The document summarizes the themes, imagery, and stylistic elements used across three marketing products - a song, music video, and album - to promote an artist named Kim King. Red, pink, and white colors and the symbol of a rose are used to represent themes of love. Font and visual style are kept consistent across products. The bedroom setting and artist's covered nudity in the images convey romance and sex appeal while protecting her image as a classy role model. The goal is to distinguish her representation from other artists portrayed as overtly sexualized.

1. KIM KING - AMAZING

2. We were able to synergize all three of our products through the use
of the rose. The rose is a symbol of love and so by using this prop, it
helped to further establish the themes of love and devotion that our
song "Amazing" is about. As well as the imagery, we used a colour
palette of red, pink and white to also connote our themes as they
are feminine colours widely associated with the idea of love.
We were also able to synergize all three of our
products by consistently using the same
typography. The font we used was very simple,
black and classy, as we did not want too much
going on. Instead we wanted the focus to be on
the images, as that was what carried the emotion
and meaning that we hoped would grab the
audiences attention.
The mode of address is soulful and passionate as the lyrics touch on a personal
topic that the audience can identify with (U&G - personal identification), hence
the album name "From the Heart". In the music video the artist keeps eye
contact with the camera (this is known as direct address), as if she speaking to
the audience and telling them her story. This is done in order to connote how she
has nothing to hide and wants to make sure her message comes across to the
viewer.
The locations synergize all three of our products, specifically the bedroom.
The bedroom is a place of privacy and is effective in connoting the themes
of love, romance and sex, which to a certain extent is what our chosen song
highlights. Even though she is nude in the ancillary products, she has been
covered up appropriately, so there is sex appeal but at the same time her
representation of being a classy and respectable woman is being protected.
The females within our target audience may aspire to be like the artist whilst
for the males its entertaining due to her seductive body language luring
them in.

3. Here are screenshots of my three products.
These are some screenshots from Rihannas recent music
video for her song Pour It Up. It is typical for RnB female artists
to be objectified in their music videos. From the images you can
clearly see how she is showing off her body and this is not
classy at all. We wanted to subvert from this common
representation and make sure our artist, Kim King, was
portrayed as a sophisticated and down to earth woman, so that
the audience can personally identify with her music through her
positive representation.
We chose to represent our artist as a classy, independent and humble woman because when my partner and I did research on
our artist, Kim King, we came across her biography and found that she already had a strong personality and this was evident
when listening to her songs. For example, in her biography she says As i got older, life took turns, I started to learn different
things, and when I turned 21 and I had my first child my mother passed. This clearly indicates how she is very experienced,
therefore we also chose to represent her as a role model. This representation is carried out in all three of our texts. In the
music video our artist is the bath tub. This creates appropriate sex appeal as she is covered up in order to protect her
representation. In the magazine advert the artist lays on the bed wrapped in cream silk sheets. The image is seductive as well
as being appropriate. Lastly, in the Digipak she also is situated on the bed wrapped in cream silk sheets. Again, these images
are appropriate whilst still enticing the audience. The fact that Kim King is covered up appeals to our target audience, in
particular females because unlike popular RnB artists such as Rihanna (see top right hand images for more information ), our
artist shows off her voice not her body. This empowers the females of our target audience and they look up to her, as they also
aspire to posses such qualities.