This document discusses research into developing cellphone cameras that can detect cancer and see through walls. It outlines potential applications such as detecting tumors, diagnosing disease through breath analysis, and performing low-cost cancer screening. Currently, PET scans used for cancer screening are very expensive, costing an average of $4,900 per scan. The document proposes using cameras in hospitals that could detect cancer while also serving surveillance purposes, providing benefits like reduced costs, time savings, and lower radiation exposure compared to current screening methods. It includes research on potential user personas for such a product: a compassionate doctor seeking more efficient cancer detection and less patient stress, and a homemaker worried about cancer but unable to afford existing screening options.

1. Research, Product Proposal and
Brand Development
Keisuke Murata FA102a

2. Cellphones that can see through walls
and detect cancer
http://www.kurzweilai.net/cellphones-that-can-see-through-walls-and-detect-cancer
Assignment 01 / Research

3. ough is that it miniaturizes the imager, eliminating the need
http://www.kurzweilai.net/images/Terahertz-O-Pic-3.jpgn
Assignment 01 / Research

4. er tumors, diagnosing disease through breath analysis, and
https://www.flickr.com/photos/cathyscola/8625955850/in/set-72157627782719581/
Assignment 01 / Research

5. pically costs an average of about $4,900 for a PET scan of
http://health.costhelper.com/pet-scans.html
“This is a very expensive picture to take.”
Assignment 01 / Research

6. Hospital surveillance cameras with cancer detectors
- cost + time efficiency
- reduced radiation risks
- anticipate possible health issues
Assignment 01 / Future Product

7. User Persona A
[Daniel “Dr. Sexy” Rodriguez, 32 / Compassionate Doctor]
Assignment 02 / User Persona Research
Frustrations
- Lack of time/cost efficient scanning equipment
- Emotional stress from late stage cancer patients
- Inefficient allocation of hospital resources
Goals
- Detecting early stages of cancer more effectively resulting in happier patients
- Cost efficient scanning equipments allowing efficient hospital allocations
- Have safe and noninvasive imaging techniques without radiation exposure

8. Assignment 02 / User Persona Research
User Persona B
[Stephanie Bellin, 39 / Busy Homemaker]
Frustrations
- Worried of having genetic disposition of cancer
- Doesn't have financial resources to pay for diagnostic scans
- Fears radiation exposure from scanning technology
Goals
- Check for early stages of cancer
- Pay less for diagnostic scans
- Wishes for a noninvasive imaging technique without radiation

9. Assignment 02 / User Persona Diagram

10. Assignment 02 / Creative Persona Portrait