This document outlines 7 considerations for targeting millennials for iGaming operators and land-based casinos. It notes that millennials are a social, mobile, and multi-platform generation that values engagement and experiences over gambling alone. The recommendations suggest using geo-targeted mobile ads, focusing on analytics and messaging, and not ignoring millennials as an important customer segment.

1. Targeting Millennials: 7 Considerations for
iGaming Operators & Land-Based Casinos
Prepared by:
Nicky Senyard

2. Who are millennials?

3. 2. Why are they important?

4. What you need to know
We’ve highlighted 7 considerations for iGaming operators and land-based
casinos when they target the millennial demographic

5. 1. Millennials are getting mobile
*courtesy of contently.com

6. 2. They’re a social generation, and more likely
to share their gambling habits across social
platforms
*courtesy of leadscon.com

7. 3. They value a multi-platform product
*courtesy of contently.com

8. 4. Engagement is key when appealing to the
millennial generation. The gambling aspect and
the experience of the win in combination are
what appeal to the millennial customer.
*courtesy of marketingsearch.org

9. 5. Geo-targeted ads have a massive impact
*courtesy of mobilemarketingwatch.com

10. 6. They’re an analytical demographic
& are likely to question ad messaging
*courtesy of leadscon.com

11. 7. Millennials represent a customer segment that
cannot be ignored!
*courtesy of time.com