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Dog Cat Web 
presentation folder
Summary 
Page 3 Customer Pain 
Page 4 How does-it work? 
Page 5 Value Proposition 
Page 6 Business Model Canvas 
Page 7 Our market : some figures 
Page 8 Our market : Persona 
Page 9 Competitors matrice 
Page 10 Venture risks 
Page 11 P & L : some figures 
Page 12 P & L : graphics 
Page 13-15 Time line 
Page 16-17 DogCatWeb’steps 
Page 18 Call to Action 
Page 19-21 Team
Our customer pain 
You have to go on holiday or 
you have an emergency... 
Dog Cat Web can help you to 
find a dog sitter around you ! 
3 
www.dogcatweb.be
How does it work ? 
I have to go to the hospital for 3 days, 
my dog can’t stay alone this long, 
what am I going to do ? 
I search on internet and I find 
a solution “Dog Cat Web” 
I choose a pet sitter into the list 
I speak with the pet sitter of my 
choice and we make our deal. 
The dog sitter will take care of my 
dog as it was his own dog during 
mt hospitalisation. 
4 
www.dogcatweb.be
Value Proposition 
Dog Cat Web can help you to 
find a pet sitter but also to : 
Easy friendly to use Socialization throught 
exchange of pet sit-ting 
Time saved 
Reduce the cost of the 
pet sitting 
5 
www.dogcatweb.be
Business Model Canvas 
6 
www.dogcatweb.be
Our market 
38 % of pet owners in Belgium 
128000 dog and cat owners 
1,7 million household 
1 million dogs 
2 million cats 
333,63 euros year for 
pet sitting and welfare 
Dog Cat Web is firsly 
launched in Brussels 
After we will extend our 
market to Wallonia 
7 
www.dogcatweb.be
Our market 
Julia 
36 years old 
Divorced 
2 children 
Glimbing monitor 
Seeking an alternative to kennels because it does not 
like the idea of knowing his caged animal while it is 
outdoors on vacation. 
Seeking a full service taking over the care of his dog 
more an animal insurance. 
Rudy 
43 years old 
in couple 
1 adopted child 
Doctor 
Seeking a full service taking over the care of his dog 
more an animal insurance. 
8 
www.dogcatweb.be
Competitors 
+ Socialisation 
+ € - € 
- Socialisation 
KENNELS 
REFUGES 
FAMILY 
Pet 
sitting 
comapny 
“Black 
market” 
FRIENDS 
NEIGHBORS 
9 
www.dogcatweb.be
Venture risks 
Bad 
press 
! 
Lack of financial 
means 
Lack of 
notoriety 
Low adoption 
of the concept 
10 
www.dogcatweb.be
P & L 
11 
128.000 
Dog and cat owners in Brussels 
www.dogcatweb.be 
YEAR 
Customer 
% Pet owners in Brussels 
Revenue 
Cost 
Salary team 
Total 
2015 
4000 
3,13% 
140.000€ 
53.000€ 
86.400€ 
600€ 
Annual subscription 35€ 
2016 
5060 
3,95% 
177.100€ 
69.000€ 
108.000€ 
100€ 
2017 
6059 
4,73% 
212.055€ 
83.000€ 
129.000€ 
65€ 
Salary (one person) 
28.800€ - 36.000€ - 43.000€
P & L 
12 
www.dogcatweb.be
Time line 
13 
www.dogcatweb.be 
JobYourself 
TEAM UCM 
ecoConception 
I found a comple-mentary 
team. 
Helped me to 
structure my 
idea. 
Helped us to 
build our plat 
form with spirit of 
r e n e w a b l e 
energy.
Time line 
14 
SOLVAY MIC STAR 
ACADEMY 
www.dogcatweb.be 
Helped us to ac-curate 
your proj-ect. 
Helped us to 
boost our plat 
form on IT field. 
Helped us to con-front 
our business 
project with dif-ferent 
business 
project.
Time line 
15 
www.dogcatweb.be 
Impulse 
brussels 
continue to follow us with 
www.dogcatweb.be 
We hope to ben-efit 
an innovation 
program.
DogCatWeb’steps 
16 
more 1000 like 
www.dogcatweb.be 
BETA
DogCatWeb’steps 
17 
www.dogcatweb.be 
5 DEC 
TO DO 
29-30 NOV 
PARTICIPATE TO THE 
ANIMO EXPO @MONS 
4 DEC 
PARTICIPATE TO THE 
“HOMELESS COLD PRO-GRAMME” 
WITH THE 
FONDATION PRINCE 
LAURENT
Call to Action 
18 
We would like 
to have your 
feedback to 
improve 
Dog Cat Web. 
We invite you 
to become a 
member of our 
adviser board. 
www.dogcatweb.be
Team 
19 
www.dogcatweb.be 
Bernard Mukeba 
Bernard love dog and as gemologist, he used to run a 
business into a gemology field.
Team 
Mariane Vanden Dunghen 
Marianne love cat and she is a passionate webdesign-er. 
20 
www.dogcatweb.be
Team 
Trésor Kandolo Tshistshi 
Tresor love pet and code, he is the geek and web 
developper of the team. 
21 
www.dogcatweb.be
www.dogcatweb.be 
www.dogcatweb.be 
info@dogcatweb.be 
www.facebook/dogcatweb 
www.twitter.com/dogcatwebbe 
www.youtube.com/dogcatweb 
www.linkedin.com/dogcatweb
Dc wbooklet final
I have to go to the hospital for 3 days, 
my dog can’t stay alone this long, 
what am I going to do ? 
I search on internet and I find 
a solution “Dog Cat Web” 
I choose a pet sitter into the list 
I speak with the pet sitter of my 
choice and we make our deal. 
The dog sitter will take care of my 
dog as it was his own dog during 
mt hospitalisation.
www.dogcatweb.be
Dog Cat Web can help you to 
find a pet sitter but also to : 
Easy friendly to use Socialization throught 
exchange of pet sit-ting 
Time saved 
Reduce the cost of the 
pet sitting

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Dc wbooklet final

  • 1. Dog Cat Web presentation folder
  • 2. Summary Page 3 Customer Pain Page 4 How does-it work? Page 5 Value Proposition Page 6 Business Model Canvas Page 7 Our market : some figures Page 8 Our market : Persona Page 9 Competitors matrice Page 10 Venture risks Page 11 P & L : some figures Page 12 P & L : graphics Page 13-15 Time line Page 16-17 DogCatWeb’steps Page 18 Call to Action Page 19-21 Team
  • 3. Our customer pain You have to go on holiday or you have an emergency... Dog Cat Web can help you to find a dog sitter around you ! 3 www.dogcatweb.be
  • 4. How does it work ? I have to go to the hospital for 3 days, my dog can’t stay alone this long, what am I going to do ? I search on internet and I find a solution “Dog Cat Web” I choose a pet sitter into the list I speak with the pet sitter of my choice and we make our deal. The dog sitter will take care of my dog as it was his own dog during mt hospitalisation. 4 www.dogcatweb.be
  • 5. Value Proposition Dog Cat Web can help you to find a pet sitter but also to : Easy friendly to use Socialization throught exchange of pet sit-ting Time saved Reduce the cost of the pet sitting 5 www.dogcatweb.be
  • 6. Business Model Canvas 6 www.dogcatweb.be
  • 7. Our market 38 % of pet owners in Belgium 128000 dog and cat owners 1,7 million household 1 million dogs 2 million cats 333,63 euros year for pet sitting and welfare Dog Cat Web is firsly launched in Brussels After we will extend our market to Wallonia 7 www.dogcatweb.be
  • 8. Our market Julia 36 years old Divorced 2 children Glimbing monitor Seeking an alternative to kennels because it does not like the idea of knowing his caged animal while it is outdoors on vacation. Seeking a full service taking over the care of his dog more an animal insurance. Rudy 43 years old in couple 1 adopted child Doctor Seeking a full service taking over the care of his dog more an animal insurance. 8 www.dogcatweb.be
  • 9. Competitors + Socialisation + € - € - Socialisation KENNELS REFUGES FAMILY Pet sitting comapny “Black market” FRIENDS NEIGHBORS 9 www.dogcatweb.be
  • 10. Venture risks Bad press ! Lack of financial means Lack of notoriety Low adoption of the concept 10 www.dogcatweb.be
  • 11. P & L 11 128.000 Dog and cat owners in Brussels www.dogcatweb.be YEAR Customer % Pet owners in Brussels Revenue Cost Salary team Total 2015 4000 3,13% 140.000€ 53.000€ 86.400€ 600€ Annual subscription 35€ 2016 5060 3,95% 177.100€ 69.000€ 108.000€ 100€ 2017 6059 4,73% 212.055€ 83.000€ 129.000€ 65€ Salary (one person) 28.800€ - 36.000€ - 43.000€
  • 12. P & L 12 www.dogcatweb.be
  • 13. Time line 13 www.dogcatweb.be JobYourself TEAM UCM ecoConception I found a comple-mentary team. Helped me to structure my idea. Helped us to build our plat form with spirit of r e n e w a b l e energy.
  • 14. Time line 14 SOLVAY MIC STAR ACADEMY www.dogcatweb.be Helped us to ac-curate your proj-ect. Helped us to boost our plat form on IT field. Helped us to con-front our business project with dif-ferent business project.
  • 15. Time line 15 www.dogcatweb.be Impulse brussels continue to follow us with www.dogcatweb.be We hope to ben-efit an innovation program.
  • 16. DogCatWeb’steps 16 more 1000 like www.dogcatweb.be BETA
  • 17. DogCatWeb’steps 17 www.dogcatweb.be 5 DEC TO DO 29-30 NOV PARTICIPATE TO THE ANIMO EXPO @MONS 4 DEC PARTICIPATE TO THE “HOMELESS COLD PRO-GRAMME” WITH THE FONDATION PRINCE LAURENT
  • 18. Call to Action 18 We would like to have your feedback to improve Dog Cat Web. We invite you to become a member of our adviser board. www.dogcatweb.be
  • 19. Team 19 www.dogcatweb.be Bernard Mukeba Bernard love dog and as gemologist, he used to run a business into a gemology field.
  • 20. Team Mariane Vanden Dunghen Marianne love cat and she is a passionate webdesign-er. 20 www.dogcatweb.be
  • 21. Team Trésor Kandolo Tshistshi Tresor love pet and code, he is the geek and web developper of the team. 21 www.dogcatweb.be
  • 22. www.dogcatweb.be www.dogcatweb.be info@dogcatweb.be www.facebook/dogcatweb www.twitter.com/dogcatwebbe www.youtube.com/dogcatweb www.linkedin.com/dogcatweb
  • 24. I have to go to the hospital for 3 days, my dog can’t stay alone this long, what am I going to do ? I search on internet and I find a solution “Dog Cat Web” I choose a pet sitter into the list I speak with the pet sitter of my choice and we make our deal. The dog sitter will take care of my dog as it was his own dog during mt hospitalisation.
  • 26. Dog Cat Web can help you to find a pet sitter but also to : Easy friendly to use Socialization throught exchange of pet sit-ting Time saved Reduce the cost of the pet sitting