Participatory Marketing - What it is, How it Works

•

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The document discusses participatory marketing, which is a new type of marketing enabled by Web 2.0 technologies that allows for active audience participation rather than passive consumption. Participatory marketing involves people actively promoting brands through user-generated content, word of mouth networks, and participating in online advisory boards.

Business News & Politics

PARTICIPATORY MARKETING
WHAT IT IS, WHY IT WORKS

paul.marsden@clickadvisor.com
clickadvisor
insight for innovation

WEB 2.0 - THE READ/WRITE WEB - IS MAKING A NEW KIND OF MARKETING
POSSIBLE

MARKETING BASED NOT ON PASSIVE CONSUMPTION, BUT ACTIVE AUDIENCE
PARTICIPATION - ‘PARTICIPATORY MARKETING’

PARTICIPATORY MARKETING IS ALL ABOUT MARKETING WITH PEOPLE RATHER
THAN AT PEOPLE

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

Participatory Marketing - What it is, How it Works

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