PARCO was established in 1972 as a joint venture between Pakistan and Abu Dhabi to establish an 864 km pipeline from Karachi to Gujrat. This pipeline has been operational for 21 years to supply the mid-country oil refinery. PARCO then began transporting oil for marketing companies in 1982. The company aims to become a fully integrated oil conglomerate through broader vision and professional excellence to benefit owners, employees, and the community. PARCO produces and transports various fuel products including lubricants, LPG, jet fuel, and gas.

3. Presented by Salman Ilyas MBC-08-40 Ali Abrar MBC-08-55 Nouman Shafi MBC-08-58 Zia ur Rehman MBC-08-62 Adnan Laeeq MBC-08-63

7. PARCO was established in 1972 as joint venture between the governments of Pakistan and Abu Dhabi. For this purpose the first project was completed in 1981, by laying an 864 km 16” dia pipeline from Karachi to Gujrat (Mahmood Kot). This pipe line is in operation from last 21 years. This pipeline was laid as a first phase for the mid country oil refinery. from 1982 PARCO was in the “Business of Transportation”. They received the oil of marketing companies and give the facility of transportation from Karachi to Mahmood Kot.

8. To remain among tomorrow's corporate winners, it may not only need to have a clear vision but also a passion for translating that vision into reality. The big challenge is therefore, not only trying to figure out what future will be the right one, but also to choose a future that will give definite competitive advantage to the Company over the long-term. Therefore, creating a cause for action besides charting a course on how to get these.

9. To maintain PARCO’s flagship role in the country’s energy sector by making it a fully integrated oil conglomerate through broader vision, accentuated drive and professional excellence. A continuous struggle is needed to make PARCO a symbol of success that can offer unmatched benefits to its owners, employees, business associates and the community it operates in.

10. P rogressive Corporate Outlook A ggressive Pursuit of Technical Excellence R eliability of Service C onsistency in Performance O rganized and Systematic Development P rovide the Environment Friendly U tilize the Maximum production Capacity I ncreasing the Employees morale and efficiency

13. Total lubricants Super Gas LPG Jet fuel Perl gas

15. PENETRATION STRATEGY MARKET DEVELOPMENT PRODUCT DEVELOPMENT DIVERSIFICATION STRATEGY SAME DIFFERENT PRODUCT MARKET SAME DIFFERENT

16. Buyers/Customers Rivals/Competitors Direct Competitors Indirect Competitor Suppliers New Entrants

17. MODIFIED BUY NEW TASK STRIGHT REBUY

18. ANTICIPATION OR RECOGNITION OF A PROBLEM (NEED): Basically the purchasing decision process is triggered by the recognition of a problem, need, or potential opportunity.

19. DETERMINATION OF THE CHARACTERISTICS AND QUANTITY OF NEEDED ITEM: They told that now we identify the problem once the problem is identify if would be far most easy for the company to decide what they have to do. What characteristics of the needed item required to satisfied the Air lines company. So they launch JP8.

20. DESCRIPTION OF THE CHARACTERISTICS AND QUANTITY OF THE NEEDED ITEM: In this Phase, they told due to the nature of the industry we are competing for quality products so different departments work together to purchase right quantity without any conflicts with other departments. If one department refuse or object to purchase so the whole process will be having conflicts.

21. SERACH FOR AND QUALIFICATION OF POTENTIAL SOURCES: They told us that their R&D Department and engineers collaboratively work to select the best supplier who meets the requirements of the company. It is a very long process because the investment and other factors are involved.

22. ACQUISITION & ANALYSIS OF PROPOSALS: They analyze the different proposals of suppliers and select the best supplier that should be cost effective and also product and services are analyzed.

23. EVALUATION OF PROPOSAL AND SELECTION OF SUPPLIERS: They told us that they select different supplier globally because of the nature of the industry and competition.

24. SELECTION OF ORDER ROUTINE: The seventh step in the buying process is selection of order routine. PARCO forecasts the need of their final products and then place an order.

25. PERFORMANCE FEEDBACK AND EVALUATION: Feed back in this sector is utmost important. Because due to uncertainty and demand of customers. JGC checks the quality to make sure that their vendor supplying right quality. They evaluate the performance biannually.

26. PARCO need to advertise more on OMC (oil marketing company) from front to capture the market share in the Pakistan’s fuel market. PARCO needs to start installing its up-link pipe line from Mehmood kot till Peshawar as quickly as possible to reduce the transportation cost. PARCO needs to go on full capacity as soon as possible as there are rumors to establish new refinery by the name of PAK-IRAN refinery in Balouchistan. PARCO is the biggest oil refinery in the country but the limited use of its product in Pakistan’s market, PARCO needs to find new potential markets.