The document outlines the comprehensive methodologies and strategic approaches for effective channel consulting and management, including partner selection, optimization, and training. It emphasizes the importance of tailoring channel programs to meet the unique needs of partners while utilizing market research and sales data analysis to enhance performance. Key objectives include identifying optimal partnering strategies, developing effective communication, and fostering strong relationships to maximize revenue and achieve long-term success.

1. Layton Harwell- Channel Checklist<br />Index<br />Channel Consulting

2. Choose the Right Distributor

3. Correct Partner Selection and Recruitment

4. Channel Optimization

5. Channel Strategy

6. Market Research

7. Sales Data Analysis

8. Channel Program Development

9. Effective Channel Training Programs

10. Channel Manager Skills

11. Marketing and Management Responsibilities

12. Product Management

13. Identify, Recruit, and Manage

14. Issues, Drivers, and Strategies

15. Finance

16. Executive Conversations

17. Channel Presentations