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PARTICIPATORY MARKETING
                                WHAT IT IS, WHY IT WORKS



paul.marsden@clickadvisor.com
                                                           clickadvisor
                                                                insight for innovation
WEB 2.0 - THE READ/WRITE WEB - IS MAKING A NEW KIND OF MARKETING
                            POSSIBLE
MARKETING BASED NOT ON PASSIVE CONSUMPTION, BUT ACTIVE AUDIENCE
            PARTICIPATION - ‘PARTICIPATORY MARKETING’
PARTICIPATORY MARKETING IS ALL ABOUT MARKETING WITH PEOPLE RATHER
                          THAN AT PEOPLE
PARTICIPATORY MARKETING: PEOPLE ACTIVELY PARTICIPATING IN THE
      PROMOTION OF A BRAND (USER-GENERATED CONTENT)
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works
Participatory Marketing - What it is, How it Works

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Participatory Marketing - What it is, How it Works