NGMRsurveyReport2010.pdf
14. Blog Post on SM4MR Social Media Today article, says 63% are "undecided" about the value of data collected from social media to understand their organization or customers. The term "social media" is broad Social media is overrated data is lacking context and profiling information Change takes time By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 14 www.pluggedinco.com/blog/bid/29902/Social-media-for-market-research-The-jury-is-still-out
15. Mike Lee: How to Use SM4MR Mike created 4 categories of activities and has a great set of tools listed under each. The categories include: Search Ask Trends Competitive By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 15 bizthoughts.mikelee.org
16. 4 Slightly Different Categories By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 16
17. “How much influence is social media on your go-to-market activities?” We recognize it should be more of an influence, no approval to do Social media is becoming a larger part of what we do but currently is in the planning stages Crowdsourcing is used significantly for tactical product input from customers Not used, not allowed by company policy Use of social media tools such as blogs is under consideration but not used at present We are ramping up in the area, but currently it is more on the corporate communications side of the house SM is growing strongly and will be major tactic in 2010 We want to do more, but have yet to resource this area and have a cohesive strategy to leverage social media No formal process to integrate to product plan We are still looking into it, too large of a company to adopt without a corporate brand message Conservative industry, slowly moving to social media Our customers do use it to review products or offerings in Business to Business Oh I wish, too big of a company and everything is reviewed by legal Becoming more critical Our customers do not use social media channels (as a rule) Increasing as our SM base grows By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 17 http://www.pragmaticmarketing.com/publications/survey/2009
18. My Point of View I look forward to hearing yours
19. Lots of Examples Here…but mostly Brand, Mrktg, Sales, S&S Lots of Examples Here…but low signal/noise Hard to Find Examples Here By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 19 Some Examples Here
20. The IP Risks watch for content on the community which may be giving up patent rights. This scenario typically involves technical information regarding new products that is shared before the organization has filed a patent claim. By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 20 Source: Community Roundtable report
21. Summary Most articles state that SM is good for MR where MROC’s, Recruitment and Trend & Competitive Analysis are the primary uses. Traditional researchers are just now getting into the game. They are skeptical of the bias. New platforms are easier to use, have huge reach, are more social. This will enable more DIY ala Survey Monkey. SM4MR it is both mainstream and early stage. SM is vague, MR is vague what the shape of the SM4MR space will be is anyone’s guess. By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 21
23. Some Research Reports Advertising Research Institute The Listening Playbook http://www.thearf.org/assets/ilf Community Roundtable report on community management http://community-roundtable.com/docs/2010_StateOfCM_Final.pdf Pragmatic Marketing 2009 Annual Product Management and Marketing Survey http://www.pragmaticmarketing.com/publications/survey/2009 Next Gen Market Research Survey Results http://www.andersonanalytics.com/reports/NGMRsurveyReport2010.pdf 2009 Research Industry Trends (RIT) report http://rockhopperresearch.com/reports/ResearchIndustryTrends2009QualitativeReport.pdf Harnessing Social Media in Online Market Research http://www.marketintelligences.com/speeches-presentations By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 23
24. Some Products/Services Mike Lee’s list http://bizthoughts.mikelee.org/how-to-use-social-media-for-market-research.html My List NetBaseNetnography - netbase.com PeanutLabs - peanutlabs.com Mob4Hire - mob4hire.com Crowdcast - crowdcast.com Jive - jivesoftware.com Aardvark - vark.com SurveyMonkey - surveymonkey.com Innovation Games – innovationgames.com Collective Intellect - collectiveintellect.com Spigit - spigit.com Distimo - distimo.com UserVoice - uservoice.com Your List? By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 24
25. Social Media Websites Organized on MindMeister.Com By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 25 mindmeister.com/maps/public
26. A Social Media Framework Organized On MindMeister.com By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 26 mindmeister.com/maps/public
27. Other Stuff On-Line Market Research Twibehttp://www.twibes.com/group/Market_Research LinkedIn Group - Online Qualitative Research: The Next Evolution http://www.linkedin.com/groups?gid=1813513&trk=myg_ugrp_ovr LinkedIn Group - Next Gen Market Research (NGMR) http://www.linkedin.com/groups?gid=31804&trk=myg_ugrp_ovr Brad Bortner’s Blog http://blogs.forrester.com/brad_bortner Social Media, the Future of Market Research? http://www.greenbook.org/marketing-research.cfm/social-media-the-future-of-market-research Social Media Monitoring 201: The Market Research Perspective http://brandsavant.com/social-media-monitoring-201-the-market-research-perspective/ By Scott Gilbert & Jim Holland @AgileProductMgr www.agileproductmgr.com | @jim_holland pmtribe.wordpress.com 27
Editor's Notes
A smart guy I know named Steve Tennant last year @ pcamp taught me that the 1st, hardest and most important thing to do is understand, define and agree upon the problem.
Last year it was 80% about twitter.Shameless plug for User Voice here.
You can’t read this but when you get the slides from my site then you can drill into it further.
LinkedIn Answers Market Tools Guy
Show of Hands…how many people have used SM
These guys provide services around SM4MR
Starbucks Ideas. But,Brand Autopsy points out that only 6 of the 53 ideas implemented actually originated from customers (though they all were purported to be from customers).Dell selling lots of computers, etc.Divide the middle one into two pieces. Screen tests, bounty prizes, challenges, etc. do exist but not many killer products come from here.
Some QuestionsWhat do you think?Why don’t we have more stories in the middle?