How to Blog - #ACR14 Social Media Bootcamp
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How to Blog - #ACR14 Social Media Bootcamp Links and notes: http://paulsufka.com/acr14/
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How to Blog - #ACR14 Social Media Bootcamp
- 1. #ACR14 Social Media Bootcamp How to Blog Paul Sufka M.D. paulsufka.com @psufka
- 2. No relevant disclosures No were harmed in the making of this presentation
- 3. Slides, links and extras available online: paulsufka.com/acr14 Questions/comments? During meeting use Twitter hashtag #ACRSocMed
- 4. Two concepts explain Why most people don’t blog
- 5. 1% Rule Pareto principle 20% Effort 90% Viewers 80% Results 9% Contribute 1% Create
- 6. As a content creator, you have the chance to have significant impact. We overestimate the effort required to become a content creator.
- 7. How most people think the web works ??? ???
- 8. <!DOCTYPE html> <html xmlns="http://www.w3.org/1999/xhtml" class="ie ie7" lang="en"> <html xmlns="http://www.w3.org/1999/xhtml" class="ie ie8" lang=“en"> <head> <meta http-equiv="content-type" content="text/html; charset=utf-8" /> <title>Blog of Paul Sufka M.D.</title> <link href="index-style.css" rel="stylesheet" type="text/css" /> <meta name="robots" content="index, follow" /> <link rel="stylesheet" href="style.css" /> </head> <body> Modern Blogging is Easy
- 9. Definitions Host: Computer that manages content on the internet Domain name: Address for content on the internet
- 10. History of the blog Early weblogs were initially designed to be online journals beginning Dec 1997. The term blog was first coined in early 1999. Shortly after, Evan Williams (Twitter cofounder, CEO/founder of Medium) began developing Blogger (later acquired by Google in 2003) Other platforms launched, blogging became mainstream around 2004.
- 12. Blogging Platforms Technical knowledge required Controloverdesign Medium Svbtle Postach.io Blogger Weebly Tumblr Typepad WordPress.com Squarespace Self-hosted WordPress
- 14. Why use WordPress? World’s most popular blogging platform WordPress CEO Matt Mullenweg’s blog: http://ma.tt/2014/10/sotw-2014/ Wordpress usage statistics: http://en.wordpress.com/stats/ 23.2% of all websites Over 64 million posts each month
- 15. Why use WordPress? Powerful enough for huge brands. Easy enough for simple bloggers. http://en.wordpress.com/notable-users/
- 16. Why use WordPress? Great documentation and online resources WordPress Documentation: http://codex.wordpress.org/ If you have a question, someone has the steps written out (on their blog)
- 17. WordPress Types .com .org (Self hosted) Host WP servers (Free) Your choice ($) Domain Free or your own ($) Register your own ($) Design options Free or Premium Themes ($) ∞ Plugins Built in plugins only > 34,000 Cost Free: ad supported Premium options ($) > $0
- 18. Biggest advantages of self-hosted WordPress: No limitations on design or plugins
- 19. Setting up WordPress host Use host with 1-click setup Find own host and install yourself https://wordpress.org/ hosting/ http://codex.wordpress.org/ Installing_WordPress Easy Way Slightly Harder Way
- 20. Setting up domain name Many hosting companies also do this Use a company that includes WHOIS privacy This keeps your private contact information off of searchable databases My suggestion: hover.com
- 26. Posts vs Pages Posts: Typical blog entries. Usually listed in reverse chronological order Pages: Static entries, not listed by date. About and Contact pages are classic examples
- 27. Template for your blog design Currently about 2700 free theme options Premium options through WordPress Professional themes available WordPress Themes
- 29. Design a blog you would enjoy reading
- 31. WordPress Plugins Tools to add various functions to your blog Thousands available - most are free Generally as easy to install as an app on your phone
- 32. WordPress Plugins Security / spam filters Speed up your site Improve SEO Blog statistics Videos/media Commerce
- 33. WordPress Plugins Plugin directory: https://wordpress.org/plugins/ My plugins: http://paulsufka.com/my-wordpress-setup/ Detect other plugins: http://www.wpthemedetector.com/
- 35. Driving traffic Post to social media Include hashtags: #ACR14 #RheumEdu
- 36. A few words about SEO SEO = Search Engine Optimization Many plugins do most of this automatically Key things for bloggers: Write good content with accurate titles
- 37. Adding visuals Images improve social sharing dramatically Free: Public domain / Creative Commons https://blog.bufferapp.com/free-image-sources-list
- 38. Example blogs…
- 51. Medium Stanford Magazine Article on 103 yo Rheumatologist Dr. Ephraim Engleman
- 52. Slides, links and extras available online: paulsufka.com/acr14 Questions/comments? During meeting use Twitter hashtag #ACRSocMed After meeting: @psufka