*What is CRO? *CRO gains *When to do it? *CRO stack / tools Learn how to make your website visitors and mobile app users do what you want them to do using Conversion Rate Optimization (CRO), or growth hacking.. This slide deck is part of the "Inbound Marketing & Growth" seminar held on Jan 20 2016. The seminar covered the topics Attract, Convert and Satisfy and this was the presentation for the Convert stage.