Merchandising and In Store Promotions are integral to retail marketing and this presentation aims too give a brief insight into what are the components that make up merchadising and instore promotions,the ppt has explanations in it in the note and expect anybody who goes through it to have a general understanding of the same.
Branding in-store comes with its own unique set of challenges to overcome. We've asked our in-store experts to list the top tools, principles, and strategies they use for their clients who want to make an in-store impact. Here, briefly, are some of the most inspiring to us. Feel free to use this presentation to consider all of your options when you consider your in-store branding
Merchandising and In Store Promotions are integral to retail marketing and this presentation aims too give a brief insight into what are the components that make up merchadising and instore promotions,the ppt has explanations in it in the note and expect anybody who goes through it to have a general understanding of the same.
Branding in-store comes with its own unique set of challenges to overcome. We've asked our in-store experts to list the top tools, principles, and strategies they use for their clients who want to make an in-store impact. Here, briefly, are some of the most inspiring to us. Feel free to use this presentation to consider all of your options when you consider your in-store branding
Slideshow presentation for Marketing Management in AGSB MBAH program. The presentation discusses the company's unique selling proposition, primary target market, and competitors.
How to Do Cross-Selling: Top Tips and TricksAndriy Popov
Find out how to optimize your cross-selling activities in our presentation containing 15 top tips and tricks of cross-selling. Read full article at http://www.logision.com/knowledge/cross-selling
Part of the #AETCWorkshop series looking at upselling.
Designed and delivered to an international audience of business owners in Tallinn, Estonia.
For all enquires contact Richard.Brooks@k-international.com
Executive Summary:
Pop-up store falls under the category of Guerrilla marketing strategy. This concept is also
called “Flash Retail” came into existence in early 2000’s where brands, retailers and online
stores get a chance to set up temporary stores in high foot fall areas to sell merchandise of
any kind. The main idea behind these stores is to grab attention of the consumers and
generate a buzz about the brand, product or service. These stores have been growing in
popularity since their inception as they offer a cost effective way to test new markets for
companies. Thus allowing companies, brands, to experiment with their marketing strategies.
The first generation of stores took on a makeshift quality, often occupying vacant mall spaces
and abandoned storefronts. A tumbling commercial real estate market, and soaring vacancy
rates, accelerated the trend as accommodating landlords became more willing to negotiate
short-term leases to help cover their mortgages.
Brands that plan, launch and maintain pop-up stores with the right strategies will find that
they are valuable tools for experimentation, branding, advertising, storytelling and demand
generation. The pop-up retail model is such that it can be present in a district for a short
period of time, before it disappears and resurfaces weeks or months later. When it resurfaces,
the store can be completely re-furnished with an entirely new format and set of merchandise,
providing consumers an element of surprise.
Scenario 1: Sales gets all the glory, fights for more budget and says your leads are “no good”. But Marketing has become both the quant-jock of go-to-market, and is now responsible for over two-thirds of the sales cycle and as much IT-spend as the CIO. Cut to scenario 2: You are on the Sales team—the front lines—securing new partners and the revenue that keeps the lights on and drives the company’s value. Your people live and die by quota attainment.
Dating a millennial – the path to purchase modelReading Room
With the rise of digital, companies now start with the technology and try to fit in a communication strategy. What they should be doing is starting with a communication strategy and trying to see which channels make most sense within the user’s path to purchase. Deborah Ko, Behavioural Psychologist, discusses the revised path to purchase model for millennial consumers to show that offline and digital touch points blend seamlessly together.
Slideshow presentation for Marketing Management in AGSB MBAH program. The presentation discusses the company's unique selling proposition, primary target market, and competitors.
How to Do Cross-Selling: Top Tips and TricksAndriy Popov
Find out how to optimize your cross-selling activities in our presentation containing 15 top tips and tricks of cross-selling. Read full article at http://www.logision.com/knowledge/cross-selling
Part of the #AETCWorkshop series looking at upselling.
Designed and delivered to an international audience of business owners in Tallinn, Estonia.
For all enquires contact Richard.Brooks@k-international.com
Executive Summary:
Pop-up store falls under the category of Guerrilla marketing strategy. This concept is also
called “Flash Retail” came into existence in early 2000’s where brands, retailers and online
stores get a chance to set up temporary stores in high foot fall areas to sell merchandise of
any kind. The main idea behind these stores is to grab attention of the consumers and
generate a buzz about the brand, product or service. These stores have been growing in
popularity since their inception as they offer a cost effective way to test new markets for
companies. Thus allowing companies, brands, to experiment with their marketing strategies.
The first generation of stores took on a makeshift quality, often occupying vacant mall spaces
and abandoned storefronts. A tumbling commercial real estate market, and soaring vacancy
rates, accelerated the trend as accommodating landlords became more willing to negotiate
short-term leases to help cover their mortgages.
Brands that plan, launch and maintain pop-up stores with the right strategies will find that
they are valuable tools for experimentation, branding, advertising, storytelling and demand
generation. The pop-up retail model is such that it can be present in a district for a short
period of time, before it disappears and resurfaces weeks or months later. When it resurfaces,
the store can be completely re-furnished with an entirely new format and set of merchandise,
providing consumers an element of surprise.
Scenario 1: Sales gets all the glory, fights for more budget and says your leads are “no good”. But Marketing has become both the quant-jock of go-to-market, and is now responsible for over two-thirds of the sales cycle and as much IT-spend as the CIO. Cut to scenario 2: You are on the Sales team—the front lines—securing new partners and the revenue that keeps the lights on and drives the company’s value. Your people live and die by quota attainment.
Dating a millennial – the path to purchase modelReading Room
With the rise of digital, companies now start with the technology and try to fit in a communication strategy. What they should be doing is starting with a communication strategy and trying to see which channels make most sense within the user’s path to purchase. Deborah Ko, Behavioural Psychologist, discusses the revised path to purchase model for millennial consumers to show that offline and digital touch points blend seamlessly together.
Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integr...Patty Radford Henderson
It’s time to change your marketing model.
Most brands run on advertising-driven, campaign-based, one-way, mass communication efforts focused on affecting brand awareness and positioning. This approach no longer works. You need integration and to be in constant communication with your prospects, members and customers. But how?
Patty will share the essentials to creating and executing a consumer-centric editorial plan with relevant content at the core. She’ll provide guidance on developing an integrated plan that attracts, engages and nurtures through all channels: website, email marketing, search, social, online advertising, mobile. She’ll even throw in offline channels for kicks!
Mapping the Millennial Path to-Purchase - CRC 2016Brandon Shockley
In this presentation to the Market Research Association (CRC 2016) we explained practical methods and strategies for studying the path to purchase. We illustrated each technique with findings from a recent study on the Millennial path to purchase shopping for insurance and financial products.
Sales Training Program.
Covered:
1. Basic Concepts of Sales/ Marketing (7P/ 4A)
2. 50 Tips
3. BCG Matrix/ few other Marketing Concepts
4. Cases studies/ Practical Examples
5. Sales Process
6. B2B/ B2C etc.
Duration: 5 Hours.
The PPT has content which we covered for a university in India. It was Online session where students did role play, case scenarios etc.
Various Sales tips were discussed.
Real cases were discussed to give students a complete idea about sales process.
For customized plan, please connect at partner@edu4sure.com or call/ whatsapp at +91-9555115533
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Leveraging StoryVesting to Find Product-Market FitRocketSource
Product-Market Fit — it’s the yearning of every founder and the mission of every product team. Why? Well, first in terms of securing funding, most investors and enterprise leaders demand that a team knows how to achieve it before they ever invest a dime into a new company or product idea.
https://www.rocketsource.co/blog/product-market-fit/
Importing, Exporting and SourcingWhat’s this chapter aboutMalikPinckney86
Importing, Exporting and Sourcing
What’s this chapter about?
Important aspects of importing, exporting and sourcing
Key influencers for import, export and sourcing decisions
Multinational vs. Global Strategy
Companies engaged in international business activities can approach the market using either a multinational or a global strategy.
Export selling vs. Export marketing
Multinational strategy
A strategy of adapting products and their marketing strategies in each national market to suit local preferences.
Global strategy
A strategy of offering the same products using the same marketing strategy in all national markets.
Benefits and Drawbacks
Multinational strategy
Benefits
Drawbacks
Global strategy
Benefits
Drawbacks
Monitor and respond quickly to changes in buyer preferences
Inability to exploit scale economies
Costs savings from scale economies
Knowledge sharing
Only simple modifications to product features can be implemented
The Exporter “Must Do” List
Gain in depth understanding of the target market.
Conduct marketing research and identify market potential.
Make strategic decisions concerning 4Ps (marketing mix).
Expanding the “Must Do” List
Logistics
Packaging, transportation, etc.
Legal Procedures
Contracts, customs procedures, tariffs, etc.
After-sales service
Product discontinuation, parts availability, product repair, etc.
Sales Promotions
Advertising
Foreign Market Intelligence
Competition
Government Influence on Trade
Governments have long intervened in the trade of goods and services for political, economic and cultural reasons.
Encouraging Exports
Subsidies, tax breaks, export financing, etc.
Discouraging Imports
Tariffs, quotas, embargo, local content requirements, etc.
Encouraging Exports (Example)
Encouraging Exports (Example)
Discouraging Imports
Can you think of examples?
Sourcing
What is sourcing?
What makes it so important?
In class discussion!
Factors that Affect Sourcing
Factory costs and conditions (land, labor, etc.)
Logistics
Infrastructure
Political risk
Exchange rates / currency convertibility
On Wednesday
Licensing, Investment, and Strategic Alliances (Part 1)
Segmenting, Targeting and Positioning
What’s this chapter about?
Important aspects of STP marketing
STP Marketing
Segmenting
Dividing a market based on demographics, lifestyles, behavioral measures etc.
Targeting
Selecting the most appropriate market(s)
Positioning
Target marketing messages using the 4Ps
Market Segmentation
Market segmentation is the division of consumer markets into meaningful and distinct groups.
Why is Market Segmentation important?
Marketers can better define consumer needs.
Decision makers can define objectives and allocate resources accurately.
Competitive advantage.
Segmentation Base …
is a group of characteristics that is used to assign segment members.
Demographics
Psychographics
Needs
Behavioral
Demographic ...
Two Worlds Collide: Bringing the Category Captain Model to E-commerceMichael Stich
As consumers search for additional savings by expanding the kinds of products they buy online, both suppliers and retailers are rushing into E-commerce. This creates opportunities and challenges for both sides as they decide what to sell online, how to sell with distinction, how to work together…and how to measure success.
Bridge Worldwide will outline best practices in E-commerce today, focusing on the principles and strategies that lead to wins—and defining a new type of retailer/supplier collaboration for those
looking to sell directly to the consumer.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
1. Strategic Range Brands Equity Building How to build strong brands? 1 Strong Idea + Target Obsession Measurement ROCI Path to Purchase Targeted Media Path to Future Relationship or Conversion Centre Targeted Promotions Price Point Management Targeted Distribution
2. Strategic Range Brands Equity Building How to build strong brands? 1 Strong Idea + Target Obsession
44. Key Learning - structure & resources allowed vision to survive and be brought to life - shopper insight is intellectual capital that makes them indispensable to retailer Retail Learning Centre is only the "tip" of the iceberg
45. Uzbekistan Communicate & educate along the path to purchase Outside Store Inside Store In-aisle / On-shelf Product Bunting/ Flags (visibility) Drink Nestlé Milk Get healthy! Front Door sign (Open/ Closed) Buy Nestlé Milk here Buy Nestlé Miik Tomorrow “ Drink Nestle Milk and get healthy” Bus Stop On-Street Poster Shipper (secondary packaging) Choose Health Primary Packaging Front & Back Panels Mobile Choose Health Wrangler Buy and be healthy Choose Health / Buy Health Shelf Talker
61. ... it won't always be easy TRY, LEARN, IMPROVE - CONTINUOUSLY
62. Path to Purchase = All Markets will Benefit by Applying a Common Workflow (COE) Common Variables Brands Corporate Range Markets Developed Starter Consumers Users Non-Users Channels Modern Trade Pet Trade Opinion Leaders Footprint for non-exclusive brands Exclusive brands
63. Strategic Range Brands Equity Building How to build strong brands? 1 Strong Idea + Target Obsession Path to Purchase Targeted Media Relationship or Conversion Centre Targeted Promotions Targeted Distribution
64. Strategic Range Brands Equity Building How to build strong brands? 1 Strong Idea + Target Obsession Measurement ROCI Path to Purchase Targeted Media Path to Future Relationship or Conversion Centre Targeted Promotions Price Point Management Targeted Distribution
Editor's Notes
Visibility is a cost, combined with powerful communication it is an investment. We have to connect emotionally with shoppers and trigger purchase ....surprise, stimulate, involve and invite. Ice-Cream strategy is to "own the streets" by painting the world blue. This is a unique strategy for Ice Cream, not relevant for other. Each category strategy must identify key points of contact where shoppers can be influenced, most often this is close to the product, not on the street.. In confectionery is "battle is within arms reach", therefore message is start there and work backwards. ...prioritise first then invest !
Making people stop and buy using powerful POP Communicaiton
Visibility is a cost, combined with powerful communication it is an investment. We have to connect emotionally with shoppers and trigger purchase ....surprise, stimulate, involve and invite. Ice-Cream strategy is to "own the streets" by painting the world blue. This is a unique strategy for Ice Cream, not relevant for other. Each category strategy must identify key points of contact where shoppers can be influenced, most often this is close to the product, not on the street.. In confectionery is "battle is within arms reach", therefore message is start there and work backwards. ...prioritise first then invest !
Cereals are already creating a path by overhead signage and floor decals.
We look for ways to: Interrupt: get them to turn their head in your direction. This is done through using elements in their field of vision that contrast with the surroundings. Connect: the objective is to get an emotional response from your consumer. It’s like meeting a person for the first time. If they show interest in you, chances are that you will be interested in them. Persuade: once they like you, they are ready to listen to what you have to say. This as a more rational exchange. Activate: invite them to take action – purchase.
The bright refrigerated cases catch your attention, particularly the Tropicana case due to the lighted header. This is enough to get the shopper to turn their head toward the chilled beverages.
The lights help provide a bright and colorful appearance that is appealing to shoppers. You start to move toward the case.
Here’s where Tropicana drops the ball and Fantasia wins the shopper’s purchase. Tropicana’s header was the brightest and caught the eye better from far away. But once a shopper gets right up to the display cases, Tropicana misses an opportunity to keep a shopper focused on them. The reason? They’re missing the emotional connection and as the consumer gets in this close, the shelves are closer in to their field of vision. The Fantasia case included shelf strips that appeal to a shopper with powerful language: Energizers. Protein Powerhouses. Body Boosters. You see these as you approach the case, but before you get close enough to really focus on product/packaging itself. So the key point: Simply being seen and being present isn’t enough. You must fight to maintain shopper attention and interest in order to complete the sale.
The Fantasia packaging continues to shine with bright colors and imagery. They continue to make an emotional connection with shoppers while communicating specific differences between individual packages. There is humor and human connection in the product labels reinforced on the shelf tags.
The shelf tags trigger ideas about occasions that the consumer can aspire to. It’s more than just drinking a beverage, it is strong on imagination and product benefit.
Immediate consumption to be brought to front
Visibility is a cost, combined with powerful communication it is an investment. We have to connect emotionally with shoppers and trigger purchase ....surprise, stimulate, involve and invite. Ice-Cream strategy is to "own the streets" by painting the world blue. This is a unique strategy for Ice Cream, not relevant for other. Each category strategy must identify key points of contact where shoppers can be influenced, most often this is close to the product, not on the street.. In confectionery is "battle is within arms reach", therefore message is start there and work backwards. ...prioritise first then invest !
Visibility is a cost, combined with powerful communication it is an investment. We have to connect emotionally with shoppers and trigger purchase ....surprise, stimulate, involve and invite. Ice-Cream strategy is to "own the streets" by painting the world blue. This is a unique strategy for Ice Cream, not relevant for other. Each category strategy must identify key points of contact where shoppers can be influenced, most often this is close to the product, not on the street.. In confectionery is "battle is within arms reach", therefore message is start there and work backwards. ...prioritise first then invest !
Visibility is a cost, combined with powerful communication it is an investment. We have to connect emotionally with shoppers and trigger purchase ....surprise, stimulate, involve and invite. Ice-Cream strategy is to "own the streets" by painting the world blue. This is a unique strategy for Ice Cream, not relevant for other. Each category strategy must identify key points of contact where shoppers can be influenced, most often this is close to the product, not on the street.. In confectionery is "battle is within arms reach", therefore message is start there and work backwards. ...prioritise first then invest !
Visibility is a cost, combined with powerful communication it is an investment. We have to connect emotionally with shoppers and trigger purchase ....surprise, stimulate, involve and invite. Ice-Cream strategy is to "own the streets" by painting the world blue. This is a unique strategy for Ice Cream, not relevant for other. Each category strategy must identify key points of contact where shoppers can be influenced, most often this is close to the product, not on the street.. In confectionery is "battle is within arms reach", therefore message is start there and work backwards. ...prioritise first then invest !
All together
I can't do it, Nestlé isn't going to do it, your boss isn't going to do it, you need to do it" POP better driven by client CEO LOWE Worldwide (P4, Vevey)
