PSO conducted a SWOT analysis which identified several strengths including their large market share, reputation, quality products and services, extensive distribution network, and storage capacity. However, the analysis also revealed weaknesses such as dissatisfied customers, outdated retail outlets, and untrained staff. Opportunities for growth include expanding into Afghanistan's market, industrial growth in Pakistan, and export opportunities. Major threats include forward integration from suppliers, technological changes reducing certain product demand, and substitutes in the black oil market.

1. SWOT Analysis
Strengths
1. Market Share of 70% is one the main strength of PSO.
2. Company reputation in the industrial sectors adds the strengths
for PSO.
3. Product quality is also strength especially in industrial sector.
4. Service quality like plastic cards and non-fuel activities adds the
value.
5. Distribution & Fleet network, which covers 81% country retail
network, is the key edge on PSO its competitors.
6. Promotional activities add value in brand awareness and
attraction of new customers.
7. Innovation like Auto Car Wash helps PSO to differentiate with
its main competitors.
8. Storage capacity, which holds 80% of total storage capacity of
the country, is also key advantage over its competitors.
9. Technical skills in Fleet management are another strength for
PSO.
10.Visionary, capable leadership adds value to PSO strength like
their NVRO operations.
Weaknesses
1. Lost & Dissatisfied customers are major weakness of PSO as
they are causing the perception of inefficient PSO.
2. Old retail outlets are major weakness for PSO as they are not
enough capable to compete the Shell, Caltex or Total outlets.

2. 3. Untrained staff at outlets is causing inefficient services.
4. Quality assurance is not so effective to build the image of
“Quality & Quantity”.
Opportunities
1. Afghanistan's Market is the biggest opportunity for OMCs in
Pakistan.
2. De-regularities of Oil industry in Pakistan add the opportunity to
fill the deficiency in few sectors of petrochemicals markets.
3. Export Opportunities of Black Oil Products is also adding the
opportunities by exporting Black Oil products, which is facing
downfall due to the introduction Gas Oil.
4. Industrial & Trade growth in Pakistan is also the opportunity for
PSO as they are adding revenues in Power sector that is the
major customer of PSO.
Threats
1. Risk of forward integration of Supplier is the key threat for PSO
and other OMCs in Pakistan. As the example, the PARCO who
is one of the main POL product suppliers to OMCs adopt the
forward integration strategy by introducing its own OMC with its
new business alliance TOTAL and named its OMC as TOTAL-
PARCO.

3. 2. Risk of Diversification in technology is also a key threat for PSO
as due to new technology used in industrial sector are causing
decline in particular POL products.
3. Availability of
4. Substitutes in Black Oil Market are causing a solid reason for
the declining trend in Black Oil Products, which is major threat
for PSO.