Linked in leweb11 workshop

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Linked in leweb11 workshop

  1. 1. Make it Happen with LinkedInHow to maximize the value of your network tosuccesfully manage your business and careerLaurence Bret (@lbret) – Marketing Director EMEA
  2. 2. #InLeWeb #In #LeWeb11
  3. 3. It is time to rethinkthe way we do our business
  4. 4. Are you sure you’re using the right tools to
  5. 5. Promote your brand and products?
  6. 6. Hire the best talents?
  7. 7. Find the job of your dream?
  8. 8. Maybe should you consider...
  9. 9. The World’s Largest Professional Network
  10. 10. To Make it Happen
  11. 11. 2+33M Members Since IPO 135M+ +63% y/y growth 1 88M Avg Monthly Users in Q3’11 64% y/y growth 1 +12.5M Since IPO 3 7.6B Page Views in Q3’11 51% y/y growth 1 +523M Since IPO 3 1 1 Q3 ’11 end vs. Q3 ‘10 end | 2 As of November 3, 2011 | 3 Q3’11 end vs. Q1’11 end
  12. 12. 8M 3M 2M3M+ 2M2M *Source: Comscore Sept 2011
  13. 13. 3 500 +72%3 300 CAGR3 100 +18% m/m!2 9002 7002 5002 3002 1001 9001 7001 500 Source: Mediametrie Netrating
  14. 14. Average Age 39HHI>€75K+ 21%College Grad+ 70%CXOs, VPs 6.2%Business Elite 15%Managers 32%Figures LinkedIn in Europe
  15. 15. I really enjoy finding I like to pursue a life I influence people’s out how technology of challenge, novelty opinions, actions and works and change behaviours Index=105 Index=109 Index=111 It is important that It is important thatcompanies are viewed my appearance as innovators in their reflects my status chosen field Index=128 Index=106 I get a real sense I like clothes and of success from accessories of owning something luxury brands outside the norm Index=136 Index=119 Source: BE:Europe 2011 based on daily reach
  16. 16. Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & ShareTalent Acquisition & Talent BrandBusiness & Marketing Opportunities
  17. 17. Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & ShareTalent Acquisition & Talent BrandBusiness & Marketing Opportunities
  18. 18. The professional profile of recordExpanding focus on new professionals ConnectExperience / Professional Education details Recommendations Summary: career andprofessional Skills / Education / highlights Groups
  19. 19. The definitive professional search engine 1st
  20. 20. Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & ShareTalent Acquisition & Talent BrandBusiness & Marketing Opportunities
  21. 21. Le moteur de recherche business le plus puissant 1,618 results for: “arbitrage” OR “merger” located in or near “London” in “Financial Services”
  22. 22. Your personal trade magazine: LinkedIn Today180K+ publishers leveraging LinkedIn share buttons ContextCritical mass Data Connections
  23. 23. Your source for professional knowledge: LinkedIn Groups Now over 1M+ professional groups on LinkedIn Start the conversation Participate Engage with Polls InfluenceShare news & discussions
  24. 24. Opening doors with professional connections: Alumni Function LocationCompanies Connect
  25. 25. Statistics and polls
  26. 26. Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & ShareTalent Acquisition & Talent BrandBusiness & Marketing Opportunities
  27. 27. Career PagesManage your employer brand Your open positions Your message dynamically adapts to the viewer Company culture video Your featured recruiters Your top employees Polls to engage your audience 28
  28. 28. Recruitment AdsBe ‘top-of-mind’ among passive talent Warm up passive candidates Your ads stand out on LinkedIn pages Maximize impressions by reaching the right audience 29
  29. 29. Job SlotJob Seeker Experience Apply Now button can link to your ATS Posts feel personal Candidates see who they know at your company Job is indexed for search engines and can be published to Twitter Members forward your jobs in 2 clicks 30
  30. 30. LinkedIn RecruiterEnhanced Candidate Search Save profiles to team or individual project folders Access names and full profiles beyond your 3-degree network Quickly zero-in on the right candidates with search filters 31
  31. 31. Transforming recruiting (again): Talent PipelineEvolving LinkedIn Recruiter from product to platform Rob Le David Chang Vanessa Johnson Talent Pipeline Multiple lead sources Easily organized
  32. 32. Replacing the résumé: Apply with LinkedIn
  33. 33. Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & ShareTalent Acquisition & Talent BrandBusiness & Marketing Opportunities
  34. 34. LinkedIn Marketing SolutionsTargeting one of the most influential and affluent audiences on the webSelf-Service Platform Display / Social Ads Need a Financial Advisor? Professional planning and tax preparation for 2012 www.mackenziedrake.com From: Makenzie DrakeLinkedIn Company Pages Custom groups / Sponsorship
  35. 35. Providing marketers 1:1 relationships with their followers 536,866 followers
  36. 36. Working everywhere our members work: Mobile 1At 400% y/y growth, Mobile is LinkedIn’s fastest growing service
  37. 37. Thank YouLaurence Bret SternMarketing Director, EMEA chez LinkedinParis Area, France | Internet500+ connections – 5 recommendationsPublic profile: http://fr.linkedin.com/in/laurencebretEmail: lbret@linkedin.comTwitter: lbret

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