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How to Blog - #ACR14 Social Media Bootcamp
This document discusses how to start and maintain a successful blog. It explains that most people do not blog because they overestimate the effort required and underestimate their potential impact. It then provides details on choosing a blogging platform like WordPress, customizing templates and using plugins, driving traffic through social media and search engine optimization, and examples of successful blogs across different platforms. The key is to choose a platform that allows customization, use plugins to enhance functionality, and focus on creating high-quality content that is shared on social media.
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How to Blog - #ACR14 Social Media Bootcamp
- 1. #ACR14 Social Media Bootcamp Howto Blog Paul Sufka M.D. paulsufka.com @psufka
- 2. No relevant disclosures No wereharmed in the making of this presentation
- 3. Slides, links andextras available online: paulsufka.com/acr14 Questions/comments? During meeting use Twitter hashtag #ACRSocMed
- 4. Two concepts explain Whymost people don’t blog
- 5. 1% Rule Paretoprinciple 20% Effort 90% Viewers 80% Results 9% Contribute 1% Create
- 6. As a contentcreator, you have the chance to have significant impact. We overestimate the effort required to become a content creator.
- 7. How most peoplethink the web works ??? ???
- 8. <!DOCTYPE html> <html xmlns="http://www.w3.org/1999/xhtml"class="ie ie7" lang="en"> <html xmlns="http://www.w3.org/1999/xhtml" class="ie ie8" lang=“en"> <head> <meta http-equiv="content-type" content="text/html; charset=utf-8" /> <title>Blog of Paul Sufka M.D.</title> <link href="index-style.css" rel="stylesheet" type="text/css" /> <meta name="robots" content="index, follow" /> <link rel="stylesheet" href="style.css" /> </head> <body> Modern Blogging is Easy
- 9. Definitions Host: Computer that managescontent on the internet Domain name: Address for content on the internet
- 10. History of theblog Early weblogs were initially designed to be online journals beginning Dec 1997. The term blog was first coined in early 1999. Shortly after, Evan Williams (Twitter cofounder, CEO/founder of Medium) began developing Blogger (later acquired by Google in 2003) Other platforms launched, blogging became mainstream around 2004.
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- 12. Blogging Platforms Technical knowledgerequired Controloverdesign Medium Svbtle Postach.io Blogger Weebly Tumblr Typepad WordPress.com Squarespace Self-hosted WordPress
- 14. Why use WordPress? World’smost popular blogging platform WordPress CEO Matt Mullenweg’s blog: http://ma.tt/2014/10/sotw-2014/ Wordpress usage statistics: http://en.wordpress.com/stats/ 23.2% of all websites Over 64 million posts each month
- 15. Why use WordPress? Powerfulenough for huge brands. Easy enough for simple bloggers. http://en.wordpress.com/notable-users/
- 16. Why use WordPress? Greatdocumentation and online resources WordPress Documentation: http://codex.wordpress.org/ If you have a question, someone has the steps written out (on their blog)
- 17. WordPress Types .com .org (Self hosted) HostWP servers (Free) Your choice ($) Domain Free or your own ($) Register your own ($) Design options Free or Premium Themes ($) ∞ Plugins Built in plugins only > 34,000 Cost Free: ad supported Premium options ($) > $0
- 18. Biggest advantages of self-hostedWordPress: No limitations on design or plugins
- 19. Setting up WordPress host Usehost with 1-click setup Find own host and install yourself https://wordpress.org/ hosting/ http://codex.wordpress.org/ Installing_WordPress Easy Way Slightly Harder Way
- 20. Setting up domain name Manyhosting companies also do this Use a company that includes WHOIS privacy This keeps your private contact information off of searchable databases My suggestion: hover.com
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- 26. Posts vs Pages Posts:Typical blog entries. Usually listed in reverse chronological order Pages: Static entries, not listed by date. About and Contact pages are classic examples
- 27. Template for yourblog design Currently about 2700 free theme options Premium options through WordPress Professional themes available WordPress Themes
- 29. Design a blog youwould enjoy reading
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- 31. WordPress Plugins Tools toadd various functions to your blog Thousands available - most are free Generally as easy to install as an app on your phone
- 32. WordPress Plugins Security /spam filters Speed up your site Improve SEO Blog statistics Videos/media Commerce
- 33. WordPress Plugins Plugin directory:https://wordpress.org/plugins/ My plugins: http://paulsufka.com/my-wordpress-setup/ Detect other plugins: http://www.wpthemedetector.com/
- 35. Driving traffic Post tosocial media Include hashtags: #ACR14 #RheumEdu
- 36. A few wordsabout SEO SEO = Search Engine Optimization Many plugins do most of this automatically Key things for bloggers: Write good content with accurate titles
- 37. Adding visuals Images improvesocial sharing dramatically Free: Public domain / Creative Commons https://blog.bufferapp.com/free-image-sources-list
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- 51. Medium Stanford Magazine Article on103 yo Rheumatologist Dr. Ephraim Engleman
- 52. Slides, links andextras available online: paulsufka.com/acr14 Questions/comments? During meeting use Twitter hashtag #ACRSocMed After meeting: @psufka