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Personal Brand Exploration
- 1. PERSONAL BRAND EXPLORATION Haley Krone Project & Portfolio I: Week 3 March 18, 2020
- 2. Haley Krone was born and raised in Alaska and is planning to earn her Bachelor’s in Entertainment Business through Full Sail University in 2021. Haley has worked in the telecommunications industry for ten years, and throughout her career she has obtained and perfected skills such as customer service, project management, and leadership. She decided to pursue higher education at Full Sail University to expand her skills even further, and she plans to earn her PMP certificate by summer 2020. After graduation, Haley hopes to move out of Alaska to pursue her dream career as a project manager or a production manager in the video game industry for large developers such as Bethesda Softworks, Nintendo, Square-Enix, and Bandai Namco. IDENTITY
- 3. PROFESSION Potential Job Titles: • Information Technology Project Manager • Production, Planning, & Expediting Clerk • Producer Lover Archetype: Instilling passion and inspiration in team members by drawing out what really matters to them and performing in a way that is empowering to me. Focus on meaningful relationships with coworkers and vendors. Project Management for Video Game Companies
- 4. • DEMOGRAPHICS: 80% Male, 30-45 years old, Predominately White or Asian (Japanese), Married, College Educated, Located in middle-America or Japan depending on the company. • PSYCHOGRAPHICS: Enjoys video games and technology, fast-paced lifestyle living in the city, and creative. • IDEAL AUDIENCE MEMBERS: Sue Do, Sr HR and Recruiting Manager (Bethesda Softworks), Anousinh Siharath, Program Manager - Talent Acquisition (Nintendo), Patrick Lamont, Senior Recruiter (Electronic Arts) TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 2022) • Obtain a position with a company in the gaming industry and move outside of Alaska. ‣ Send portfolio details, connect via phone and LinkedIn, and send follow up emails to at least 25 industry professionals by December 31, 2021. Mid Term: (2026) • Be a project manager overseeing the release of a AAA game title ‣ Earn PMP and gain experience within the gaming industry to learn the process behind rolling out AAA gaming titles. Long Term: (2040) • Earn an executive level position for a major gaming company, overseeing major game series such as Final Fantasy, Legend of Zelda, and more. ‣ Manage all projects for major gaming companies that are delivered within budget and within the scope of the project, while being profitable for the company.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Microsoft Office Suite 80% Adobe Creative Suite 50% Monitoring 90% Coordination 80% SOFTHARD Project Management Software 10% PMP Certification 25% Critical Thinking 90% Writing 90% SOFTHARD
- 7. I am passionate about video games, which helps drive my ability to be a project manager for gaming companies around the world in a timely, efficient, and profitable manner. PROMISE
- 8. CREDENTIALS Work Experience: • 12 years in customer service • 10 years in telecommunications • 7 years in project management • 2 years in a leadership role Education: • Entertainment Business, B.S., Full Sail University (Exp. 2021)
- 9. COMPETITION Chante Moore Industry Experience: • No previous experience listed on profile; assumed to still be in school Education: • Currently enrolled in Entertainment Business, B.S. at Full Sail University Leadership Experience: • No previous experience listed on profile Skills and Proficiencies: • Data Entry • Cycle Counting • Inventory Control Haley Krone Overall Online Presence: • Zero connections, banner image not yet customized, headshot appears as though it belongs on social media, lack of details throughout profile, no articles published, URL not yet customized • Grade: Poor, 10 out of 100 Industry Experience: • 7 years of project management experience Education: • Currently enrolled in Entertainment Business, B.S. at Full Sail University Leadership Experience: • 2 years in a leadership role Skills and Proficiencies: • Customer Service - 1 Endorsement • Communication • Multitasking Overall Online Presence: • 42 connections on LinkedIn, banner image customized, professional headshot, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 52 out of 100
- 10. Jill Callahan Industry Experience: • 3 years, 9 months of project management experience • 31 years in the gaming industry Education: • TinyPulse Certified • Certified ScrumMaster (CSM) Noteworthy Experience: • 31 years in the video game industry for Nintendo Skills and Proficiencies: • Business Process Analysis • Business Process Improvement - 1 Endorsement • Process Improvement - 2 Endorsements Overall Online Presence: • 445 connections, banner image not yet customized, amateur headshot, detailed profile summaries, one recommendation, URL not yet customized • Grade: Good, 68 out of 100 COMPETITION Haley Krone Industry Experience: • 7 years of project management experience Education: • Currently enrolled in Entertainment Business, B.S. at Full Sail University Leadership Experience: • 2 years in a leadership role Skills and Proficiencies: • Customer Service - 1 Endorsement • Communication • Multitasking Overall Online Presence: • 42 connections on LinkedIn, banner image customized, professional headshot, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 52 out of 100
- 11. BRAND POSITION Being passionate about what I do will allow me to make meaningful connections with customers and coworkers so that I can create a memorable experience they will never forget, and keep coming back for more. HALEY KRONE
- 12. NETWORKING & MARKETING Industry Events & Organizations • E3 Expo • June 9 - 11, 2020 | Los Angeles, CA • PAX West • August 28 - 31, 2020 | Seattle, WA • Comic-Con • July 23 - 26, 2020 | San Diego, CA Digital Marketing • Primary Content: Professional blog detailing career goals, industry news, how I would adapt to this news and work in the video game industry. • Primary Tools: Facebook and Twitter - promote professional blog via my portfolio website and industry news. LinkedIn - network with industry professionals and get my name out there • Website: Full Sail digital portfolio site to showcase school work and career projects
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking senior-level project management professional with at least 15 yrs of experience in the video game industry, preferably female, by 2021 Formal Education • Complete Entertainment Business, B.S. by expected graduation date in 2021 • Earn PMP certificate by Summer 2020 Technical Skills • Learn Project Management software (Jira, Confluence) • Waterfall and Scrum (Agile) methodologies • Maintain Microsoft Office suite knowledge Soft Skills • Maintain all skills that I currently have learned through my 12 years of work experience, to include verbal & written communication, leadership, multitasking, and critical thinking. • Develop leadership skills further
- 14. Haley Krone You know how the cost of video games is always exorbitant? Well what I do best is finding ways to reduce costs and be lean. In fact, I recently delivered a customer’s order $3,000 under our company’s standard delivery budget by finding an alternative way for our company to get their service installed. “
- 15. REFERENCES Callahan, J. (2020). Jill Callahan LinkedIn Profile. Retrieved March 20, 2020, from https:// www.linkedin.com/in/jill-callahan-9b999b5/ Events 4 Gamers. (2020). Event Calendar. Retrieved from http:// www.eventsforgamers.com/ #filterGroupItems=4739&start_date=2020-03-2 1&view=posterboard Moore, C. (2020). Chante Moore LinkedIn Profile. Retrieved March 20, 2020, from https:// www.linkedin.com/in/chante- moore-11a292166/ Nintendo. (2020). Project Manager, Product Lifecycle Job Posting. Retrieved from https:// careers.nintendo.com/job-openings/listing/ 19000000B0.html?src=CWS-10000 O*Net Online. (2018). Summary Report for Producers. Retrieved from https:// www.onetonline.org/link/summary/27-2012.01 Putnam, K. (2013). The Lover. Retrieved from https://www.kayeputnam.com/brandality- archetype-lover/