This document discusses implementing a social media program for a physician practice. It begins by outlining reasons physician leaders should have an online presence, such as being discoverable, controlling personal brands, helping patients, and building information networks. Regarding information flow on social networks, the document notes that less than 1% of adoptions occur beyond one degree of separation and the vast majority of content sharing does not result from multi-step diffusion. It then provides tips for implementing a social media program at a practice, including establishing governance structures and content strategies. The document concludes with a case study of a successful social media campaign for a mammography department that drove thousands of visitors and hundreds of appointments.
Understanding how social media influences consumer behavior and physician-patient interactions is vital or healthcare leaders. Learn why healthcare leaders should have a social media presence, how information flows on social networks, and learn ideas for implementing a comprehensive social media presence for your practice.
Lessons learned from eXtension cop evaluation efforts.netc.2010Michael Lambur
The document discusses lessons learned from evaluating eXtension Communities of Practice (CoPs). It provides examples of how different CoPs have evaluated the usefulness and impact of their online resources. Surveys found that webinars, fact sheets, and learning modules increased knowledge and influenced practices. Usage analytics showed high viewership of videos on YouTube and pages on the eXtension site. Moving forward, the document recommends using social media more to engage clients and evaluating engagement both quantitatively and qualitatively.
India has embraced the internet with open arms, and its digital population has been rapidly growing in the past decade with over 680 million active internet users . What started with simple email correspondences, has expanded to a digital universe with social networking giants like Google, Facebook and Twitter becoming a part everyday life for millions of Indians.
The document summarizes PapScreen Victoria's 2012 digital campaign to promote cervical cancer screening. The campaign aimed to increase awareness among women aged 25-39 about the link between cervical cancer and sexual activity, and to encourage more women to book Pap tests. Key elements included a YouTube video, social media outreach on Facebook and Twitter, and working with bloggers and websites. The campaign was successful in generating traditional and social media coverage and increasing visits to the PapScreen website.
Learning Everywhere - The hype vs the reality in the NHSRichard Price
The document discusses the hype versus reality of learning innovations like social learning, mobile learning, and learning technologies. It finds that while organizations want to implement these innovations to improve learning application, speed, and employee engagement, most are achieving benefits for only a small minority of employees. Data shows learners are increasingly using their own mobile devices to access resources, but organizations still struggle to design learning that supports skills needs, connects learners, and involves users in the process. The document advocates comparing practices to other organizations to move learning from hype to reality in achieving business results.
Zero Mothers Die is a global partnership initiative saving the lives of pregnant women and their newborns through the systematic use of ICTs and mobile technologies to improve maternal, newborn and child health.
Understanding how social media influences consumer behavior and physician-patient interactions is vital or healthcare leaders. Learn why healthcare leaders should have a social media presence, how information flows on social networks, and learn ideas for implementing a comprehensive social media presence for your practice.
Lessons learned from eXtension cop evaluation efforts.netc.2010Michael Lambur
The document discusses lessons learned from evaluating eXtension Communities of Practice (CoPs). It provides examples of how different CoPs have evaluated the usefulness and impact of their online resources. Surveys found that webinars, fact sheets, and learning modules increased knowledge and influenced practices. Usage analytics showed high viewership of videos on YouTube and pages on the eXtension site. Moving forward, the document recommends using social media more to engage clients and evaluating engagement both quantitatively and qualitatively.
India has embraced the internet with open arms, and its digital population has been rapidly growing in the past decade with over 680 million active internet users . What started with simple email correspondences, has expanded to a digital universe with social networking giants like Google, Facebook and Twitter becoming a part everyday life for millions of Indians.
The document summarizes PapScreen Victoria's 2012 digital campaign to promote cervical cancer screening. The campaign aimed to increase awareness among women aged 25-39 about the link between cervical cancer and sexual activity, and to encourage more women to book Pap tests. Key elements included a YouTube video, social media outreach on Facebook and Twitter, and working with bloggers and websites. The campaign was successful in generating traditional and social media coverage and increasing visits to the PapScreen website.
Learning Everywhere - The hype vs the reality in the NHSRichard Price
The document discusses the hype versus reality of learning innovations like social learning, mobile learning, and learning technologies. It finds that while organizations want to implement these innovations to improve learning application, speed, and employee engagement, most are achieving benefits for only a small minority of employees. Data shows learners are increasingly using their own mobile devices to access resources, but organizations still struggle to design learning that supports skills needs, connects learners, and involves users in the process. The document advocates comparing practices to other organizations to move learning from hype to reality in achieving business results.
Zero Mothers Die is a global partnership initiative saving the lives of pregnant women and their newborns through the systematic use of ICTs and mobile technologies to improve maternal, newborn and child health.
The document discusses Twitter activity related to the Radiological Society of North America (RSNA) Annual Meeting. It includes questions about common Twitter terms and conventions. Two figures show data on the number of tweets per day and the number of Twitter users before, during, and after the RSNA meeting in 2011 and 2012. The document provides recommendations on medical professionals to follow on Twitter and relevant hashtags to follow to engage in radiology-related discussions.
This document outlines general considerations for pediatric interventional radiology. It discusses workflow variations, radiation reduction techniques, necessary equipment and inventory, and potential service lines. Specific topics covered include general anesthesia, parental consent, anticoagulation, pre- and post-procedure care, activity restrictions, arterial and venous access sheaths and catheters, ultrasound and CT guidance, and various clinical procedures like vascular malformation embolization, varicocele embolization, liver transplant interventions, venous thrombolysis, and osteoid osteoma cryoablation. The document is presented by Dr. Matt Hawkins of Emory University School of Medicine.
RLI Summit - Social Media - Babson Executive EducationMatt Hawkins, MD
This document discusses the importance of physicians using social media. It notes that 85% of US adults use the internet and 72% use it for health information, showing that patients will search for their doctors online. It recommends that physicians curate online content to help patients and build their personal brand. Maintaining social media presences can help physicians be discoverable and build their own information networks.
Social Media for Healthcare Leaders - Eastern Virginia Medical SchoolMatt Hawkins, MD
Why should physicians and other leaders in healthcare invest time and resources in social media? How can #SoMe programs be implemented? Is it worth the money? These questions and others will be addressed in this presentation, which aims to clarify how social media is altering the way patients seek and consume healthcare.
This document discusses the future of radiology and strategies for radiologists to remain relevant. It notes that while the future of radiology is bright, the future of radiologists is less certain. It recommends that radiologists focus on becoming experts in diagnosis, take quality seriously by implementing robust quality assurance programs, and measure radiology's economic impact by tracking metrics like decreased length of stay and lower costs. This will help radiologists transform their business models to succeed in a changing healthcare environment.
1) Endovascular interventions can help preserve arteriovenous fistulas and grafts used for dialysis access. Non-thrombosed accesses may be treated with angioplasty for stenoses, while thrombosed accesses can be declotted using thrombolysis, angioplasty, or thrombectomy.
2) Angioplasty of non-thrombosed fistulas has a primary patency rate of around 55% at 6 months, while angioplasty of grafts has a primary patency rate of around 50% at 6 months. The use of covered stents for venous outflow stenoses in grafts can provide better patency rates.
Este documento describe varias lesiones por hipersensibilidad, incluyendo eritema nodoso, eritema multiforme, síndrome de Steven-Johnson, necroepidermolisis tóxica y pioderma gangrenoso. Define sus características clínicas, causas, diagnóstico y tratamiento.
This document summarizes research on endovascular interventions for pediatric renal artery stenosis. It finds that renal artery stenosis accounts for around 10% of hypertension cases in children, with common causes being fibromuscular dysplasia, neurofibromatosis 1, and Williams syndrome. Studies show endovascular procedures have a high rate of technical success over 90% but variable rates of cure from 24-39% with many patients needing repeat procedures. Complications are generally minor but include dissection, rupture and renal artery thrombosis. Cutting balloons can help with resistant stenoses but require cautious use. Long term follow up is important as around 40% of patients experience re-stenosis within 5 years.
Turtle Bay Beach Resort (Karnataka, India) - Sale Brochure -V1George Philip
Turtle Bay Eco Beach Resort is a 2.24 acre beachfront property located in Karnataka, India that is for sale. It includes 20 guest rooms, a restaurant, yoga hall, and water sports equipment. The resort offers activities like kayaking, fishing, and scuba diving and is situated between the Arabian Sea and River Sowparnika in a scenic and undeveloped area. It is currently leased to a hotel group but the sale would allow for the lease to be continued or terminated. The property has permits and a history of attracting tourists interested in nature and eco-tourism.
Kansas Society of Clinical Oncology on Social MediaLee Aase
Lee Aase from the Mayo Clinic Center for Social Media discusses how social media can improve the patient experience. Social networking has been fundamental to the origins and development of Mayo Clinic by allowing doctors to share knowledge and patients to learn about specialized care. Mayo Clinic now uses social media tools like Facebook, YouTube, and Twitter to share stories about patient experiences, diffuse medical knowledge, and gain support from leadership. The Social Media Health Network, associated with the Mayo Clinic Center for Social Media, provides resources and communities for medical professionals and patients to engage with social media to promote health.
This document provides an overview of a presentation on digital literacies in medical education. The presentation covers:
- Why digital literacy is an important topic for medical education due to calls for reform and students' existing technology use.
- Definitions of digital literacy and an outline of topics to be covered including digital tools, social media, 21st century pedagogy, and resources for support.
- Examples of how technology is already used in clinical practice and how the healthcare system is evolving with greater use of mobile technologies and e-patients.
- Frameworks for digital literacy and technology integration like SAMR that can be applied to medical education pedagogy and use of learning management systems, simulations, and
Accelerating the Social Media RevolutionMayo Clinic
Slides from the Oct. 23, 2013 opening keynote by Farris Timimi, M.D. and Lee Aase of the Mayo Clinic Center for Social Media at the #MayoRagan Social Media Summit in Rochester, Minnesota.
The document discusses the potential integration of social media data and tools into electronic health records (EHRs). It notes that while social media use is widespread, best practices for incorporating it into clinical settings have not been established. Some opportunities mentioned include doctors learning more about how patients feel and adhere to treatment from social media exchanges. Key considerations outlined are that social media data should supplement - not replace - information from visits, clear use policies and content management are needed, and circumstances for social media use need to be defined.
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
#SoMe for Surgeons: Opportunity & Peril - 2018 - St. Agnes Grand Rounds - finalNiraj Gusani
This document discusses the opportunities and risks of physicians using social media professionally. It begins by defining social media and providing statistics on its growth and medical professionals' use of platforms like Twitter. The document then explores how physicians, medical institutions, and patients currently use social media for accessing new information, education, collaboration, and more. It also outlines some of the key risks around privacy, professionalism, and information credibility. Overall, the document advocates for physicians to leverage social media wisely while following guidelines to address risks and opportunities it provides for medical knowledge sharing and community building.
A presentation to the Health Psychology in Public Health Network annual on practical, policy and research challenges in applying research to public health practice
Social Media for Radiology Practice Management - Garry Choy - RSNA 2014 Hands...Neil Lall
Presentation explaining value of social media for radiology practice management, including return on advertisement. Also brief highlighting of specific tools.
Garry Choy, MD MBA (@GarryChoy)
Massachusetts General Hospital, Boston, MA
From RSNA 2014 Hands on Introduction to Social Media session.
This is an interesting ppt on social media and networking, their role in medical education with 12 tips to use them effectively for medical education...
Presentation given by Laura Dean at the Royal Society conference The disease elimination agenda: the role of science, policy and advocacy http://rstmh.org/events/disease-elimination-agenda-role-science-policy-and-advocacy
This document provides an overview of social media basics for clinical research. It discusses several popular social media platforms like Twitter, Pinterest, Foursquare, and mobile apps and how they can be used in clinical research. For each platform, it provides examples of their purpose and effective uses in research. It encourages connecting with networks, sharing content, and creating value on social media to advance clinical research. Mobile apps discussed include TrialX for finding clinical trials and Webicina. The Mayo Clinic Center for Social Media is also presented as a model for social media use in healthcare.
The document discusses Twitter activity related to the Radiological Society of North America (RSNA) Annual Meeting. It includes questions about common Twitter terms and conventions. Two figures show data on the number of tweets per day and the number of Twitter users before, during, and after the RSNA meeting in 2011 and 2012. The document provides recommendations on medical professionals to follow on Twitter and relevant hashtags to follow to engage in radiology-related discussions.
This document outlines general considerations for pediatric interventional radiology. It discusses workflow variations, radiation reduction techniques, necessary equipment and inventory, and potential service lines. Specific topics covered include general anesthesia, parental consent, anticoagulation, pre- and post-procedure care, activity restrictions, arterial and venous access sheaths and catheters, ultrasound and CT guidance, and various clinical procedures like vascular malformation embolization, varicocele embolization, liver transplant interventions, venous thrombolysis, and osteoid osteoma cryoablation. The document is presented by Dr. Matt Hawkins of Emory University School of Medicine.
RLI Summit - Social Media - Babson Executive EducationMatt Hawkins, MD
This document discusses the importance of physicians using social media. It notes that 85% of US adults use the internet and 72% use it for health information, showing that patients will search for their doctors online. It recommends that physicians curate online content to help patients and build their personal brand. Maintaining social media presences can help physicians be discoverable and build their own information networks.
Social Media for Healthcare Leaders - Eastern Virginia Medical SchoolMatt Hawkins, MD
Why should physicians and other leaders in healthcare invest time and resources in social media? How can #SoMe programs be implemented? Is it worth the money? These questions and others will be addressed in this presentation, which aims to clarify how social media is altering the way patients seek and consume healthcare.
This document discusses the future of radiology and strategies for radiologists to remain relevant. It notes that while the future of radiology is bright, the future of radiologists is less certain. It recommends that radiologists focus on becoming experts in diagnosis, take quality seriously by implementing robust quality assurance programs, and measure radiology's economic impact by tracking metrics like decreased length of stay and lower costs. This will help radiologists transform their business models to succeed in a changing healthcare environment.
1) Endovascular interventions can help preserve arteriovenous fistulas and grafts used for dialysis access. Non-thrombosed accesses may be treated with angioplasty for stenoses, while thrombosed accesses can be declotted using thrombolysis, angioplasty, or thrombectomy.
2) Angioplasty of non-thrombosed fistulas has a primary patency rate of around 55% at 6 months, while angioplasty of grafts has a primary patency rate of around 50% at 6 months. The use of covered stents for venous outflow stenoses in grafts can provide better patency rates.
Este documento describe varias lesiones por hipersensibilidad, incluyendo eritema nodoso, eritema multiforme, síndrome de Steven-Johnson, necroepidermolisis tóxica y pioderma gangrenoso. Define sus características clínicas, causas, diagnóstico y tratamiento.
This document summarizes research on endovascular interventions for pediatric renal artery stenosis. It finds that renal artery stenosis accounts for around 10% of hypertension cases in children, with common causes being fibromuscular dysplasia, neurofibromatosis 1, and Williams syndrome. Studies show endovascular procedures have a high rate of technical success over 90% but variable rates of cure from 24-39% with many patients needing repeat procedures. Complications are generally minor but include dissection, rupture and renal artery thrombosis. Cutting balloons can help with resistant stenoses but require cautious use. Long term follow up is important as around 40% of patients experience re-stenosis within 5 years.
Turtle Bay Beach Resort (Karnataka, India) - Sale Brochure -V1George Philip
Turtle Bay Eco Beach Resort is a 2.24 acre beachfront property located in Karnataka, India that is for sale. It includes 20 guest rooms, a restaurant, yoga hall, and water sports equipment. The resort offers activities like kayaking, fishing, and scuba diving and is situated between the Arabian Sea and River Sowparnika in a scenic and undeveloped area. It is currently leased to a hotel group but the sale would allow for the lease to be continued or terminated. The property has permits and a history of attracting tourists interested in nature and eco-tourism.
Kansas Society of Clinical Oncology on Social MediaLee Aase
Lee Aase from the Mayo Clinic Center for Social Media discusses how social media can improve the patient experience. Social networking has been fundamental to the origins and development of Mayo Clinic by allowing doctors to share knowledge and patients to learn about specialized care. Mayo Clinic now uses social media tools like Facebook, YouTube, and Twitter to share stories about patient experiences, diffuse medical knowledge, and gain support from leadership. The Social Media Health Network, associated with the Mayo Clinic Center for Social Media, provides resources and communities for medical professionals and patients to engage with social media to promote health.
This document provides an overview of a presentation on digital literacies in medical education. The presentation covers:
- Why digital literacy is an important topic for medical education due to calls for reform and students' existing technology use.
- Definitions of digital literacy and an outline of topics to be covered including digital tools, social media, 21st century pedagogy, and resources for support.
- Examples of how technology is already used in clinical practice and how the healthcare system is evolving with greater use of mobile technologies and e-patients.
- Frameworks for digital literacy and technology integration like SAMR that can be applied to medical education pedagogy and use of learning management systems, simulations, and
Accelerating the Social Media RevolutionMayo Clinic
Slides from the Oct. 23, 2013 opening keynote by Farris Timimi, M.D. and Lee Aase of the Mayo Clinic Center for Social Media at the #MayoRagan Social Media Summit in Rochester, Minnesota.
The document discusses the potential integration of social media data and tools into electronic health records (EHRs). It notes that while social media use is widespread, best practices for incorporating it into clinical settings have not been established. Some opportunities mentioned include doctors learning more about how patients feel and adhere to treatment from social media exchanges. Key considerations outlined are that social media data should supplement - not replace - information from visits, clear use policies and content management are needed, and circumstances for social media use need to be defined.
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
#SoMe for Surgeons: Opportunity & Peril - 2018 - St. Agnes Grand Rounds - finalNiraj Gusani
This document discusses the opportunities and risks of physicians using social media professionally. It begins by defining social media and providing statistics on its growth and medical professionals' use of platforms like Twitter. The document then explores how physicians, medical institutions, and patients currently use social media for accessing new information, education, collaboration, and more. It also outlines some of the key risks around privacy, professionalism, and information credibility. Overall, the document advocates for physicians to leverage social media wisely while following guidelines to address risks and opportunities it provides for medical knowledge sharing and community building.
A presentation to the Health Psychology in Public Health Network annual on practical, policy and research challenges in applying research to public health practice
Social Media for Radiology Practice Management - Garry Choy - RSNA 2014 Hands...Neil Lall
Presentation explaining value of social media for radiology practice management, including return on advertisement. Also brief highlighting of specific tools.
Garry Choy, MD MBA (@GarryChoy)
Massachusetts General Hospital, Boston, MA
From RSNA 2014 Hands on Introduction to Social Media session.
This is an interesting ppt on social media and networking, their role in medical education with 12 tips to use them effectively for medical education...
Presentation given by Laura Dean at the Royal Society conference The disease elimination agenda: the role of science, policy and advocacy http://rstmh.org/events/disease-elimination-agenda-role-science-policy-and-advocacy
This document provides an overview of social media basics for clinical research. It discusses several popular social media platforms like Twitter, Pinterest, Foursquare, and mobile apps and how they can be used in clinical research. For each platform, it provides examples of their purpose and effective uses in research. It encourages connecting with networks, sharing content, and creating value on social media to advance clinical research. Mobile apps discussed include TrialX for finding clinical trials and Webicina. The Mayo Clinic Center for Social Media is also presented as a model for social media use in healthcare.
The speaker has no disclosures to make. The presentation will illustrate current uses of health apps, demonstrate critical appraisal of apps, and analyze benefits and legal issues related to health apps. It will provide an overview of topics like social media usage, appropriate professional uses of social media, risks of social media use, and examples of popular health apps. The presentation concludes with a discussion of cautions and policies around social media use in healthcare.
This document discusses health literacy and the use of mobile applications to improve consumer health. It defines health literacy and examines how low health literacy negatively impacts vulnerable populations. The document explores criteria for evaluating the credibility of online health information and provides examples of popular medical websites and mobile apps that can help with conditions like diabetes, heart disease, and weight management. It concludes that mobile health apps have potential to enhance health education and management if used in conjunction with a health care provider's guidance.
We are all health care consumers. Attend this presentation to learn about helath literacy, credibility of internet sites, and mobile applications for health care.
The explosion in the number of applications (apps) designed for the medical and wellness sectors has been noted by many. Recently we have seen increased presence of truly medical apps, in addition to consumer health and wellbeing apps, designed for clinical professionals and patients with medical conditions.
Consumer based mHealth apps typically allow people to do old things in new ways, such as recording health measures digitally rather than on paper. We see this also with medical apps, where increases in the quality and efficiency of existing health care models provide clinical staff with digital tools that replace paper based documentation. In rare and exciting cases we are also seeing mHealth applications that are doing things in entirely new ways to drive real innovation in health care delivery through mobile devices.
The aim of the tutorial is to highlight real world, high impact mobile research that is relevant to the key discipline of Mobile HCI. Thus, the tutorial will be application rather than academically focused. The tutorial will highlight the wide range of mHealth applications available that go far beyond trackers and behavior change tools and encourage researchers to look beyond consumer applications in their research. Four key areas of mHealth applications will be covered including Apps for the HealthyWell, mHealth in Hospitals, Practice and Clinical Apps and Patient Apps and will cover applications for health assessment, treatment and triage, behavior change, chronic illness, mental health, adolescent health, rehabilitation and age care with a focus on the need for rigorous evaluation and efficacy analysis.
This document discusses the rise of social media and its implications for medicine. It defines social media as globally accessible media that allows anyone to easily create and share content. The document outlines the various types of social media and reasons why medical professionals may want to participate, including for education, research, patient care, and their careers. It acknowledges barriers like time, reputation risks, and liability but argues that social media is changing relationships in healthcare whether liked or not. The key is learning to practice social media like an art, focusing on how information is shared rather than just what is known.
Engaging extension in health reform 4 16 2013Cynthia Reeves
This seminar covered Extension's involvement in health initiatives at the community level. It discussed strategic health priorities for Extension and the role of social media in outreach. The National Institute of Food and Agriculture aims to increase access to health services and clinical preventive care through Extension programs. Extension also launched a multi-state Health Insurance Literacy Initiative to educate consumers about selecting health plans under the Affordable Care Act. Connecting programs and outreach at the local level will be important for implementing health reform.
Similar to Social Media for Healthcare Leaders - EVMS 2015.09.23 (20)
Social Media for Healthcare Leaders - EVMS 2015.09.23
1.
2.
3. • Why should physician
leaders have an online
social presence?
• What are the
patterns of information
flow on social networks?
• How can your
practice implement a
social media program?
4. • Why should physician
leaders have an online
social presence?
• What are the patterns
of information flow on
social networks?
• How can your practice
implement a social media
program?
19. A Sample of Healthcare Groups
• #BCSM (breast-cancer social media)
• #LCSM (lung-cancer social media)
• #HCLDR (healthcare leaders)
• #HITsm (health IT social media)
• #MedEd (medical education)
• #BTSM (brain tumor social media)
28. • Why should physician
leaders have an online
social presence?
• What are the
patterns of information
flow on social networks?
• How can your practice
implement a social media
program?
29.
30.
31.
32. “Less than 1% of Twitter adoptions occur beyond more than
one degree from the seed.”
“Zero adoptions have 90% adoption beyond one degree.”
“Vast majority of adoptions do not result from multi-step
diffusion.”
33. “The most popular online products and ideas grow through
person-to-person communication.”
“Only after tracing the propagation of over 1 billion pieces of
content can we collect enough examples of large, viral cascades
to observe their subtle properties.”
34. “User generated content exhibits a
stronger impact than marketer-generated
content on consumer purchase behavior.”
35.
36. • Why should physician
leaders have an online
social presence?
• What are the patterns
of information flow on
social networks?
• How can your
practice implement a
social media program?
37.
38.
39.
40.
41. Implementation Strategy
Department Blog
• Purpose
The CCHMC Radiology department’s social media presence
will serve as a medium for information dissemination
regarding pediatric radiology to all members of the public,
increase the department’s worldwide exposure, and establish
our status as the world’s leader in quality, safety, informatics,
academics, and patient care in pediatric radiology.
42. Implementation Strategy
Department Blog
• Purpose
The CCHMC Radiology department’s social media presence
will serve as a medium for information dissemination
regarding pediatric radiology to all members of the public,
increase the department’s worldwide exposure, and establish
our status as the world’s leader in quality, safety, informatics,
academics, and patient care in pediatric radiology.
43. Implementation Strategy
Department Blog
• Purpose
The CCHMC Radiology department’s social media presence
will serve as a medium for information dissemination
regarding pediatric radiology to all members of the public,
increase the department’s worldwide exposure, and establish
our status as the world’s leader in quality, safety, informatics,
academics, and patient care in pediatric radiology.
44. Implementation Strategy
Department Blog
• Purpose
The CCHMC Radiology department’s social media presence
will serve as a medium for information dissemination
regarding pediatric radiology to all members of the public,
increase the department’s worldwide exposure, and establish
our status as the world’s leader in quality, safety, informatics,
academics, and patient care in pediatric radiology.
47. Implementation Strategy
Department Blog
• Content Committee
• Governance Committee
• Structure• How do we do it? (1 per week)
• Research (1 per week)
• What makes us different?/Why
do we do that? (1 per week)
• Meet the team (1 per 2 weeks)
• Patient stories (1 per 2 weeks)
52. Implementation Summary
• Goal = Sustainable and politically
appropriate social media presence
• Content
• Consider a content committee
• Governance committee
• Daily social media management
• Manage relationships with local marketing
team
53.
54.
55.
56.
57.
58.
59.
60.
61. Case Study: MGH Mammography
Nov Dec Jan Feb
Start date:
Nov 20
End date:
Feb 28
63. Case Study: MGH
• >2.3M impressions from
Google and FB
• Geotargeting women >37
• 6.2K visitors to scheduling
page
• ~77% of total traffic
64. Case Study: MGH
• 50 phone calls to request a
mammogram
• 525 new Facebook fans
65. Case Study: MGH
• Of the ~8K visitors to scheduling page
– 80% paid traffic
» 81% from Facebook
» 19% from Google
– 20% unpaid traffic
» 73% from Google
» 7% direct
66. Case Study: MGH
• Of the ~8K visitors to scheduling page
– 54% of all traffic on a mobile device
» 30% on phone
» 24% on tablet
– 62% of paid traffic from a mobile device
» 34% on phone
» 28% on tablet
– 30% of unpaid traffic from a mobile device
» 14% on phone
» 16% on tablet
68. Case Study: MGH
• Facebook outperformed Google for traffic
– Greater reach
– Increased Facebook fan base (primarily mobile
users)
• Google outperformed Facebook for
conversions
– 9% conversion rate during Google-only month (Dec)
– 2 – 5% conversion rate during Facebook-dominant
months (Jan and Feb)
69. • Why should physician
leaders have an online
social presence?
• What are the
patterns of information
flow on social networks?
• How can your
practice implement a
social media program?
70.
71. Since then:
• ACEP US group has issued
a statement that POCUS
is not an extension of the
physical exam