Partnership management is essential for technology transfer organizations to have successful relationships with industrial partners. Conducting satisfaction surveys of partners can help identify areas for improvement and maintain high quality services. The surveys should include indicators to measure over time and compare perceptions of both partners and staff. Assessing the real impact of transferred research results can take over 5 years and is difficult, but it helps evaluate the organization's contributions. Both satisfaction surveys and impact assessments require managing change carefully within the organization to improve partnership management over the long term.