The document outlines plans for a Branding and Marketing Work Group with the objective to transform Patients 2.0 into a recognized movement that revolutionizes healthcare around the patient. Key activities include developing branding elements like a logo and website, engaging on social media, and collaborating. The group seeks help providing content for the Patients 2.0 website, which will serve as a hub of health information and resources to empower and engage patients.

1. Branding and Marketing
Work Group

2. Objec&ve
To
transform
Pa,ents
2.0
into
a
recognized
movement/
organiza,on
that
aims
to
revolu,onize
healthcare
delivery
around
the
pa,ent.

3. vTeam Members
Jay
Chen
-­‐
jay.chen@confihealth.com
Ash
Damle
-­‐
ash@medgle.com
Eve
Harris
-­‐
harriseve@hotmail.com
Eve
Harris
-­‐
harriseve@hotmail.com
Karen
Herzog
-­‐
kherzog@sophiasgarden.org
Katerina
Jackson
-­‐
katerina.j@life&mehealthdiary.com
Ahmad
Khanssari
-­‐
Ahmadkhanssari@yahoo.com
Deb
Linton
-­‐
deb@health2con.com
Hamish
MacDonald
-­‐
hamishm@life&mehealthdiary.com
Heather
Moresco
-­‐
heather@heatherjan.com
Jackie
Pan
-­‐
jackie.pan.tw@gmail.com
Sherry
Reynolds
-­‐
sherry@alliance4health.org
Richard
Sachs
-­‐
richard@vdg.net
Mark
Scrimshire
-­‐
mark@healthca.mp
Donna
ScoK
-­‐
donna.scoB@relayhealth.com
Lydia
Sugarman
-­‐
lsugarman@caduces.net

4. vKey Activities
vBranding
vLogo
vWebsite
vSocial
Media
vCollabora&on

5. vWebsite
Pa&ents
2.0
will
be
an
informa&on
hub
that
brings
silos
together
(i.e.
health
info,
communi&es,
tools,
organiza&ons)
into
one
place;
provide
educa&on,
help,
engagement
and
empowerment.
“One-­‐stop-­‐shop”
Informa&on
and
educa&on
Create
community
Related
content
and
blogs
List
of
pa&ent-­‐centric
organiza&ons
Coverage
of
all
related
events
Help
and
assistance
TwiBer
feed
List
of
key
events,
volunteering
opportuni&es
List
available
resources
on
insurance,
providers

7. vSocial
Media
Ac,vi,es
• Facebook,
TwiBer
–
develop
sites
and
hashtags
to
engage
with
broader
popula&on
to
help
them
become
empowered
pa&ents
• Blogging
–
cross-­‐blogging:
to
increase
web
site
traffic
and
aBract
users;
promote
Pa&ents
2.0
• Events
–
tap
into
other
pa&ent
communi&es
• Compe&&ons
and
contests:
fun
ac&vi&es
to
engage
all
• Address
HIT
challenges
-­‐
tools
that
meet
pa&ent-­‐centric
standards
• Pa&ent
stories
-­‐
empower
pa&ents
to
speak/post/tweet
publicly
about
their
experiences
• Con&nue
to
support
global
pa&ent
advocates

8. #PATIENTS20
@Patients20

9. vCall
to
Ac,on
WE
NEED
HELP
WITH
WEBSITE
CONTENT!!
If
interested,
contact
any
work
group
member

10. vTeam Members
Jay
Chen
-­‐
jay.chen@confihealth.com
Ash
Damle
-­‐
ash@medgle.com
Eve
Harris
-­‐
harriseve@hotmail.com
Eve
Harris
-­‐
harriseve@hotmail.com
Karen
Herzog
-­‐
kherzog@sophiasgarden.org
Katerina
Jackson
-­‐
katerina.j@life&mehealthdiary.com
Ahmad
Khanssari
-­‐
Ahmadkhanssari@yahoo.com
Deb
Linton
-­‐
deb@health2con.com
Hamish
MacDonald
-­‐
hamishm@life&mehealthdiary.com
Heather
Moresco
-­‐
heather@heatherjan.com
Jackie
Pan
-­‐
jackie.pan.tw@gmail.com
Sherry
Reynolds
-­‐
sherry@alliance4health.org
Richard
Sachs
-­‐
richard@vdg.net
Mark
Scrimshire
-­‐
mark@healthca.mp
Donna
ScoK
-­‐
donna.scoB@relayhealth.com
Lydia
Sugarman
-­‐
lsugarman@caduces.net