Netflix: Digital Marketing Evaluation of the Over-the-top Media-Service ProviderSagarChaujar
Netflix: Digital Marketing Evaluation of one of the World's Biggest Media Service Provider with its Social Media Strategies & Consumer Insights/Sentiments on the campaigns they run on the Internet.
Netflix: Digital Marketing Evaluation of the Over-the-top Media-Service ProviderSagarChaujar
Netflix: Digital Marketing Evaluation of one of the World's Biggest Media Service Provider with its Social Media Strategies & Consumer Insights/Sentiments on the campaigns they run on the Internet.
Compared Financial ratios and statements. Evaluated capital structure, fund flow and working capital flow. Forecasted financials of the next 3 years. Calculated the market Beta and WACC.
I am sharing the Product Launch Plan for healthcare and Medical devices purpose, You can take some ideas from this slide and might be it will be useful for you for making some Product launch Plan.
Comprehensive marketing plan created in my Intro to Marketing course covering a SWOT Analysis, Competitive Review, 5 Ps of marketing, an Integrated Marketing Communications Strategy, Budget, Controls and a Channels/Logistics Review
7 Ps of Marketing | 7Ps explain with an exampleAadil Shaikh
7 Ps of Marketing! In marketing activities, the importance of service marketing targeting intangible services is increasing year by year. This time, I would like to explain the concept of service marketing and the basic framework “7P” for putting it into practice,
This New Venture Proposal is created by the N7 consultant group at the Imperial College Business School. It was very well received during the business pitch. Hopefully, this will spark ideas for other entrepreneurs.
I am currently looking for job opportunities in London. If interested, please contact me at:
wai.chan12@imperial.ac.uk
Petaway is a new social network that utilises a two-sided market strategy. Petaway allows pet owners to leave their pets with other members of the network while they are away on vacation. Members will be able to search for pet-friendly homes around their neighbourhood.
The underlying aim of Petaway is to provide an alternate offering to pet sitters and pet hotels, which can sometimes be very expensive.
The business model consists of 3 main revenue streams: advertising, selling of additional services, and premium subscription, where users can subscribe to see homes that are verified by Petaway, and to book them in advance. We forecast revenues to be £277K in Year 1.
Compared Financial ratios and statements. Evaluated capital structure, fund flow and working capital flow. Forecasted financials of the next 3 years. Calculated the market Beta and WACC.
I am sharing the Product Launch Plan for healthcare and Medical devices purpose, You can take some ideas from this slide and might be it will be useful for you for making some Product launch Plan.
Comprehensive marketing plan created in my Intro to Marketing course covering a SWOT Analysis, Competitive Review, 5 Ps of marketing, an Integrated Marketing Communications Strategy, Budget, Controls and a Channels/Logistics Review
7 Ps of Marketing | 7Ps explain with an exampleAadil Shaikh
7 Ps of Marketing! In marketing activities, the importance of service marketing targeting intangible services is increasing year by year. This time, I would like to explain the concept of service marketing and the basic framework “7P” for putting it into practice,
This New Venture Proposal is created by the N7 consultant group at the Imperial College Business School. It was very well received during the business pitch. Hopefully, this will spark ideas for other entrepreneurs.
I am currently looking for job opportunities in London. If interested, please contact me at:
wai.chan12@imperial.ac.uk
Petaway is a new social network that utilises a two-sided market strategy. Petaway allows pet owners to leave their pets with other members of the network while they are away on vacation. Members will be able to search for pet-friendly homes around their neighbourhood.
The underlying aim of Petaway is to provide an alternate offering to pet sitters and pet hotels, which can sometimes be very expensive.
The business model consists of 3 main revenue streams: advertising, selling of additional services, and premium subscription, where users can subscribe to see homes that are verified by Petaway, and to book them in advance. We forecast revenues to be £277K in Year 1.
Pawsome.co.in Complete Pet Care DestinationHirosh Mulky
Pawsome is Pet E-Retail & trying to be true to our claim of being the complete pet care destination, we cater across the Pet World, making us the one stop solution provider from Product to Service Provider to Information which is currently the issue & is not been valued for its worth.
#Petbusiness is one of the leading businesses in many countries like- UK, USA, India etc. People found it a symbol of status keeping pets at their personal as well as professional places.
Market Entering Strategy for Looqi- Real time GPS trackerSai Srinivas Kotni
• To perform Market Analysis for GPS tracking watch to sense the market response and opportunities
• To identify the right market channel and the pricing variance which can be offered to different segments
We Are The Dollar-Shave-Club For Pet Owners!
OUR “SECRET SAUCE”
Subscription Based on Organic Pet Food Tailored For Each Pet
1 OUT OF 2 AMERICANS HAS A DOG OR CAT
Annual Cost Of: Pet Food – $1k, Vet Care - $3.5k, Insurance - $0.5k
Our Market: 30M Customers and $5B.
Digital Ecosystem for Betting Platform.pdfKailasMadhavan
A monopoly market is one in which there is only one seller, there are barriers preventing others from entering, there are
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other company providing the same product. A monopolist with price control can set the price at which his product is sold.
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La transidentité, un sujet qui fractionne les FrançaisIpsos France
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Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
Johnny Depp Long Hair: A Signature Look Through the Years
Woof woof
1.
2. Catteries and kennels
can be perceived as
distressing places to
leave your pets when
you have to go on a
trip or holiday.
What if you could
leave your pet with
an animal fan who
would love to care
for your pet for a few
days while making a
bit of extra cash?
You can pick where you’re happy for your animal
to go based on profiles and reviews.
Zoopa fulfills a niche in the UK. There are currently no
UK services with a similar model or solution such as this.
It serves a market need that holds a potentially
lucrative audience of almost 22.5 million households!
4. Pet Care is a booming market
Pet Care market: Growing Value Sales in the UK (2012-13)
The total market for pet care in the UK is expected to grow by just under 6% in value terms
and reached close to £4 billion in 2012-13
The pet care market will grow by at least 12% in constant value terms over the next 5
years.
Worldwide sales of ‘pet related’ products and services reached
$81 billion (£52 billion) in 2010, despite the global recession
Source: Euromonitor
5. Growing Pet Population
48% of UK households have at
least one pet – 22.5 million
households
UK dog population: 8 million - 23%
of the UK households own at least
one dog.
UK cat population: 8 million - 19% of
the UK households own at least one
cat.
Source: www.pfma.org.
Other pets:
Indoor Fish: 20 - 25 million fish kept in tanks
Rabbits: 1 million
Caged Birds: 1 million
Guinea Pigs: 1 million
Hamsters: Over half a million
Snakes: 200,000
Tortoises / Turtles: 200,000
Gerbils: 100,000
Horses / Ponies as pets: 100,000
6. Growing Importance of Pets
Pet humanisation as strong as ever
In many households pets seem to serve as a partner replacement or as a child
alternative.
Owners devote a lot of time, energy and love to their pet. In families, pets provide added
companionship.
Owners spending more money on looking after their pet
Pet services offering has been on the rise for the past two years, in spite of financial
concerns
Source: Euromonitor
7. Potential of the pet hosting market
There are quite big differences in the ‘pet hosting’ market
Wide variety re. price and level of service
Many pets are not covered as it’s not necessary profitable to build a company
around ‘other’ animals than cats & dogs
Potential market size estimate (excl. walking and day care):
With Approx. 20 M animals x 20 days of holiday per year the revenue opportunity is
colossal
5% fee / commission
8. Potential of secondary revenue
The Zoopa website would not only serve as a place to connect pet
owners, but also a valuable media to target a well defined group
Zoopa would offer a unique opportunity in being able to not only
target pet owners, but break it down by demographic and pet
type.
9. Notes (to be deleted later)
The guesstimate on slide 7 is a ‘guesstimate’ (!)
Based on the final revenue model this estimate needs to be updated
Pictures are only for fun, but if you guys hate I'm totally okay to take them out
Competitive environment
10. There are no UK sites with a similar model to Zoopa.
Closest competitive services fall into 4 types of services:
1. Professional Services
2. Franchise Services
3. Listing Services
4. Pet Sitter Registers
Zoopa fills the gaps between all these services
12. Closest competitor
Dog Vacay
(www.dogvacay.com)
• US & Canada select
areas only
• Dogs only – limited
marketplace
• 5-10% fee
• All revenue from fees-
individuals only
• UK wide (initially)
• Wide pet range – Large market
potential
• 5% fee
• Revenue from fees, ads
and secondary spend
• Professionals included
too
13. SWOT Analysis
Strengths Weaknesses
Opportunities Threats
• Unique/innovative solution in UK
• No direct/like-for-like competitor
• Not product based – no initial outlay
• Community element helps grow sign ups
• Profiles and ratings encourage repeat
business
• Could become accountable for issues/pet losses
• Relies on high volumes of pet owner and sitter sign
ups to work
• Web based may rule out some of UK market
• Need to guarantee sitters credentials
• Community orientation helps grow sign ups
• Large potential UK market
• Potential to expand outside of UK
• Growth of secondary spend
products/services
• Worldwide pet ownership considered to be
booming
• Set up of rival services
• Negative reception from professional services
• Number of UK ‘Listing’ sites
• Needs high sign ups to work
• Insurance driving up costs
• Users could arrange meet ups outside of site
• Recession leads to a dip in holidays
14. MARKETING STRATEGY: BRANDS/PROFESSIONALS
PR
Articles in a range of corporate/ industry magazines fitting the potential
audience
Conferences
Raising the profile of the service among consumers and professionals
Direct mail
Targeted to professionals
Marketing collateral to agencies/media houses selling the space to inform
brands
The customer
16. Who is our Target Audience?
Secondary
audience
21 million
Primary
audience
4.5 million
SOURCE: TGI AUG 2013
17.
18. Primary Audience: ‘The Adventure Seeker’
TGI tells us the age group which travels most frequently are aged 25+ ABC1 males &
females
They have been on holiday at twice in the last 12 months
This group tends to agree with the statements “I like the idea of travelling abroad”, “I
enjoy planning holidays” & “I try to go somewhere different every time”.
Pet owners
This group tends to go for premium products rather than standard goods/ services
They tend to agree with the statement “I enjoy splashing out”
Heavy Internet user
Looking to use trusted service with like minded people
They have pet insurance
Using internet to look for information
They like to buy from companies who give back to society
SOURCE: TGI AUG 2013
I enjoy splashing out and
tend to go for premium
products rather than
standard goods/ services.
I like the idea of travelling
abroad & enjoy planning
holidays
25+
19. Secondary Audience: ‘The Satisfied Reluctant’
TGI tells us this wider audience is towards the older end
of the spectrum (circa 55+)
B-C social grade
Pet owners
Travelled at least once in the last 12 months.
They tend to identify with the statement “I prefer to
spend a quiet evening at home than go out”
Less frequent internet users
Prefer ‘traditional’ media – so preference may lean
towards to traditional methods of pet care i.e. Kennels
The Satisfied Reluctant are more likely to travel within
the UK as opposed to extended holidays abroad
This group tends to “like to pay cash with everything I
buy”.
SOURCE: TGI AUG 2013
I prefer to spend a quiet
evening at home than go
out and have only
travelled once in the last
12 months
20. SWOT ANALYSIS
Strengths Weaknesses
Opportunities Threats
• Unique/innovative solution in UK
• No direct/like-for-like competitor
• Not product based – no initial outlay
• Community element helps grow sign ups
• Profiles and ratings encourage repeat business
• Could become accountable for issues/pet losses
• Relies on high volumes of pet owner and sitter sign ups to
work
• Web based may rule out some of UK market
• Need to guarantee sitters credentials
• Community orientation helps grow sign ups
• Large potential UK market
• Potential to expand outside of UK
• Growth of secondary spend products/services
• Worldwide pet ownership considered to be booming
• Set up of rival services
• Negative reception from professional services
• Number of UK ‘Listing’ sites
• Needs high sign ups to work
• Insurance driving up costs
• Users could arrange meet ups outside of site
• Recession leads to a dip in holidays
Revenue model
21. There are two main revenue streams for Zoopa:
1. Membership + Sitting sales
2. Advertising
22. Zoopa operates a tiered membership, similar to eBay, with a
freemium model.
FREE
- For independent pet sitters
to list themselves
- Owners pay the sitters
through the site
- Zoopa take a 5% of the fee
paid
‘PowerSeller’
Monthly/annual fee
- Professionals – such as
kennels and catteries can list
- They can create professional
profiles and are able to self-
serve advertise
POWERZOOPE
R
1. Membership & sitting sales
23. 2. Advertising
Brand Advertising
• The pet owner profiles will be complete as they will
want to appear appealing to potential sitters and
vice versa.
• This provides strong data that can be used to
target pet owners based on pet, age,
gender and other information.
• Sales based on a CPC or CPM model – £1.50 CPC
/ £3-4 CPM based av.
PowerSeller Advertising
• PowerSeller Advertisements on site e.g. priority
ranking in search results (after independents)
24. REVENUE
2. Advertising
1. Brand Advertising
• The pet owner profiles will be complete as they will want to appear appealing to potential sitters and
vice versa.
• This provides strong data that can be used to target pet owners based on pet, age, gender and other
information.
• Sales based on a CPC or CPM model
• Sold to media agencies or via a DSP
1. PowerSeller Advertising
• PowerSeller Advertisements on site e.g. priority ranking in search results (after independents)
Marketing strategy
25. PR
Articles in a range of corporate/ industry magazines fitting the potential audience
Conferences
Raising the profile of the service among consumers and professionals
Direct mail
Targeted to professionals
Marketing collateral to agencies/media houses selling the space to inform brands
Social Media
• Creating an open and engaged community on site
• Promoting the network across larger social networks such as Facebook and Twitter
• Google Adwords
• Listing in SERPS for ‘Pet Sitting’ and related terms in key areas
• Maybe costly but run for a limited time boost initial take up
26. SECONDARY AUDIENCE
• TGI tells us this wider audience is 25 -55
• The majority of this group is made up of single adults, and
couples with mature or no children
• ABC1
• Pet owners
• Tend to own one pet
• Travelled in the last 12 months
• Less frequent internet users
• Prefer ‘traditional’ media
• They are more likely to travel within the UK as opposed to
extended holidays abroad
SOURCE: TGI AUG 2013
Why should YOU invest?
27. It’s a pet related company. What’s not to like?
Half of the UK households have a pet they love, and this keeps
growing!
There’s no UK website with a similar model
We expect to reach a 5% market share in the first fiscal year
…And Zoopa is run by Squares!