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1. INFOGRAPHICS AND VIRAL
CONTENT PORTFOLIO

2. Meant to Share
VIRAL CONTENT SAMPLES

3. F & B

4. KEEP
YOUR
Fresh
Here are some tips you can use:
Vegetables are notorious for their short shelf life, which can
sometimes lead to the odd end-of-the-week veggie medley.
VEGETABLES Shelf -life
1-2DAYS 2-4DAYS
4-6DAYS MORETHAN7DAYS
Asparagus
Basil
Broccoli
Corn
Green beans
Mushrooms
Cucumbers
Eggplant
Lettuce
Zucchini
Cauliflower
Leeks
Oregano
Parsley
Peppers
Spinach
Tomatoes
Cabbage
Carrots
Celery
Garlic
Squash
Onions
Potatoes
Avoid another night (and plate) of
wilting salad and check out
ourtipsbelow to make sure
you get the best of your veggies:
Breathe! Vegetables need space for air
circulation or they’ll spoil faster.
When storing vegetables in plastic bags, poke some holes
into the bag to allow for proper air circulation.
Personal Space! Keep vegetables loosely packed so that the vegetables to breathe
better.
Don’t Mix! Keep vegetables and fruits in separate produce drawers because some fruits,
like apples and bananas, produce ethylene that hastens ripening of other produce.
Keep ‘em apart! Do not store potatoes and onions together because they release gases
that can accelerate each other’s decay.
Don’t wait! While you can refrigerate vegetables for a few days, it’s always best to
consume them as soon as possible to obtain all their nutrients.
Revitalise! Are your celery sticks and asparagus turning limp? Restore their crispness by
placing them stem-side down in a small amount of water and refrigerate until crisp.
PRO TIPS Want to keep your vegetables as
fresh as possible over the week?
For the ingredients
to your next meal, log on to
www.urbanstove.com
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14. FINANCE

24. GOVERNMENT

30. Current Affairs

34. Company Profile

45. Our “Best Of” Work
OTHER CASE STUDIES

46. Crisis
Management
Case Study
McDonald’s

47. The Issue…
• There were nasty rumours that McDonald’s was
funding the war in Gaza.
• As a result, every time the bombs fell, the outlets
got boycotted by the Muslims.
• SpurPress came up with infographic slides print
ad and video campaign to dispel some of the
myths
• The nett result was greater awareness of what
really happened and sales in the outlets started
getting better again.

49. Your text goes here

55. Government
Case Study
Big Data

56. Overview
• MDEC is the Malaysian government’s ICT
Arm
• They wanted to call attention Big Data
developments via their Big Data Day
awareness campaign
• We accomplished that via an Infographic
Campaign that leads to An Interactive
Infographic highlighting the local uses of
Big Data

73. Other
Infographic Case
Studies
More Examples

74. • RESULTS:
• 6033 Shares
• Featured in the
Malay Mail
• 56,453 Hits

75. • RESULTS:
• 4254 Shares
• Featured heavily
in Free Malaysia
Today
• 75,378 Hits

76. Lead Generation
Case Study
98.45% Reduction in CPA

77. The Situation
• We ran a PPC campaign for getting SEO leads
• As indicated by the results above. The average CPC was RM20 a click.
And cost per lead was around RM400.
• However, here’s what happened when we married content marketing
with paid media.

78. • We wrote a viral blog article that
came directly when the ringgit
fell to RM4 for the first time
• We placed a retargeting pixel
so we can target ads for site
visitors.
• We seeded this page via
promoted post and got 23
shares and 145 likes

79. • We then target the blog article visitors with a Facebook Lead Campaign
• Facebook Lead Cards mean you can capture leads without clicking out to a
landing page
• On the next page is a sample of the lead card when you click “Get Quote”

81. The Results?
• Here are the results:
• We went from RM400 a lead to RM6.20 a lead.
• That’s a 98.45% decrease in cost per lead
• Please note results are not typical, but typically you can decrease 15-20% from this strateg

82. LOOKING FORWARD TO
WORKING WITH YOU