Breakfast & Brains May 2013- Mat Brown

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Breakfast & Brains May 2013- Mat Brown

  1. 1. How to delivermobile video atscaleMat Brown1st May 2013
  2. 2. Yesterday:
  3. 3. Today: Living room is full of distractions
  4. 4. The consumer is ready
  5. 5. 10%  39%  51%  12%  41%  47%  23%  28%  49%  Games Videos Written content Media consumption by device:Source: YuMe/Decipher April 2013Video is viewed on all devices
  6. 6. Brand recall by device and format:Source: YuMe/Decipher AprilVideo is most effective format on all devices82%  14%  83%  22%  70%  32%  Pre-roll Banner
  7. 7. Embedded technology to scale7 ©2013 YuMe. All rights reserved.In-CE-OEMIn-PlayerIn-App321 Web SDKMobile &TabletSDKEmbeddedSDKOne conversation with publishers across all theirplatforms
  8. 8. The right environment for branding and scale•  Video  in  front  of  video  •  Brand  environment  •  Inters99al  •  Direct  response  environment  
  9. 9. Unify your audience across devices
  10. 10. ©2012 YuMe. All rights reserved.10Summary•  The consumer is ready•  QUALITY brand video,not direct response•  Already enoughinventory to scale –and more to come•  Tailor the format to thedevice
  11. 11. 11 ©2013 YuMe. All rights reserved.Thank you!

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