Web, cloud, and other software companies are in the enviable position of having low marginal cost of goods. Despite this highly leveraged model, most software companies think fairly narrowly about their partner strategy, focusing on resellers and strategic alliances. Progressive software companies take a platform approach including a broader view of the partner ecosystem.
The Partner Strategy Framework E-Book walks through a detailed framework for software companies to maximize the value of upstream partners (platform vendors), managed partner alliances, breadth (program-managed) partners, and the developer ecosystem. The purpose is to grow 1) partner loyalty, 2) revenue, and 3) brand goodwill.
http://www.competegy.com
Zinnov launches a first-of-its-kind ‘Partner Enablement Framework’ to help te...Zinnov
Zinnov, a leading market expansion and globalization advisory firm, today announced the release of a first-of-its-kind ‘Partner Enablement Framework’ to help technology companies unlock their channel partner potential. Highlighting the current landscape and opportunities that are present in the ecosystem, the released study also revealed that India currently hosts over 11,000 IT channel partners, excluding PC resellers and box pushers. While 65% of these partners focus on IT services/ managed services, 44% of the partners claim to have solution centric capabilities, while 37% of the current partner base is termed as resellers/ value added resellers.
Keys To Building A Winning Partner Enablement Strategyhawkeye Channel
Tasked with the constant need to identify, prioritize, target, invest, and measure the performance of your partners? Transform your channel by effectively enabling your partners. Explore key strategies in this insightful presentation.
The Strategic Role of the Partner Development ManagerAmazon Consulting
As the solution provider's business model has evolved, it has required the role of the central partner-facing resource, namely the Channel Sales Manager, to change dramatically to accommodate and support the new partner models. But what is the channel manager profile that has the talent and acumen to handle this demand?
Digital Marketing All Module Sunil Kumar.pptxDr. Sunil Kumar
Slide 1: Introduction
Welcome to the Digital Marketing Presentation
Overview of the power and potential of digital marketing
Slide 2: What is Digital Marketing?
Definition of digital marketing
Importance of digital marketing in today's business landscape
Slide 3: Key Components of Digital Marketing
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Social Media Marketing
Email Marketing
Content Marketing
Influencer Marketing
Slide 4: Benefits of Digital Marketing
Increased brand visibility and recognition
Enhanced targeting and personalization
Improved customer engagement and interaction
Higher conversion rates and ROI
Real-time tracking and analytics
Slide 5: Digital Marketing Channels
Website and Landing Pages
Search Engines (Google, Bing, etc.)
Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
Email Platforms (Mailchimp, Constant Contact, etc.)
Online Advertising Networks (Google Ads, Facebook Ads, etc.)
Slide 6: Developing a Digital Marketing Strategy
Identifying business objectives and goals
Understanding target audience and buyer personas
Selecting the right digital marketing channels
Creating compelling content and messaging
Implementing effective tracking and measurement
Slide 7: Digital Marketing Tools and Technologies
Analytics platforms (Google Analytics, Adobe Analytics)
Customer Relationship Management (CRM) software
Marketing Automation tools (HubSpot, Marketo, etc.)
Social media management and scheduling tools
Content management systems (CMS)
Slide 8: Best Practices for Digital Marketing Success
Consistent branding and messaging
Mobile optimization and responsive design
A/B testing and optimization
Data-driven decision making
Continuous learning and staying updated with industry trends
Partner Program for Tech Startups - and not onlyJustyna Bak
The vast majority of the world’s most successful Tech companies have a thriving ecosystem of partners, ranging from systems integrators, consultancies, independent software vendors, developer communities to value added resellers and distributors.
“Partner Program Template” helps you prepare a compelling partnership pitch:
- Demonstrate understanding of your partner business and position your company as a valuable asset
- Scope out collaboration areas with concrete milestones
- Define success metrics and strategies to achieve them
Zinnov launches a first-of-its-kind ‘Partner Enablement Framework’ to help te...Zinnov
Zinnov, a leading market expansion and globalization advisory firm, today announced the release of a first-of-its-kind ‘Partner Enablement Framework’ to help technology companies unlock their channel partner potential. Highlighting the current landscape and opportunities that are present in the ecosystem, the released study also revealed that India currently hosts over 11,000 IT channel partners, excluding PC resellers and box pushers. While 65% of these partners focus on IT services/ managed services, 44% of the partners claim to have solution centric capabilities, while 37% of the current partner base is termed as resellers/ value added resellers.
Keys To Building A Winning Partner Enablement Strategyhawkeye Channel
Tasked with the constant need to identify, prioritize, target, invest, and measure the performance of your partners? Transform your channel by effectively enabling your partners. Explore key strategies in this insightful presentation.
The Strategic Role of the Partner Development ManagerAmazon Consulting
As the solution provider's business model has evolved, it has required the role of the central partner-facing resource, namely the Channel Sales Manager, to change dramatically to accommodate and support the new partner models. But what is the channel manager profile that has the talent and acumen to handle this demand?
Digital Marketing All Module Sunil Kumar.pptxDr. Sunil Kumar
Slide 1: Introduction
Welcome to the Digital Marketing Presentation
Overview of the power and potential of digital marketing
Slide 2: What is Digital Marketing?
Definition of digital marketing
Importance of digital marketing in today's business landscape
Slide 3: Key Components of Digital Marketing
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Social Media Marketing
Email Marketing
Content Marketing
Influencer Marketing
Slide 4: Benefits of Digital Marketing
Increased brand visibility and recognition
Enhanced targeting and personalization
Improved customer engagement and interaction
Higher conversion rates and ROI
Real-time tracking and analytics
Slide 5: Digital Marketing Channels
Website and Landing Pages
Search Engines (Google, Bing, etc.)
Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
Email Platforms (Mailchimp, Constant Contact, etc.)
Online Advertising Networks (Google Ads, Facebook Ads, etc.)
Slide 6: Developing a Digital Marketing Strategy
Identifying business objectives and goals
Understanding target audience and buyer personas
Selecting the right digital marketing channels
Creating compelling content and messaging
Implementing effective tracking and measurement
Slide 7: Digital Marketing Tools and Technologies
Analytics platforms (Google Analytics, Adobe Analytics)
Customer Relationship Management (CRM) software
Marketing Automation tools (HubSpot, Marketo, etc.)
Social media management and scheduling tools
Content management systems (CMS)
Slide 8: Best Practices for Digital Marketing Success
Consistent branding and messaging
Mobile optimization and responsive design
A/B testing and optimization
Data-driven decision making
Continuous learning and staying updated with industry trends
Partner Program for Tech Startups - and not onlyJustyna Bak
The vast majority of the world’s most successful Tech companies have a thriving ecosystem of partners, ranging from systems integrators, consultancies, independent software vendors, developer communities to value added resellers and distributors.
“Partner Program Template” helps you prepare a compelling partnership pitch:
- Demonstrate understanding of your partner business and position your company as a valuable asset
- Scope out collaboration areas with concrete milestones
- Define success metrics and strategies to achieve them
Managed Services Balanced Scorecard Presentation By Sourcing GurusSystems Plus Solutions
The March 18, 2010 Webinar program featured a presentation on “Use of Balanced Scorecards and Dashboard to impact Financial Performance of Outsourcing Relationships” by Sourcing Gurus. The Webinar was hosted by International Association of Outsourcing Professionals (IAOP), a powerful association of world’s leading outsourcing customers, providers & advisors.
Speakers:
Mike Wind, Director, IT with Collective Brands Inc.
Kapil Sanghi and Ratish Pandya, Principal Consultants with Sourcing Gurus
Gap Analysis Methods And Models Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Making a good gap analysis presentation can be a challenge on its own. To help you out here we are showcasing our complete ready-made 57 slides Gap Analysis Methods And Models Powerpoint Presentation Slides. This Gap Analysis model presentation deck sample is well suited for all businesses as it acts as a potential tool to figure out the methods required for improvement. Best part is that all our slides are fully editable and can be edited as per your need. This deck will help you showcase slides like gap analysis overview, gap analysis procedure, gap analysis graph, current state analysis, financial comparison, revenue versus target, fit gap analysis, growth share matrix, servqual model and many more. Furthermore, a visual communication made with help of our presentation deck helps to put your point across easily and for quick solution of a problem. Additionally, to cover all the necessary aspects here we have included template designs like meet our team, mission and vision, about us, main goals, sales comparison, quotes, dashboard, location, post it notes, timeline, hierarchy and various charts. In short, you can add value to your business processes by thoroughly discussing a business gap analysis with help of our readymade PPT sample presentation deck. So, hurry download Gap Analysis Methods And Models Powerpoint Presentation Slides sample file and get started immediately. Display a cosmopolitan approach with our Gap Analysis Methods And Models Powerpoint Presentation Slides. Cater for the demands of diverse communities. https://bit.ly/2Z5A3YC
Apigee's Ed Anuff and Bala Kasiviswanathan will discuss how these forces inform and drive the Apigee product roadmap. Join Ed and Bala for a preview of how Apigee will deliver on its product goals, including a common stack that enables us to address our customers' multi-cloud opportunity. Learn how we'll help companies transition to the PaaS/cloud-native future, how we'll leverage Google's OSS presence, and how we will continue to emphasize the needs of developers.
Over the past couple of decades, two major channel management automation platforms have attracted widespread attention: partner relationship management (PRM) automation and partner marketing management (PMM) automation. However, the most important area in channel automation—an area that has been neglected and remains a major opportunity—is partner sales enablement or partner sales management.
Global Communications Partner-Program (overview 2014)David Dominguez
Partner Program Overview
Earn commissions without a minimum commitment.
Over 150 solution providers Global presence servicing 107 countries
4,528 Data Centers
End to End capabilities
Customer Centric Solutions
30% average cost savings
Single point of contact
DataCenter/Cloud/Hardware/Wireless
Process optimization and automation for SAP S/4HANA with SAP’s Business Techn...SAP Technology
As you move to SAP S/4HANA, take this opportunity to optimize and automate your business processes to become an intelligent enterprise. With SAP’s business technology platform, you can understand your processes, integrate SAP and non-SAP apps with S/4HANA and help your knowledge works focus on higher-value tasks by automating repetitive manual tasks.
Every part of a business needs technology to deliver new products and services, to make use of data, or to provide better experiences for customers, partners, and employees. In order to deliver this, IT can no longer function as the sole technology to the business; it must transform into an adaptive, responsive and nimble organization that can keep up with the pace of the digital era.
This presentation will show you how to create that transformation, suggest roles and functions for the modern IT organization, and provide a real-world case study of one major company that made the shift.
Our Customer Engagement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.
8 steps for excellent B2B CX (customer experience)B2B Marketing
Customer Experience is an increasingly hot topic right now (but like most things) it is far more complex in B2B than it is in B2C, given the length and complexity of the buying process. So what does great CX look like? And how do you set about achieving it? These were questions that we sought to answer as part of our CXcellence report, the findings of which we then unveiled at our November conference.
Management Consulting Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte & BCG Consultants, after 2,000+ hours of work. It is considered the world's best & most comprehensive Management Consulting Toolkit. It includes all the Frameworks, Tools & Document Templates required to improve the Management Consulting Capability of your organization & excel as a Management Consultant. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit at www.slidebooks.com
Our Lead Generation Plan Playbook is a consulting methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive lead generation plan.
Apigee and Amazon Web Services join together in this webcast to discuss using Apigee's API management for AWS-powered backends. API management makes it easy to expose and consume APIs from services built on AWS. Whether your backend runs on EC2, DynamoDB, or AWS Lambda, we'll show you the best way to build AWeSome APIs.
Consistent b-to-b account growth is often hindered by organizations creating barriers to cross-selling and up-selling. This white paper outlines the 3 critical components of Strategic Account Management (S.A.M.) Plans that high performing b-to-b organizations use to eliminate those barriers and excel at organic account growth.
John Hankinson, Executive Director, Gulf Coast Ecosystem Restoration Task Force, spoke at the Joint Public Advisory Committee's Resilient Communities in North America workshop in New Orleans on July 9, 2012. More info at http://www.cec.org/Council2012
Managed Services Balanced Scorecard Presentation By Sourcing GurusSystems Plus Solutions
The March 18, 2010 Webinar program featured a presentation on “Use of Balanced Scorecards and Dashboard to impact Financial Performance of Outsourcing Relationships” by Sourcing Gurus. The Webinar was hosted by International Association of Outsourcing Professionals (IAOP), a powerful association of world’s leading outsourcing customers, providers & advisors.
Speakers:
Mike Wind, Director, IT with Collective Brands Inc.
Kapil Sanghi and Ratish Pandya, Principal Consultants with Sourcing Gurus
Gap Analysis Methods And Models Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Making a good gap analysis presentation can be a challenge on its own. To help you out here we are showcasing our complete ready-made 57 slides Gap Analysis Methods And Models Powerpoint Presentation Slides. This Gap Analysis model presentation deck sample is well suited for all businesses as it acts as a potential tool to figure out the methods required for improvement. Best part is that all our slides are fully editable and can be edited as per your need. This deck will help you showcase slides like gap analysis overview, gap analysis procedure, gap analysis graph, current state analysis, financial comparison, revenue versus target, fit gap analysis, growth share matrix, servqual model and many more. Furthermore, a visual communication made with help of our presentation deck helps to put your point across easily and for quick solution of a problem. Additionally, to cover all the necessary aspects here we have included template designs like meet our team, mission and vision, about us, main goals, sales comparison, quotes, dashboard, location, post it notes, timeline, hierarchy and various charts. In short, you can add value to your business processes by thoroughly discussing a business gap analysis with help of our readymade PPT sample presentation deck. So, hurry download Gap Analysis Methods And Models Powerpoint Presentation Slides sample file and get started immediately. Display a cosmopolitan approach with our Gap Analysis Methods And Models Powerpoint Presentation Slides. Cater for the demands of diverse communities. https://bit.ly/2Z5A3YC
Apigee's Ed Anuff and Bala Kasiviswanathan will discuss how these forces inform and drive the Apigee product roadmap. Join Ed and Bala for a preview of how Apigee will deliver on its product goals, including a common stack that enables us to address our customers' multi-cloud opportunity. Learn how we'll help companies transition to the PaaS/cloud-native future, how we'll leverage Google's OSS presence, and how we will continue to emphasize the needs of developers.
Over the past couple of decades, two major channel management automation platforms have attracted widespread attention: partner relationship management (PRM) automation and partner marketing management (PMM) automation. However, the most important area in channel automation—an area that has been neglected and remains a major opportunity—is partner sales enablement or partner sales management.
Global Communications Partner-Program (overview 2014)David Dominguez
Partner Program Overview
Earn commissions without a minimum commitment.
Over 150 solution providers Global presence servicing 107 countries
4,528 Data Centers
End to End capabilities
Customer Centric Solutions
30% average cost savings
Single point of contact
DataCenter/Cloud/Hardware/Wireless
Process optimization and automation for SAP S/4HANA with SAP’s Business Techn...SAP Technology
As you move to SAP S/4HANA, take this opportunity to optimize and automate your business processes to become an intelligent enterprise. With SAP’s business technology platform, you can understand your processes, integrate SAP and non-SAP apps with S/4HANA and help your knowledge works focus on higher-value tasks by automating repetitive manual tasks.
Every part of a business needs technology to deliver new products and services, to make use of data, or to provide better experiences for customers, partners, and employees. In order to deliver this, IT can no longer function as the sole technology to the business; it must transform into an adaptive, responsive and nimble organization that can keep up with the pace of the digital era.
This presentation will show you how to create that transformation, suggest roles and functions for the modern IT organization, and provide a real-world case study of one major company that made the shift.
Our Customer Engagement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.
8 steps for excellent B2B CX (customer experience)B2B Marketing
Customer Experience is an increasingly hot topic right now (but like most things) it is far more complex in B2B than it is in B2C, given the length and complexity of the buying process. So what does great CX look like? And how do you set about achieving it? These were questions that we sought to answer as part of our CXcellence report, the findings of which we then unveiled at our November conference.
Management Consulting Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte & BCG Consultants, after 2,000+ hours of work. It is considered the world's best & most comprehensive Management Consulting Toolkit. It includes all the Frameworks, Tools & Document Templates required to improve the Management Consulting Capability of your organization & excel as a Management Consultant. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit at www.slidebooks.com
Our Lead Generation Plan Playbook is a consulting methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive lead generation plan.
Apigee and Amazon Web Services join together in this webcast to discuss using Apigee's API management for AWS-powered backends. API management makes it easy to expose and consume APIs from services built on AWS. Whether your backend runs on EC2, DynamoDB, or AWS Lambda, we'll show you the best way to build AWeSome APIs.
Consistent b-to-b account growth is often hindered by organizations creating barriers to cross-selling and up-selling. This white paper outlines the 3 critical components of Strategic Account Management (S.A.M.) Plans that high performing b-to-b organizations use to eliminate those barriers and excel at organic account growth.
John Hankinson, Executive Director, Gulf Coast Ecosystem Restoration Task Force, spoke at the Joint Public Advisory Committee's Resilient Communities in North America workshop in New Orleans on July 9, 2012. More info at http://www.cec.org/Council2012
Cut CAC, Raise Retention, and Supercharge Sales with Channel PartnersAllbound, Inc.
With more than 70% of all products worldwide sold through indirect sales channels, it's only a matter of time before most businesses turn to partners & resellers to help them grow faster.
Today, some of the world's fastest-growing SaaS companies have achieved success by focusing on a partner strategy early.
In this webinar, you'll learn how companies of all shapes and sizes can build cost-effective, content-driven channel programs to turbocharge their growth.
Report released Sept 16 providing overview of this vibrant sector.
Prepared by Technology Investment Network (TIN) on behalf of the New Zealand Ministry of Business, Innovation and Employment (MBIE)
Modelling an Enterprise Ecosystem for Digital Strategy - Craig Duncan, UNISDR...Milan Guenther (eda.c)
UNISDR is the United Nation’s Office for Disaster Risk Reduction. Being a focal point within the UN system, the its mandate is to coordinate worldwide efforts in disaster preparedness and resilience. In this presentation, Craig (UNISDR) and Milan (eda.c) demonstrate how eda.c helped the agency achieving this mission by formulating a strategic enterprise design challenge, in order to maximise the organization’s positive impact on a complex environment of stakeholder activities and concerns. Using high-level design research and enterprise mapping, the design initiative directly informed strategic considerations. The resulting insights, service models and rendering prototypes helped all parties involved to formulate a sound digital strategy, which is currently being implemented across UNISDR’s activities, transforming its landscape of digital properties.
Fintech overview for HEIG-VD lecture, December 2016Jérôme Vasamillet
Hello, I'd like to share a presentation I prepared for a lecture at the HEIG-VD engineering and management school in Switzerland, focusing on Fintech with a Global and Swiss overview. Being a long lecture in front of students in International Innovation Management, it looks at Fintech under various angles, and also presents the Startup Weekend Fintech Geneva which I co-organize, as a pre-Fintech startup experience. Hope you enjoy the pack! Jérôme.
Leverages one of the most difficult to understand and interpret in financial management.. Here's a short explanation with calculation of financial and operating leverages..
Thinking about incorporating digital trends like AR/VR, IoT, and cognitive analytics into your business? What should you think about? How can you derive enterprise value from these trends? Join Bill Briggs, the CTO of Deloitte Consulting, LLP, and Ross Mason, the founder and VP of Product Strategy at MuleSoft, who will talk about how organizations are using these trends and what you need to know to get started.
My First 90 Days - Strategies for SuccessSuresh Kodoor
Your First 90 days in a new organization are critical in laying a strong foundation for sustained long-term success. Plan to follow a defined framework to make your transition to the new Company a success for everyone involved!
Fintech is gaining popularity recently, a great number of Fintech startups are emerging nowadays. Fintech has huge potential in Indonesia as it provides solutions which are not offered by conventional banking institutions. New model of payment and investment option become more familiar through online financial service. Fintech in Indonesia does not spared from government regulation, to make sure financial products that startup's offered are not harmful toward society, OJK as the policy holder will soon pass a law to regulate the growing fintech startup in Indonesia. All information about fintech startup, available sectors, and forecast growth will be available in this report.
Ideas have been the driving force of humanity. From a simple circular wheel carved from rock back in the stone ages to the first airplanes and telephones, innovative ideas have sparked off revolutionary changes in society. Now in this competitive world, ideas have become more important to us than actions. Companies have begun asking designers to generate solutions that meet the needs and desires of the consumer.
As such, there was a need to streamline and increase the efficiency of producing and sharing ideas within teams. This gave birth to several idea generation techniques, which allowed everyone to play a part in the creative process, a role allotted strictly to designers and engineers for the last few years.
Idea generation techniques meant anyone could participate in creating new ideas. It allowed people to share and build up on existing solutions, to foresee future problems, and essentially, to think big in terms of design. It brought different specializations together to create a more diverse think-tank that can tackle problems from several perspectives.
This report is divided into three parts.
First, we shall look into several idea generation techniques, both popular ones and the uncommon ones, question their uses and value by providing examples of products developed using the specific techniques.
Second, we discuss whether idea generation methods and techniques are important in coming up with new ideas? Are they the driving factor in generating ideas?
Lastly, we conclude with our personal view on idea generation techniques, along with stating which methods, if any, would we prefer to use.
Towards the end we aim to achieve a better understand of the creative thinking process as a whole and how to effectively solve all issues, design or otherwise.
Welcome to the API Economy: Developing Your API StrategyMuleSoft
View the recording of this webinar: http://www.mulesoft.com/webinars/esb/welcome-api-economy
Learn more about our Anypoint Platform for APIs: https://www.mulesoft.com/platform/api
Gartner predicts 75% of Fortune 500 enterprises will open an API by 2014. In this new API economy, those without an API strategy will be left behind. What does this mean for you and your business? Join Ross Mason, MuleSoft Founder, for a discussion on key API trends and what you can do in this New Enterprise era to unlock competitive advantage for your organization.
Questions discussed:
What has changed with APIs?
What is the API economy and how did we get here?
How are APIs transforming enterprises?
What are key API trends my organization should be planning for?
How can APIs make my business more competitive?
Transitions are a critical time for leaders at all levels. Missteps made during the crucial first three months in a new role can jeopardize your success.
In this updated and expanded version of the international bestseller, Michael D. Watkins offers proven strategies for conquering the challenges of taking on a new role — no matter where you are in your career. Watkins, a noted expert on leadership transitions, also addresses today’s increasingly demanding professional landscape, where managers face more frequent changes and steeper expectations when they start their new jobs.
Whether you’re starting a new job, being promoted from within, or embarking on an overseas assignment, this is the guide you’ll need to succeed in your first 90 days — and beyond.
Gone are the days when partners fought to establish their credentials with a large vendor. Today, it’s the vendors themselves who are under increasing pressure to ‘wow’ partners whom themselves can have multiple relationships with multiple tech companies. The good news is that we have a few ‘wow’ tricks up our sleeves, and can point to a proud track record of activating and empowering partners.
So what’s your ‘next best move’? Well, by downloading our eBook on you’ll find some useful insights, hints, and tips to get you started..
All you need to know about channel management processCRMJetty
Channel management process is a complex process that involves a lot of challenges and issues. Learn about those challenges and how you can overcome them in the post.
Through Emergence Capital Partners' work in funding some of the most successful companies in the world, including Yammer, Box, Salesforce.com and SuccessFactors, ECP has gained a unique perspective on what works—and what doesn’t—in creating a successful business development program to grow a company. Based on this experience and the in-depth knowledge of our team of experts, this paper tackles some of the most frequently asked questions in the business development arena aimed at providing insights for SaaS startups in the B2B space.
Preparing your sales teams with the product and market knowledge they will need to be successful is critical. An Original Equipment Manufacturer (OEM) partnerships is a solution - built on three pillars: operations, marketing and sales. The Research Brief by SiriusDecisions breaks down the sales component into four focus areas, explain why they are critical and who is responsible for their oversight, and share best practices for each.
Partner relationship management is increasingly important in building, enabling, and collaborating with growing partner ecosystems. This article explains the benefits of Partner Relationship Management Solutions, how they work, and the six main takeaways.
The Agile Strategy Planner is a brand new tool that enables you to create a dynamic strategy.
It acts as a bridge between strategic intent—that is, your vision, strategic priorities and core objectives—and detailed implementation. It allows you to take your intentions and to rapidly prototype what these might look like in reality. As you visualise how one objective impacts another, you'll quickly be able to see whether your strategy is realistic and if you need to scale back your plans or can in fact afford to be even more ambitious.
The Agile Strategy Planner works for all kinds of organisations—from software to services, corporates to charities, and everything in-between.
As a tool, it is agile, flexible, collaborative, transparent, easy to use and visual. Using it creates focus, clarifies direction, aids leadership, improves communication, increases engagement and ensures action.
Free downloads for both the 3-year and 5-year planner are included in the presentation, so why not get started today?
When you’re in charge of sales for a large enterprise, chances are that your sales teams are dispersed.
They’re managing a diverse portfolio of products and services. And they’re trying their hardest to stay ahead of an increasing field of competition.
It’s never easy—but according to Forrester Research the right sales application can make a world of difference.
Get insights into the potential cost savings and benefits of SAP Cloud for Sales, today’s modern sales application.
Learn how you can achieve:
· 12% productivity improvement across sales
· 20% improved forecasting effectiveness
· 10% reduction in sales cycle times
Plus, give your sales team unparalleled advantage of engaging with the right customers at the right time, everytime - easily and faster than ever before.
Engage customers like never before: http://sqz.co/Kx9p8DX
Why a content marketing software request for proposal (RFP)?
Against a backdrop of hundreds of content marketing vendors, with new ones emerging all the time, brands are challenged to articulate their content marketing needs. This makes creating an RFP and asking the right questions both of internal stakeholders as well as vendors incredibly difficult from the start.
In this 45-minute webinar, analyst Rebecca Lieb shares best practices for your content marketing software selection process, including her research on the content marketing software landscape.
Watch the webinar on-demand at: http://www.slideshare.net/Altimeter/webinar-content-marketing-software-rfp-by-altimeter-group
Download Altimeter's Content Marketing Software RFP template at: www.altimetergroup.com/content-marketing-software-rfp.
Profit Prowess: Unleashing Success in Affiliate Marketingwisnupitara
This article delves into the intricacies of affiliate marketing, providing aspiring affiliates with a roadmap to navigate the competitive landscape successfully. Understanding the essentials, such as selecting the right niche, choosing lucrative programs, and crafting an effective strategy, forms the cornerstone of our exploration. As we progress, we'll uncover the secrets of maximizing conversion rates, employing diverse promotion techniques, and harnessing analytics to refine your approach.
Join us on this journey as we unravel the strategies, tactics, and insights that will empower you to not just survive but thrive in the ever-evolving realm of affiliate marketing.
Get ready to unleash your profit prowess and take your affiliate success to new heights!
Our guide will equip you with strategies to navigate common pitfalls and adapt to industry changes, ensuring resilience in the face of setbacks. As you progress through the article, discover how to scale your affiliate business by diversifying income streams, delegating tasks, and staying attuned to the latest industry developments.
This comprehensive resource is not just a roadmap to success; it's a blueprint for creating a sustainable, thriving affiliate marketing venture. So, let's dive in and unlock the full potential of your affiliate journey – where profit prowess meets enduring success!
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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Partner Strategy Framework E-Book
1. Partner Strategy Framework
Web, cloud, and other software companies are in the enviable position of having low marginal cost of goods. Despite this
highly leveraged model, most software companies think fairly narrowly about their partner strategy, focusing on resellers
and strategic alliances. Progressive software companies take a platform approach including a broader view of the partner
ecosystem.
Partner channels don’t optimize themselves. It takes thoughtful planning and focused execution to design and manage a
full partner ecosystem. This e-book walks through a detailed framework for software companies to maximize the value of
upstream partners (platform vendors), managed partner alliances, breadth (program-managed) partners, and the
developer ecosystem. The purpose is to grow 1) partner loyalty, 2) revenue, and 3) brand goodwill.
The Partner Strategy Framework model referenced throughout this e-book describes the maturity model for nurturing
relationships and sales across development (software) partners. The verbs at each point of intersection in the model
encapsulate the key action to focus on. In addition, a treatment of services (SI) and reseller (VAR) partners is provided, as
well as summary guidance for partner leadership.
This e-book was derived from the ISV Strategy Blog (www.competegy.com/isv-strategy-blog) and has been edited
substantially based on subsequent feedback and review
Competegy helps web, cloud, and software companies maximize their partner channels through
improved programs and relationships. This includes developing effective teams and programs for
managed partners, breadth partners, upstream vendors, and the developer community.
Competegy, LLC www.competegy.com 1
2. Table of Contents
Partner Strategy Framework Model ....................................................................................................................... 3
The 4 Stages of Partner Development ................................................................................................................ 4
Strategic Alliances ................................................................................................................................................... 5
Strategic Alliances - Reach ....................................................................................Error! Bookmark not defined.
Strategic Alliances - Enable ...................................................................................Error! Bookmark not defined.
Strategic Alliances - Activate .................................................................................Error! Bookmark not defined.
Strategic Alliances - Sell.........................................................................................Error! Bookmark not defined.
Breadth Programs .....................................................................................................Error! Bookmark not defined.
Breadth Programs – Reach ....................................................................................Error! Bookmark not defined.
Breadth Programs - Enable ...................................................................................Error! Bookmark not defined.
Breadth Programs - Activate .................................................................................Error! Bookmark not defined.
Breadth Programs - Sell.........................................................................................Error! Bookmark not defined.
Developer Ecosystem ................................................................................................Error! Bookmark not defined.
Developer Ecosystem - Reach ...............................................................................Error! Bookmark not defined.
Developer Ecosystem – Enable .............................................................................Error! Bookmark not defined.
Developer Ecosystem – Activate ...........................................................................Error! Bookmark not defined.
Developer Ecosystem – Sell ..................................................................................Error! Bookmark not defined.
Vendor Management ................................................................................................Error! Bookmark not defined.
Vendor Management – Reach ..............................................................................Error! Bookmark not defined.
Vendor Management – Enable .............................................................................Error! Bookmark not defined.
Vendor Management – Activate ...........................................................................Error! Bookmark not defined.
Vendor Management – Sell...................................................................................Error! Bookmark not defined.
Managing Other Types of Partners ...........................................................................Error! Bookmark not defined.
Systems Integrator Strategic Alliances ..................................................................Error! Bookmark not defined.
Systems Integrator Breadth Programs ..................................................................Error! Bookmark not defined.
Optimizing Reseller Channels................................................................................Error! Bookmark not defined.
Leadership .................................................................................................................Error! Bookmark not defined.
Business Management ..........................................................................................Error! Bookmark not defined.
Partner Planning....................................................................................................Error! Bookmark not defined.
People Management .............................................................................................Error! Bookmark not defined.
Conclusion .................................................................................................................Error! Bookmark not defined.
Competegy, LLC www.competegy.com 2
3. Partner Strategy Framework Model
The following Partner Strategy Framework Model expresses the key actions to take in developing relationships across
managed partners (upstream and downstream) and the broader community of breadth partners and individual
developers.
Stages
Initiatives
Partner Strategy Framework Competegy.com
The 4 overall partner initiative areas are:
1. Strategic Alliances: managing your closest, most valuable partners. These are the partners that would directly impact
your business if they were to switch their go to market strategy away from your product to a direct competitor.
2. Breadth Programs: you can’t justify depth resources (technical and business development staff) for the breadth
community so you need to devise an efficient, scalable set of programs that communicates and nurtures their
engagement.
3. Developer Ecosystem: connecting with developers and/or IT professionals helps grow advocates in the breadth and
depth partners you’re looking to sustain and recruit.
4. Vendor Management: most software companies have platform providers for development tools, databases,
operating systems, cloud platforms, and other software dependencies for their products. Knowing how to align with
those vendors’ (or open source community) interests to maximize your marketing and go-to-market support will be
valuable (particularly if you align with their marketing priorities and rhythm).
A comprehensive partner strategy could include all 4 initiative areas, depending on the scope and extensibility of your
product. Most software products have web-accessible APIs which opens up the possibility of taking more of a platform
(and therefore leveraged) approach to their partner ecosystem.
Competegy, LLC www.competegy.com 3
4. The 4 Stages of Partner Development
Let’s consider the 4 Stages of Partner Development: Reach, Enable, Activate, and Sell. The following graphic outlines
activities that should be pursued and resulting outcomes for each partner development stage.
4 Stages of Partner Development Competegy.com
Activities will be executed differently across depth and breadth partner audiences, but the general approach and
outcomes will be the similar. Let’s consider the “Reach” objective in context of the 4 Partner Initiative Areas:
Strategic Alliance partners should be assigned technical and business development advisors (e.g., technical advocates and
business development managers) who keep them apprised of new product developments and provide business coaching.
These trusted advisor relationships are important – alliance partners have greater market impact and are likely to adopt
technology slower than smaller, more nimble partners.
Recruiting alliance partners from competing platforms requires different team skills (oriented toward deal making rather
than account management) as well as joint development or marketing incentives. Recruit partners won’t have proper
motivation if there isn’t customer demand. If your sales teams can identify customers who desire to see the partnership
happen, that will provide context on which to recruit an otherwise reluctant partner. Regional technology or demo
facilities can be a powerful tool to facilitate this joint partner + customer context.
Breadth partner communications comes in a more automated form (newsletters, blogs, video recordings, etc.). This might
be triggered from partner program membership or via partner marketing campaigns. The goal is to grow these partners
into deeper levels of partnership commitment. Your breadth communications systems should also benefit managed
partners, but they’ll also expect personalized support for their particular business. Relevance is the primary objective in
breadth partner communications – think in terms of “talk with”, not “talk to”.
Your developer ecosystem (which may be IT professionals if you’re product lends itself more to configuration than
technology partners) need to be reached in a way that they feel connected to the company. Your message needs to be
delivered in context of their environment such that they see you as a peer in their community. The goal is to grow
advocates among this target ecosystem — they represent an indirect way to influence your depth and breadth partners.
When managing upstream partners (vendors), keep them informed to the degree they require and continually probe for
additional opportunities and initiatives. In this way you retain your preferred partner status and will have access to
additional marketing incentives and resources.
Competegy, LLC www.competegy.com 4
5. Strategic Alliances
Develop strategic alliances with companies that represent the greatest market growth, will embrace and leverage your
latest product offerings, and derive enduring value from the partnership. In this chapter, we’ll discuss how you reach
(advise), enable (educate), activate, and sell with strategic alliance partners…
Download the complete e-book (for free) from http://www.competegy.com/e-book
Competegy, LLC www.competegy.com 5
