Presenter: Cindy F. Solomon.
This webinar will address:
- What is Lean Product Marketing?
- How is Product Marketing Management currently handled?
- Distinctions between Product Marketing Management And Product Management
- Strategic vs Tactical implementation
- Tips and Tricks to Immediately Apply Content Marketing to any endeavor
Read more at https://www.synerzip.com/webinar/what-lean-brings-to-product-marketing-webinar-march-2014/
This document summarizes Cindy F. Solomon's presentation on what Lean principles bring to product marketing management. It discusses how Lean focuses on speed, learning, and customer feedback to validate products through short iterative testing. Lean principles emphasize delivering value at each step and viewing products from the customer's perspective. The document also provides an overview of Cindy Solomon's background and her Startup Product movement promoting product excellence.
Webcast: How To Create A Culture For Product Excellence At Your CompanyAIPMM Administration
About The Speaker
Cindy F. Solomon founded the Global Product Management Talk, a top 10 podcast on the BlogTalkRadio business network reaching 20K listeneners weekly, available on iTunes, Stitcher, and other podcast venues. She created the ProdMgmtTalk Android mobile app. Cindy started the Startup Product movement for product excellence with the Startup Product Summit in San Francisco and organizes Startup Product Talk meetups and digital events for product professionals. She is a contributing writer for the SVPMA, 42 Rules of Product Marketing and the forthcoming ProdBOK. Solomon brings more than 15 years of web development, services and software product marketing and management at such companies as Apple, Vadem, NetObjects and startups in Silicon Valley. She's a startup and product management coach and maintains the global map of product camps and twitter archives. Listen at http://www.blogtalkradio.com/prodmgmttalk
Follow on Twitter @CindyFSolomon @ProdMgmtTalk @StartupProduct http://startupproduct.com
Contact cfsolomon@gmail.com
---------------------------------------
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Everyone is passionate about product excellence - but in reality, is it possible to achieve? This interactive discussion will lay the foundation for how to define product excellence in your organization, product team according to your own standards; recognize the 7 phases of the product management lifecycle; understand perspectives of customers, users and others consuming your code, and isolate soft skills to help you communicate, collaborate and align with non-technical team members
http://www.siliconvalley-codecamp.com/Session/2013/deconstructing-the-code-for-product-excellence
This document summarizes Cindy Solomon's presentation on how to create a culture for product excellence. She defines product excellence differently depending on where a product is in its lifecycle. Early on, excellence means the product works as intended, while later it means the user experience and integration with other products. To drive alignment across functions, she recommends understanding other perspectives, gaining respect, translating roadmaps, and delivering results. The goal is to have all functions see success through a product lens.
The document outlines Cindy Solomon's presentation on lean product marketing. Some of the key points included defining lean content as writing less but saying more through curation, data analysis, and fast feedback. It also discussed strategies for lean marketing, telling stories effectively, and tools for daily content promotion like Storify, SlideShare, and Buffer. Best practices for Twitter chats like capturing tweets and transcripts were also covered.
This document provides an overview and summary of a presentation on social media marketing trends and tactics. The presentation discusses major global trends in 2013 such as the growth of Facebook, rising popularity of video content, and increasing importance of mobile. It then analyzes research on how people use these platforms and provides examples of tactics like amplification and attribution that speakers from various social media classes emphasize. The goal is to help attendees understand opportunities in social media, commit to learning more tactics, and prioritize focus and budget to capitalize on these industry changes.
The document summarizes a meetup event hosted by Startup Product Silicon Valley at AOPEN Retail Evolution Lab. The agenda includes introductions, a talk by Bob Schoenthal on "The Art of Problem Solving", Q&A sessions, and prize drawings. Startup Product focuses on product excellence through communities, education, and promoting collaboration among diverse product teams.
1) The document summarizes a Startup Product meetup event held at Prezi in San Francisco. It featured speakers Peter Shanley from Neo and Gábor Török from Prezi.
2) The agenda included networking, introductions, speaker presentations and Q&A, as well as opportunities for product pitches and job seeking.
3) Startup Product is a movement focused on product excellence that prioritizes people, education, process and tools. It promotes cross-functional collaboration and a holistic view of product.
This document summarizes Cindy F. Solomon's presentation on what Lean principles bring to product marketing management. It discusses how Lean focuses on speed, learning, and customer feedback to validate products through short iterative testing. Lean principles emphasize delivering value at each step and viewing products from the customer's perspective. The document also provides an overview of Cindy Solomon's background and her Startup Product movement promoting product excellence.
Webcast: How To Create A Culture For Product Excellence At Your CompanyAIPMM Administration
About The Speaker
Cindy F. Solomon founded the Global Product Management Talk, a top 10 podcast on the BlogTalkRadio business network reaching 20K listeneners weekly, available on iTunes, Stitcher, and other podcast venues. She created the ProdMgmtTalk Android mobile app. Cindy started the Startup Product movement for product excellence with the Startup Product Summit in San Francisco and organizes Startup Product Talk meetups and digital events for product professionals. She is a contributing writer for the SVPMA, 42 Rules of Product Marketing and the forthcoming ProdBOK. Solomon brings more than 15 years of web development, services and software product marketing and management at such companies as Apple, Vadem, NetObjects and startups in Silicon Valley. She's a startup and product management coach and maintains the global map of product camps and twitter archives. Listen at http://www.blogtalkradio.com/prodmgmttalk
Follow on Twitter @CindyFSolomon @ProdMgmtTalk @StartupProduct http://startupproduct.com
Contact cfsolomon@gmail.com
---------------------------------------
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Everyone is passionate about product excellence - but in reality, is it possible to achieve? This interactive discussion will lay the foundation for how to define product excellence in your organization, product team according to your own standards; recognize the 7 phases of the product management lifecycle; understand perspectives of customers, users and others consuming your code, and isolate soft skills to help you communicate, collaborate and align with non-technical team members
http://www.siliconvalley-codecamp.com/Session/2013/deconstructing-the-code-for-product-excellence
This document summarizes Cindy Solomon's presentation on how to create a culture for product excellence. She defines product excellence differently depending on where a product is in its lifecycle. Early on, excellence means the product works as intended, while later it means the user experience and integration with other products. To drive alignment across functions, she recommends understanding other perspectives, gaining respect, translating roadmaps, and delivering results. The goal is to have all functions see success through a product lens.
The document outlines Cindy Solomon's presentation on lean product marketing. Some of the key points included defining lean content as writing less but saying more through curation, data analysis, and fast feedback. It also discussed strategies for lean marketing, telling stories effectively, and tools for daily content promotion like Storify, SlideShare, and Buffer. Best practices for Twitter chats like capturing tweets and transcripts were also covered.
This document provides an overview and summary of a presentation on social media marketing trends and tactics. The presentation discusses major global trends in 2013 such as the growth of Facebook, rising popularity of video content, and increasing importance of mobile. It then analyzes research on how people use these platforms and provides examples of tactics like amplification and attribution that speakers from various social media classes emphasize. The goal is to help attendees understand opportunities in social media, commit to learning more tactics, and prioritize focus and budget to capitalize on these industry changes.
The document summarizes a meetup event hosted by Startup Product Silicon Valley at AOPEN Retail Evolution Lab. The agenda includes introductions, a talk by Bob Schoenthal on "The Art of Problem Solving", Q&A sessions, and prize drawings. Startup Product focuses on product excellence through communities, education, and promoting collaboration among diverse product teams.
1) The document summarizes a Startup Product meetup event held at Prezi in San Francisco. It featured speakers Peter Shanley from Neo and Gábor Török from Prezi.
2) The agenda included networking, introductions, speaker presentations and Q&A, as well as opportunities for product pitches and job seeking.
3) Startup Product is a movement focused on product excellence that prioritizes people, education, process and tools. It promotes cross-functional collaboration and a holistic view of product.
A presentation illustrating the value of mobile and video marketing -- and how they can be leveraged for content marketing. This deck includes a case study on how we generated $4 million in revenue using this core method for an information product.
The 6 Keys to the Successful Modern Sales OrganizationCraig Rosenberg
The successful modern sales organization is more efficient, predictable and scalable than ever before. And more importantly, they drive results, consistent results. Forward-thinking sales organizations have built revenue machines that combine the traditional strategies with training and coaching with technology, processes, and metrics. Join Matt Heinz, Michael Brondello, and Craig Rosenberg as they present innovative but proven best practices that drive today's quota-busting sales organizations.
This webinar includes:
- Best practices from the best sales organizations in the world
- How understanding your buyer's process can transform sales effectiveness
-Technology recommendations that improve productivity and faster sales processes
The Product Manager Pathfinder: Key Principles To Help You Succeed In Product Management and Marketing
About The AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. As the only professional organization that addresses the entire product lifecycle from inception to obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle East, Australia, and SouthEast Asia, as well as North America.
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
BMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMIBMAChicago
The document summarizes a workshop on using social media and content marketing for B2B ROI. The agenda includes discussing global industry trends, tactics like attribution modeling and amplification, and case studies. Aaron Kahlow, who has experience building digital businesses, will discuss pillars of social media success including platforms, content like video, and mobile. The workshop will cover measurement, attribution modeling, social media ROI case studies, analytics, Facebook amplification research, content marketing frameworks, social advertising, retargeting best practices, and a B2B video case study of Cisco. Attendees will learn about developing a content marketing strategy and how an integrated approach can help drive conversions.
Introduction to Startup Product Movement for Product Excellence followed by Christopher Cummings Presentation: Welcome to the Team, Product Manager, Hope you Survive the Experience!
July 23, 2014
more info http://bit.ly/WyGvkA
Introduction to Startup Product Movement for Product Excellence
Christopher Cummings, Speaker
Welcome To The Team, Product Manager. Hope You Survive The Experience!
This document provides an introduction to solution marketing. It discusses how customers increasingly want complete solutions rather than just products. It defines what a solution is and outlines the key elements of a complete solution. It then introduces the concept of solution marketing, which involves defining, educating and providing access to integrated solutions. The document outlines the four key aspects of a solution marketing strategy: defining the solution, educating and engaging customers, communicating the value, and providing access. It emphasizes the importance of customer-centric discovery and building strategies around the customer's needs.
How To Turn Your Product Into a Growth EngineMickey Alon
This document discusses how to turn a product into a growth engine using a product-led growth strategy. It defines product-led growth as relying on product features and usage as the primary drivers of customer acquisition, retention, and expansion. It emphasizes focusing on the customer experience throughout the product lifecycle and adopting an iterative process of building, measuring, and growing the product based on user feedback. The document provides tips for onboarding users effectively and activating key product features to increase adoption and drive growth.
Strategic Investor Relations and Public DisclosureKenny Ong
LexisNexis Capital Raising for Corporations Conference
August 2009
Establishing Sustainable Growth through Successful Funding Strategies and Addressing the Shareholders’ Crisis of Confidence through Strategic Communications
• Assess the importance of communications for
Investor Relations and Public Disclosures
• Differentiating communication initiatives in maximizing their value
• Defining the communications, investor
relations, and statements and why they play
an integral role in a corporations financial
activity
• What is the information that companies are
required to make public?
• Frequency of disclosure and maintaining
confi dentiality
The document provides tips for achieving success on social media. It discusses why businesses should use social media, including potential benefits like new leads, increased sales, and cost savings. It also covers how to measure social media's return on investment, which social media platforms to use, how to create an effective strategy with steps like listening and engaging, and that positive results may take time depending on goals and time invested in the strategy. The key is developing an ongoing social media process.
A tip of the iceberg presentation for an interactive session to stimulate conversation about how product excellence is defined, how to create a culture for product excellence, how to work cross-functionally and collaborate to achieve product excellence, where to go to get more.
The document describes an accelerator program that aims to accelerate 100 startups per year through a digital 2-day program open to African businesses and freelancers. The program includes startup development, mentorship, and competitions with prizes for the top 3 startups, and all participants have access to the annual digital startup summit. Over 300 companies completed the program last year, with the top participating countries being Nigeria, South Africa, and Kenya.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
How to Manage the Whole Product by former Cisco Director of PMProduct School
In this presentation former Cisco Director of PM Wayne Green explains how to manage the whole product through keeping your finger on the pulse of customer's interactions with all aspects of product experience and the underlying people/organization responses.
Product Management 101: The Search for Product-Market FitJeffrey Bussgang
This presentation discusses product-market fit and the lean startup methodology. It defines product-market fit as having a product that customers will readily pay for. The lean startup approach is presented as a way for startups to rapidly test hypotheses about their product and business model using minimum viable products and customer feedback to quickly iterate. Key aspects of the lean startup process include getting customer feedback early, focusing on validating the business model through experiments before scaling, and being willing to pivot the product or business model based on lessons learned from customers.
Growth Strategies Across the Product LifecyclePaul Morgan
Understanding strategies and tactics to create growth opportunities is critical to become a differentiator and enable your product to have a long and successful part in your overall company strategy. Paul Morgan & Kamal Tahir presented this deck at the Product Management, Innovation and User Experience Conference in June 2014, Chicago, IL.
Engage 2013 - Optimizing Mobile + Social ChannelsWebtrends
This document summarizes key points about optimizing mobile and social channels. It discusses why companies should test and target on mobile given its growing importance. The "low hanging fruit" to test includes search/navigation, functionality, visual design, form fields, and relevance through segmentation/targeting. Social optimization is also important as mobile enables social engagement. Top takeaways are to stop leaving money on the table by optimizing for mobile, test the low-hanging fruit, segment/target mobile users, and improve social campaign ROI. The agenda recommends related sessions on leveraging mobile in the social enterprise and optimizing Facebook campaigns.
The document discusses the formula for successful lead generation. It states that lead generation equals branding, SEO, social media, traditional marketing, customer service, PR, mobile marketing, and landing page design working together in harmony. It encourages marketers to embrace all elements, foster long-term relationships with consumers through consistency and added value, and implement a lead generation plan through nurturing consumers over time rather than seeking a quick fix.
The document provides guidance on prospecting for revenue leaders. It discusses starting with the right revenue model, stopping revenue leakage, best lead sources, using lead nurture to double results, and aligning marketing and sales. An example case study shows how implementing new processes like prospecting funnels and intense nurture lowered costs per lead and improved pipeline coverage. The key takeaways are to fix revenue issues, focus on top lead sources, improve nurture, adopt a service level agreement, and avoid technology overkill.
HOW VOCERA LEVERAGES SYNERZIP FOR ENHANCEMENT OF VOCERA PLATFORM & ITS USER E...Synerzip
Steve Newson, Global VP, Systems Engineering, Vocera says forward thinking of Synerzip team added great value to Vocera.
To know more about how Vocera & Synerzip partnership is enhancing the leading healthcare platform for clinical communication & workflow to deliver safe, efficient quality patient care, visit https://synerzip.com/story/steve-newson-global-vice-president-systems-engineering-vocera/.
Synerzip is a software development partner that provides full software development lifecycle services including testing. They utilize a dual-shore model with experienced teams in the US and India to reduce costs by 50%. Synerzip follows agile development processes and best practices for testing such as test automation, test case management, and tracking bugs and metrics. They have experience delivering projects for clients across industries and technologies.
A presentation illustrating the value of mobile and video marketing -- and how they can be leveraged for content marketing. This deck includes a case study on how we generated $4 million in revenue using this core method for an information product.
The 6 Keys to the Successful Modern Sales OrganizationCraig Rosenberg
The successful modern sales organization is more efficient, predictable and scalable than ever before. And more importantly, they drive results, consistent results. Forward-thinking sales organizations have built revenue machines that combine the traditional strategies with training and coaching with technology, processes, and metrics. Join Matt Heinz, Michael Brondello, and Craig Rosenberg as they present innovative but proven best practices that drive today's quota-busting sales organizations.
This webinar includes:
- Best practices from the best sales organizations in the world
- How understanding your buyer's process can transform sales effectiveness
-Technology recommendations that improve productivity and faster sales processes
The Product Manager Pathfinder: Key Principles To Help You Succeed In Product Management and Marketing
About The AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. As the only professional organization that addresses the entire product lifecycle from inception to obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle East, Australia, and SouthEast Asia, as well as North America.
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
BMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMIBMAChicago
The document summarizes a workshop on using social media and content marketing for B2B ROI. The agenda includes discussing global industry trends, tactics like attribution modeling and amplification, and case studies. Aaron Kahlow, who has experience building digital businesses, will discuss pillars of social media success including platforms, content like video, and mobile. The workshop will cover measurement, attribution modeling, social media ROI case studies, analytics, Facebook amplification research, content marketing frameworks, social advertising, retargeting best practices, and a B2B video case study of Cisco. Attendees will learn about developing a content marketing strategy and how an integrated approach can help drive conversions.
Introduction to Startup Product Movement for Product Excellence followed by Christopher Cummings Presentation: Welcome to the Team, Product Manager, Hope you Survive the Experience!
July 23, 2014
more info http://bit.ly/WyGvkA
Introduction to Startup Product Movement for Product Excellence
Christopher Cummings, Speaker
Welcome To The Team, Product Manager. Hope You Survive The Experience!
This document provides an introduction to solution marketing. It discusses how customers increasingly want complete solutions rather than just products. It defines what a solution is and outlines the key elements of a complete solution. It then introduces the concept of solution marketing, which involves defining, educating and providing access to integrated solutions. The document outlines the four key aspects of a solution marketing strategy: defining the solution, educating and engaging customers, communicating the value, and providing access. It emphasizes the importance of customer-centric discovery and building strategies around the customer's needs.
How To Turn Your Product Into a Growth EngineMickey Alon
This document discusses how to turn a product into a growth engine using a product-led growth strategy. It defines product-led growth as relying on product features and usage as the primary drivers of customer acquisition, retention, and expansion. It emphasizes focusing on the customer experience throughout the product lifecycle and adopting an iterative process of building, measuring, and growing the product based on user feedback. The document provides tips for onboarding users effectively and activating key product features to increase adoption and drive growth.
Strategic Investor Relations and Public DisclosureKenny Ong
LexisNexis Capital Raising for Corporations Conference
August 2009
Establishing Sustainable Growth through Successful Funding Strategies and Addressing the Shareholders’ Crisis of Confidence through Strategic Communications
• Assess the importance of communications for
Investor Relations and Public Disclosures
• Differentiating communication initiatives in maximizing their value
• Defining the communications, investor
relations, and statements and why they play
an integral role in a corporations financial
activity
• What is the information that companies are
required to make public?
• Frequency of disclosure and maintaining
confi dentiality
The document provides tips for achieving success on social media. It discusses why businesses should use social media, including potential benefits like new leads, increased sales, and cost savings. It also covers how to measure social media's return on investment, which social media platforms to use, how to create an effective strategy with steps like listening and engaging, and that positive results may take time depending on goals and time invested in the strategy. The key is developing an ongoing social media process.
A tip of the iceberg presentation for an interactive session to stimulate conversation about how product excellence is defined, how to create a culture for product excellence, how to work cross-functionally and collaborate to achieve product excellence, where to go to get more.
The document describes an accelerator program that aims to accelerate 100 startups per year through a digital 2-day program open to African businesses and freelancers. The program includes startup development, mentorship, and competitions with prizes for the top 3 startups, and all participants have access to the annual digital startup summit. Over 300 companies completed the program last year, with the top participating countries being Nigeria, South Africa, and Kenya.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
How to Manage the Whole Product by former Cisco Director of PMProduct School
In this presentation former Cisco Director of PM Wayne Green explains how to manage the whole product through keeping your finger on the pulse of customer's interactions with all aspects of product experience and the underlying people/organization responses.
Product Management 101: The Search for Product-Market FitJeffrey Bussgang
This presentation discusses product-market fit and the lean startup methodology. It defines product-market fit as having a product that customers will readily pay for. The lean startup approach is presented as a way for startups to rapidly test hypotheses about their product and business model using minimum viable products and customer feedback to quickly iterate. Key aspects of the lean startup process include getting customer feedback early, focusing on validating the business model through experiments before scaling, and being willing to pivot the product or business model based on lessons learned from customers.
Growth Strategies Across the Product LifecyclePaul Morgan
Understanding strategies and tactics to create growth opportunities is critical to become a differentiator and enable your product to have a long and successful part in your overall company strategy. Paul Morgan & Kamal Tahir presented this deck at the Product Management, Innovation and User Experience Conference in June 2014, Chicago, IL.
Engage 2013 - Optimizing Mobile + Social ChannelsWebtrends
This document summarizes key points about optimizing mobile and social channels. It discusses why companies should test and target on mobile given its growing importance. The "low hanging fruit" to test includes search/navigation, functionality, visual design, form fields, and relevance through segmentation/targeting. Social optimization is also important as mobile enables social engagement. Top takeaways are to stop leaving money on the table by optimizing for mobile, test the low-hanging fruit, segment/target mobile users, and improve social campaign ROI. The agenda recommends related sessions on leveraging mobile in the social enterprise and optimizing Facebook campaigns.
The document discusses the formula for successful lead generation. It states that lead generation equals branding, SEO, social media, traditional marketing, customer service, PR, mobile marketing, and landing page design working together in harmony. It encourages marketers to embrace all elements, foster long-term relationships with consumers through consistency and added value, and implement a lead generation plan through nurturing consumers over time rather than seeking a quick fix.
The document provides guidance on prospecting for revenue leaders. It discusses starting with the right revenue model, stopping revenue leakage, best lead sources, using lead nurture to double results, and aligning marketing and sales. An example case study shows how implementing new processes like prospecting funnels and intense nurture lowered costs per lead and improved pipeline coverage. The key takeaways are to fix revenue issues, focus on top lead sources, improve nurture, adopt a service level agreement, and avoid technology overkill.
Similar to What Lean Brings To Product Marketing (20)
HOW VOCERA LEVERAGES SYNERZIP FOR ENHANCEMENT OF VOCERA PLATFORM & ITS USER E...Synerzip
Steve Newson, Global VP, Systems Engineering, Vocera says forward thinking of Synerzip team added great value to Vocera.
To know more about how Vocera & Synerzip partnership is enhancing the leading healthcare platform for clinical communication & workflow to deliver safe, efficient quality patient care, visit https://synerzip.com/story/steve-newson-global-vice-president-systems-engineering-vocera/.
Synerzip is a software development partner that provides full software development lifecycle services including testing. They utilize a dual-shore model with experienced teams in the US and India to reduce costs by 50%. Synerzip follows agile development processes and best practices for testing such as test automation, test case management, and tracking bugs and metrics. They have experience delivering projects for clients across industries and technologies.
Test Driven Development – What Works And What Doesn’t Synerzip
This document discusses test driven development (TDD) and quality assurance practices for agile software development. It introduces Synerzip, an offshore software development partner, and describes their agile development lifecycle involving short iterations with user stories, estimation, testing, and customer approval. The benefits of practices like TDD, continuous integration, unit testing, and automation are outlined. Challenges with implementation and common mistakes are also discussed. Various testing methodologies and tools used in agile projects are defined.
Distributed/Dual-Shore Agile Software Development – Is It Effective?Synerzip
This webinar covers the best practices for making dual-shore Agile work effectively.
Topics that are covered -
Business case for Dual-Shore development
• Business case for Agile
• Can Dual-Shore and Agile be combined effectively?
• Challenges
• Best Practices
• Synerzip Introduction
Stay tuned for Synerzip's upcoming webinars that you may be interested in https://www.synerzip.com/webinars/
Using Agile Approach with Fixed Budget ProjectsSynerzip
This webinar covers the best practices, alternative approaches for effectively using Agile in fixed budget projects.
Get to know more about Synerzip's upcoming webinars at https://www.synerzip.com/webinars/
The document discusses the role of quality assurance (QA) in agile teams. It compares the traditional and agile approaches to QA, outlining the agile QA responsibilities which include helping define user stories and acceptance criteria, estimating stories, ensuring testing is accounted for in planning, and more. Common mistakes like not involving QA throughout or having them run tests in subsequent sprints are also covered.
The document discusses several agile techniques for mobile app development, including hyper-prototyping, community code scrounging, and user design studios. Hyper-prototyping involves rapidly iterating on prototypes multiple times per day to get quick feedback. Community code scrounging involves searching online developer communities to find and integrate code snippets. User design studios bring together stakeholders to collaboratively design app UIs in a workshop format.
Challenges in Traditional Organizations
• Impact on Agile Process
• Tweaking Agile For Your Situation
Development in short iterative cycles builds better trust
relationship and a stronger engagement between the
product owner/ customer and the development team.
Stay tuned for our upcoming webinars at https://www.synerzip.com/webinars/ that might be of your interest.
Accelerating Agile Transformations - Ravi VermaSynerzip
This webinar discusses three organizational change techniques which can help accelerate Agile transformation.
learn about a simple framework for Accelerating Agile Transformation, with practical techniques you can apply.
Read more at https://www.synerzip.com/webinar/accelerating-agile-transformations/
The document discusses product management basics from an agile perspective. It defines the roles of product managers and product owners, noting that product managers take on a broader strategic role while product owners focus on the development team. It also outlines common failure modes for each role and organizational models for scaling the roles. The conclusion emphasizes that agile has increased the scope of product management work.
Product Portfolio Kanban - by Erik HuddlestonSynerzip
The document discusses applying lean and kanban principles beyond software development to the wider organization. It describes three critical practices for a "Product Portfolio Kanban": 1) stakeholder-based investment themes and business case management to optimize organizational value, 2) upstream and downstream work-in-progress (WIP) limits to enable flow, and 3) dynamic allocations based on organizational capacity and appetite. Implementing these practices can help avoid unintended consequences of agile success and increase overall organizational value.
Modern Software Practices - by Damon PooleSynerzip
This session provides an overview of the following modern practices:
Continuous integration
Refactoring
Unit tests
Multi-stage continuous integration
One piece flow
Cross-functional teams
Product backlog
Story point estimation
User stories
Burn-up charts
Read more at https://www.synerzip.com/webinar/modern-software-practices/
The document discusses context-driven leadership and managing projects based on their level of uncertainty and complexity. It describes a model where projects are categorized as sheepdogs, cows, bulls, or colts based on having low or high levels of uncertainty and complexity. The appropriate leadership approach depends on the project type - sheepdog projects need agility, cow projects need defined interfaces, bull projects need both agility and process, and colt projects are laissez faire. Reducing uncertainty or complexity can involve changing attributes like team size or location. Leadership requires a balance of developing processes, people, technology, and business skills to match the project context.
This document provides an overview and summary of a presentation on unit testing, test-driven development, and behavior-driven development. The presentation covers the basics of each approach, provides examples, and discusses the benefits including increased code quality, reduced defects, and more confidence in the code. It emphasizes that testing should be integrated into the development process from the start.
Pragmatics of Agility - by Venkat SubramaniamSynerzip
This webinar covers the essence of Agile and provides guidance on dealing with common impediments.
Only one thing matters in software development – to successfully deliver a product so users can derive value. If we’re not succeeding with it, it does not matter what the process is called or how we do it. Agile development can help reduce risk and increase the chances of success, but there is no magic wand we can wave at the problem for a quick-fix. It takes disciplined, dedicated, and continuous effort to achieve the desired results.
Read more from the original copy at https://www.synerzip.com/webinar/pragmatics-of-agility-webinar-february-2011/
It covers -
- Pros and cons of different strategies for developing mobile applications.
- Leading choices for cross platform mobile application development. While there are many frameworks for cross platform application development, we will discuss two leading frameworks namely PhoneGap and Titanium Mobile.
Find original copy at https://www.synerzip.com/webinar/cross-platform-mobile-app-development/
It covers ATDD, BDD, UTDD, Lean & Kanban, Technical debt, Value focus & many more.
Every year, world wide Agile Annual Conferences takes place & Synerzip's CEO & CTO use to attend it & bring key takeaways over the years.
Original copy at https://www.synerzip.com/webinar/agile2011-conference-key-take-aways-2011/
This webinar discusses how to do individual performance evaluation in Agile team environment.
concludes with the introduction of 6 tangible techniques for performance evaluation of Agile teams and team members. Included in these techniques is the “annual agile performance review”. These techniques can be easily integrated into your existing environment in order to emphasize the expected behaviors of an Agile team based on the fundamental Agile principles.
Read more from the original copy at https://www.synerzip.com/webinar/performance-evaluation-in-agile/
This webinar discusses how to use Kanban techniques with your Agile teams.
In this session, Damon Poole, Founder and CTO of AccuRev, will introduce Kanban from a Scrum perspective, show how the Lean practice of “one piece flow” is the key to both, and look at how to mix and match Scrum and Kanban to fine tune a process that fits your circumstances.
Read more from the original copy at https://www.synerzip.com/webinar/scrum-and-kanban-oct2011/
This webinar discusses the concept of Technical Debt and approaches for managing it effectively.
Technical debt is the consequence of choosing a software design or construction approach that is expedient but increases complexity and future costs. It can impede the team’s ability to add new features, quickly fix bugs, and evolve the software product. From a business perspective, technical debt can keep a company from remaining competitive in today’s dynamic marketplace.
Read more from the original copy at https://www.synerzip.com/webinar/managing-technical-debt-jan2012/
The Comprehensive Guide to Validating Audio-Visual Performances.pdfkalichargn70th171
Ensuring the optimal performance of your audio-visual (AV) equipment is crucial for delivering exceptional experiences. AV performance validation is a critical process that verifies the quality and functionality of your AV setup. Whether you're a content creator, a business conducting webinars, or a homeowner creating a home theater, validating your AV performance is essential.
DevOps Consulting Company | Hire DevOps Servicesseospiralmantra
Spiral Mantra excels in providing comprehensive DevOps services, including Azure and AWS DevOps solutions. As a top DevOps consulting company, we offer controlled services, cloud DevOps, and expert consulting nationwide, including Houston and New York. Our skilled DevOps engineers ensure seamless integration and optimized operations for your business. Choose Spiral Mantra for superior DevOps services.
https://www.spiralmantra.com/devops/
Liberarsi dai framework con i Web Component.pptxMassimo Artizzu
In Italian
Presentazione sulle feature e l'utilizzo dei Web Component nell sviluppo di pagine e applicazioni web. Racconto delle ragioni storiche dell'avvento dei Web Component. Evidenziazione dei vantaggi e delle sfide poste, indicazione delle best practices, con particolare accento sulla possibilità di usare web component per facilitare la migrazione delle proprie applicazioni verso nuovi stack tecnologici.
A neural network is a machine learning program, or model, that makes decisions in a manner similar to the human brain, by using processes that mimic the way biological neurons work together to identify phenomena, weigh options and arrive at conclusions.
WMF 2024 - Unlocking the Future of Data Powering Next-Gen AI with Vector Data...Luigi Fugaro
Vector databases are transforming how we handle data, allowing us to search through text, images, and audio by converting them into vectors. Today, we'll dive into the basics of this exciting technology and discuss its potential to revolutionize our next-generation AI applications. We'll examine typical uses for these databases and the essential tools
developers need. Plus, we'll zoom in on the advanced capabilities of vector search and semantic caching in Java, showcasing these through a live demo with Redis libraries. Get ready to see how these powerful tools can change the game!
Unveiling the Advantages of Agile Software Development.pdfbrainerhub1
Learn about Agile Software Development's advantages. Simplify your workflow to spur quicker innovation. Jump right in! We have also discussed the advantages.
Everything You Need to Know About X-Sign: The eSign Functionality of XfilesPr...XfilesPro
Wondering how X-Sign gained popularity in a quick time span? This eSign functionality of XfilesPro DocuPrime has many advancements to offer for Salesforce users. Explore them now!
How Can Hiring A Mobile App Development Company Help Your Business Grow?ToXSL Technologies
ToXSL Technologies is an award-winning Mobile App Development Company in Dubai that helps businesses reshape their digital possibilities with custom app services. As a top app development company in Dubai, we offer highly engaging iOS & Android app solutions. https://rb.gy/necdnt
Enhanced Screen Flows UI/UX using SLDS with Tom KittPeter Caitens
Join us for an engaging session led by Flow Champion, Tom Kitt. This session will dive into a technique of enhancing the user interfaces and user experiences within Screen Flows using the Salesforce Lightning Design System (SLDS). This technique uses Native functionality, with No Apex Code, No Custom Components and No Managed Packages required.
Boost Your Savings with These Money Management AppsJhone kinadey
A money management app can transform your financial life by tracking expenses, creating budgets, and setting financial goals. These apps offer features like real-time expense tracking, bill reminders, and personalized insights to help you save and manage money effectively. With a user-friendly interface, they simplify financial planning, making it easier to stay on top of your finances and achieve long-term financial stability.
Measures in SQL (SIGMOD 2024, Santiago, Chile)Julian Hyde
SQL has attained widespread adoption, but Business Intelligence tools still use their own higher level languages based upon a multidimensional paradigm. Composable calculations are what is missing from SQL, and we propose a new kind of column, called a measure, that attaches a calculation to a table. Like regular tables, tables with measures are composable and closed when used in queries.
SQL-with-measures has the power, conciseness and reusability of multidimensional languages but retains SQL semantics. Measure invocations can be expanded in place to simple, clear SQL.
To define the evaluation semantics for measures, we introduce context-sensitive expressions (a way to evaluate multidimensional expressions that is consistent with existing SQL semantics), a concept called evaluation context, and several operations for setting and modifying the evaluation context.
A talk at SIGMOD, June 9–15, 2024, Santiago, Chile
Authors: Julian Hyde (Google) and John Fremlin (Google)
https://doi.org/10.1145/3626246.3653374
Photoshop Tutorial for Beginners (2024 Edition)alowpalsadig
Photoshop Tutorial for Beginners (2024 Edition)
Explore the evolution of programming and software development and design in 2024. Discover emerging trends shaping the future of coding in our insightful analysis."
Here's an overview:Introduction: The Evolution of Programming and Software DevelopmentThe Rise of Artificial Intelligence and Machine Learning in CodingAdopting Low-Code and No-Code PlatformsQuantum Computing: Entering the Software Development MainstreamIntegration of DevOps with Machine Learning: MLOpsAdvancements in Cybersecurity PracticesThe Growth of Edge ComputingEmerging Programming Languages and FrameworksSoftware Development Ethics and AI RegulationSustainability in Software EngineeringThe Future Workforce: Remote and Distributed TeamsConclusion: Adapting to the Changing Software Development LandscapeIntroduction: The Evolution of Programming and Software Development
Photoshop Tutorial for Beginners (2024 Edition)Explore the evolution of programming and software development and design in 2024. Discover emerging trends shaping the future of coding in our insightful analysis."Here's an overview:Introduction: The Evolution of Programming and Software DevelopmentThe Rise of Artificial Intelligence and Machine Learning in CodingAdopting Low-Code and No-Code PlatformsQuantum Computing: Entering the Software Development MainstreamIntegration of DevOps with Machine Learning: MLOpsAdvancements in Cybersecurity PracticesThe Growth of Edge ComputingEmerging Programming Languages and FrameworksSoftware Development Ethics and AI RegulationSustainability in Software EngineeringThe Future Workforce: Remote and Distributed TeamsConclusion: Adapting to the Changing Software Development LandscapeIntroduction: The Evolution of Programming and Software Development
The importance of developing and designing programming in 2024
Programming design and development represents a vital step in keeping pace with technological advancements and meeting ever-changing market needs. This course is intended for anyone who wants to understand the fundamental importance of software development and design, whether you are a beginner or a professional seeking to update your knowledge.
Course objectives:
1. **Learn about the basics of software development:
- Understanding software development processes and tools.
- Identify the role of programmers and designers in software projects.
2. Understanding the software design process:
- Learn about the principles of good software design.
- Discussing common design patterns such as Object-Oriented Design.
3. The importance of user experience (UX) in modern software:
- Explore how user experience can improve software acceptance and usability.
- Tools and techniques to analyze and improve user experience.
4. Increase efficiency and productivity through modern development tools:
- Access to the latest programming tools and languages used in the industry.
- Study live examples of applications
Orca: Nocode Graphical Editor for Container OrchestrationPedro J. Molina
Tool demo on CEDI/SISTEDES/JISBD2024 at A Coruña, Spain. 2024.06.18
"Orca: Nocode Graphical Editor for Container Orchestration"
by Pedro J. Molina PhD. from Metadev
8 Best Automated Android App Testing Tool and Framework in 2024.pdfkalichargn70th171
Regarding mobile operating systems, two major players dominate our thoughts: Android and iPhone. With Android leading the market, software development companies are focused on delivering apps compatible with this OS. Ensuring an app's functionality across various Android devices, OS versions, and hardware specifications is critical, making Android app testing essential.
63. Synerzip in a Nut-shell
1. Software product development partner for small/mid-sized technology
companies
Exclusive focus on small/mid-sized technology companies, typically
venture-backed companies in growth phase
By definition, all Synerzip work is the IP of its respective clients
Deep experience in full SDLC – design, dev, QA/testing,
deployment
2. Dedicated team of high caliber software professionals for each client
Seamlessly extends client’s local team, offering full transparency
Stable teams with very low turn-over
NOT just “staff augmentation”, but provide full mgmt support
3. Actually reduces risk of development/delivery
Experienced team - uses appropriate level of engineering discipline
Practices Agile development – responsive, yet disciplined
4. Reduces cost – dual-shore team, 50% cost advantage
5. Offers long term flexibility – allows (facilitates) taking offshore team
captive – aka “BOT” option
www.synerzip.com