The document discusses the Philippine economy, demographics, industries, and tourism sector. Some key points: - The Philippine economy remains strong despite global headwinds, with growth expected to accelerate in 2016-2017 driven by consumption, low inflation, and infrastructure investment. - The populations is young, with over 67% under 35 years old. This large youth population supports the growth of industries like BPO and tourism that cater to millennials. - While tourism arrivals grew over 10% in 2015, the Philippines still lags regional competitors like Thailand and Malaysia in total visitors. Infrastructure improvements aim to increase arrivals to 6 million by 2016. - Real estate developers have entered the tourism sector, developing resorts

1. Emerging
Products in
Masterplanned,
Residential
and Resort
Developments

2. - 2 -
 Economy remains strong performer in region despite
slow global growth
Started slow in Q1 2015 due to weak government spending
Only behind China and Vietnam in growth
 Economic growth to accelerate in latter half of 2016 to
2017
Private consumption
Low inflation
Election spending
Increased government led investments in infrastructure
Continuing Private-Public-Partnership (PPP) projects
 However growth will be affected by:
Global financial instability
Expected slowdown in remittances from oil exporting countries
Philippines today

3. - 3 -
 IT-BPO Industry
Generated 1.2 Million direct jobs and $22 Billion in revenues in
2015
Projected to grow 15%-18% pa, and will overtake OFW
remittances to become the biggest contributor of forex income
 OFW Remittances
Cash remittances reached $25.8 Billion in 2015
Deployed 1.8 Million workers in 2015, projected to grow 4%-5%
pa
 Both are major drivers of domestic demand
/consumption
Seen to be sustained in next few years as:
Generally resilient as low cost service providers in a weak
global economy
Supply inputs are available (67% of Philippine population
are 34 years old and below)
Strong drivers of Economy

4. - 4 -
 Majority of our population of 101Million, or 67Million belong to the
Millenials and Gen Z segments, ages 34 and below
 Segmentation by Age Groups (year 2015):
Segment Year Born Age Population %
Veterans 1922-1945 70+ 2,517,475 2%
Baby Boomers 1946-1964 50-69 12,889,472 13%
Gen X 1965-1980 35-49 18,025,121 18%
Gen Y/Millenials 1981-2000 15-34 35,153,951 35%
Gen Z 2001-present 14-below 32,122,981 32%
Total 100,709,000 100%
 Veterans : already retired and letting go of assets
 Boomers : enjoying fruits of labor, looking to liquify
 Gen X : at peak of earning capacity and stepping up the real estate
ladder from rented apartment, to condominium, finally to house
 Millenials : starting to earn a living, but can only afford to rent
 Gen Z : still living with parents
Young Population

5. - 5 -
 Large scale Mixed Use Townships for Metro Manila/major cities, new
“CBDs” for the rest of the country
 From 5 to 30 hectares, with office/bpo, commercial/mall, residential/mid
to hi rise condominiums, institutions/civic center, church and school
 Masterplanned, self sustaining, secure, all-in-one place, with better work-
life integration
 Due to urbanization, traffic, congestion, the peculiar needs of BPOs, and the
advent of technology/internet, have become attractive
 Communities developed support and keep quality talent
 Modern lifestyle acts as magnet to OFW spending in the malls and food
places
 Large developers and landowners, through this type of development, have
the means to prime up their site, and become the “LOCATION” to be in by
others
 LGU’s are in various stages of planning and implementation of this type of
development as a way to grow their cities/towns
Products for the Gen X and Gen Y

6. - 6 -
 In-City Micro Residences and Serviced Dormitories
 From 9 to 20 sqms rooms with small t&b, a mini kitchen, study desks
and cabinets, accommodating from 1 to 4 beds
 Good quality Mid to High rise buildings with generous open space and
modern amenities, including laundry, gym, pool, canteen, etc. creating
desirable functional and communal rooms
 Professionally managed and with good security, at times offering daily,
weekly and monthly rates
 Usually located along LRT/MRT, near schools and fringe of CBDs
 Catering to students and young employees of BPOs and private
companies
 If in condominium form, offered as an investment vehicle for Gen Xr’s
Products for the Gen X and Gen Y

7. - 7 -
Source: Department of Tourism
 2015 : 5,360,682 foreign arrivals representing a growth of 11%
 2016 DOT target: Increase to 6 million foreign arrivals by:
 Getting more cruise liners on Philippine ports
 Improving infrastructure and connectivity
Philippines hit 5Mn tourists in 2015
12%
9%
10%
3%
11%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
2010 2011 2012 2013 2014 2015
Tourist Arrivals
Growth rate

8. - 8 -
 2015 Tourist arrivals for neighboring countries:
 Thailand : 29,881,091
 Malaysia : 25,721,251
 Indonesia : 10,406,759
 Philippines : 5,360,682
 7.9 Million (26% of total) of Thailand’s tourists are from
China
 Top tourist market of Philippines is Korea with 406,000
tourists (20% of total)
Tourist arrivals still behind

9. - 9 -
Resort Hotel Marketing Trends
Increase in online
hotel bookings
(30%-50%)
Increasing hotel’s budget to
chase customers via online
channels can increase
conversion & boost income
Involves
displaying real
time pricing and
room availability
across a mix of
online marketing
channels
Available channels: meta-
search, adwords, email
marketing, business
listings
Hotels mobile
internet and apps
are a big plus
when making
decisions on where
to stay
Increased reliance
on guest reviews,
also to improve
desireability

10. - 10 -
Millennials coming of age
 The wired generation, growing up in an
environment of connectivity
 Millennials affinity for technology is reshaping
the tourism environment
 Travel deals found in online shopping
sites (Metrodeal, Groupon, Deal grocer,
etc.)
 Availability of flight online promos
 Group travel is seen as attractive and safe way
to explore, meet people
 Marketing strategies should be geared
towards their values and lifestyle : hostels
upgrading and on the rise
 Flashpackers are the more affluent
 Backpackers are those on a shoestring
budget

11. - 11 -
Social Media engagement is driving
consumer purchasing power
Selfies in various tourist
spots, new place, new food
generates free marketing
Millenials don’t want to
miss out on unique-
shareable experience
Consumer’s purchases
are affected by online
recommendation or
reviews
Social media platforms
should be used
strategically to engage
customers and increase
room occupancy

12. - 12 -
Gen Xers
 The “Lost Generation”, the generation that experienced so much change
 Grew up in an analog age before internet, and had to scramble in the digital age
 While Millenials can be seen as easier to reach through social media for travel info,
and Boomers through traditional travel agents and tri-media, Gen Xers can be in both
 Gen Xers have more disposable income and can travel in a nicer way, and usually with
children as a family
 Travel periods are based on the vacation schedules of their children, cutting vacation
time, thus they tend to spend more
 Family oriented lodging with amenities and activities, especially for children are
paramount, example would be Shangri-la Mactan
 High end eco lodges for couple time also option for “me time”, example would be
resorts abroad whose design principles are based on using materials onsite, and not
touching the existing natural environment, and usually with less than 50 rooms

13. - 13 -
Tourism in the Philippines
 Metro Manila is primarily seen as the gateway, but only as a stopover
towards other destinations
 Chaotic, dirty, unsafe
 Top of mind product for tourists are the beaches and resorts, the
culture/people, and natural wonders
 Travel Magazine Conde Nast and CNN have consistently ranked
Palawan and Boracay as among the top beaches of the world
 Thus the government with the private sector are building or
expanding airports that allow direct flights to final destinations
 Caticlan and Puerto Princesa are examples of upcoming
international airports able to accommodate large jets

14. - 14 -
Known for: Iconic Heritage Spots
Tourist Arrivals: 350,623
*Foreign Arrivals: 132,318
*Domestic Arrivals: 217,871
*OFW Arrivals: 434
Tourist Profile: American, Korean and European
Known for: White Sand
Tourist Arrivals: 1,472,352
*Foreign Arrivals: 682,832
*Domestic Arrivals: 745,266
*OFW Arrivals: 44,254
Tourist Profile: Korean, Chinese and Filipino
Known for: Limestone Cliffs
Tourist Arrivals: 928,378
*Foreign Arrivals: 260,640
*Domestic Arrivals: 666,293
*OFW Arrivals: 1,445
Tourist Profile: European, Australian, Korean
AIRPORT ACCESS
International Local
CEBU: The Queen City of the South
BORACAY: Beach Capital of the Philippines
PALAWAN: The Last Frontier of the Philippines
Up
coming
Philippines Tourism Hotspots

15. - 15 -
Philippines Tourism Hotspots
Known for: Open Beaches
Tourist Arrivals: 616,305
*Foreign Arrivals: 54,590
*Domestic Arrivals: 557,675
*OFW Arrivals: 4,040
Tourist Profile: Thai, Malaysian and Korean
Known for: Outstanding scenery and cooler climate
Panoramic view of Taal Volcano
Tourist Arrivals: 128,803
*Foreign Arrivals: ---
*Domestic Arrivals: 128,803
*OFW Arrivals: ---
Tourist Profile: Filipino, Korean, American
AIRPORT ACCESS
Local
BATANGAS: The Home of Heroes and Patriots
TAGAYTAY: Second Summer Capital of PH
- -
- -
Source: PTA, 2014 Distribution of Regional Travelers
International

16. - 16 -
Up and Coming Hotspots
Source: PTA, 2014 Distribution of Regional Travelers
Known for: Chocolate Hills
Tourist Arrivals: 455,155
*Foreign Arrivals: 157,536
*Domestic Arrivals: 296,653
*OFW Arrivals: 966
Tourist Profile: American, Korean and European
Known for: Beaches
Tourist Arrivals: 1,206,379
*Foreign Arrivals: 44,540
*Domestic Arrivals: 1,140,392
*OFW Arrivals: 21,447
Tourist Profile: Korean, American, German, Filipino
Known for: Cascading falls and waters
Tourist Arrivals: 378,064
*Foreign Arrivals: 18,316
*Domestic Arrivals: 359,748
*OFW Arrivals: ---
Tourist Profile: Filipino, Korean, American and Chinese
AIRPORT ACCESS
International LocalBOHOL: The Jewel of the Philippines
SUBIC
CAGAYAN DE ORO: City of Golden Friendship
-

17. - 17 -
Up and Coming Hotspots
Source: PTA, 2014 Distribution of Regional Travelers
Known for: Scenic Beaches
Tourist Arrivals: 1,529,907
*Foreign Arrivals: 111,553
*Domestic Arrivals: 1,411,342
*OFW Arrivals: 7,012
Tourist Profile: Korean and American
Known for: Cool weather and Lush garden
Tourist Arrivals: 932,292
*Foreign Arrivals: 33,522
*Domestic Arrivals: 898,442
*OFW Arrivals: 328
Tourist Profile: Filipino, Korean, American and
Chinese
AIRPORT ACCESS
International Local
DAVAO CITY: Durian Capital of the Philippines
BAGUIO: Summer Capital of the Philippines
-

18. - 18 -
Large developers have latched on the
Tourism bandwagon
 With income capability matching that of malls, sometimes exceeding,
developers have gone into the lodging and resort business for recurring
income
 Hotels complete the line-up of Large Masterplanned developments,
supporting and feeding the other elements in these townships
 Resorts establish the site as a destination, “putting it on the map”
 As another rental project, along with warehouses, offices and malls, for
possible listing as a REIT
 Hotel operations liven up sluggish condominium projects where developers
have substantial unsold inventory

19. Developers Megaworld Vista Land Filinvest
Leisure Developments
Boracay New Coast (150 has)
Twin Lakes (1,200 has.)
Southwoods City (561 has.)
Sta. Barbara Heights (173 has.)
Alabang West (62 has.)
Crosswinds (100has.) __
Location
Boracay, Batangas, Cavite-Laguna,
Iloilo, Las Piñas Tagaytay City __
Elements
-Condotel
-Residential Condominium
-Commercial
-Upscale Residential Lots & Villas
-Golf Course & Sports Club
-Leisure Facilities
-Condotel
-Upscale Residential
(House and Lot, Lot only)
-Commercial
-Leisure Facilities
__
Accommodation Grand Quartier 1 & 2 __
# of Rooms (Hotel) 140 __
Operator
Prestige Hotels and Resorts Inc.
__ __
UPCOMING LEISURE/TOURISM ESTATE DEVELOPMENTS
Upcoming Leisure/
Tourism Estate
Developments
• Chancellor Hotel Boracay
• The Twin Lake Hotel
_
_
__ __
Location
• Boracay Newcoast
• Tagaytay
_
_
__ Clark, Pampanga
Elements Hotel
_
_
__
• Hotel
• Villas
• Golf course - 19 -

20. Developers Ayala Land SM Prime Robinsons Land
Leisure Developments Anvaya Cove Hamilo Coast Amisa
Location Bataan Batangas Cebu
Elements
-Open lot
-Residential Condominium
-Townhouse
-Golf and Sports Club
-Beach and Nature Club
-Hotel
-Residential Condominium
-Residential Condominium
Accommodation __ Pico Sands Hotel __
# of Rooms (Hotel) __ 154 __
Operator __ SMHCC __
UPCOMING LEISURE/TOURISM ESTATE DEVELOPMENTS
Upcoming Leisure/ Tourism
Estate Developments
-Lio
-Sicogon Island
**with existing land bank in
Palawan
__
Location
-El Nido
-Iloilo
Puerto Princesa __
Elements
-Hotel
-Resorts
-Residential Communities
-Commercial Establishment
* On Site Airstrip
__ __
*airstrip- applicable only for Sicogon Island
Leisure/Tourism Estate Developments

21. Developers Ayala Land SM Prime Robinsons Land
Hotel Brand Seda
Conrad Manila
Radisson Blu
Park Inn by Radisson
Taal Vista Hotel
Pico Sands Hotel
Summit Resort and Hotels
Go Hotel
Crown Plaza
Holiday Inn
Location
NCR   
Cebu  Upcoming  
Dumaguete 
Iloilo  
Palawan  Upcoming 
Laguna 
Tagaytay  
Batangas 
Cagayan de Oro 
Tacloban 
Bacolod 
Davao City   
Clark 
Butuan 
# of Rooms 2,324 1,514 2,357
Hotel/Resort

22. Developers Megaworld Vista Land Filinvest
Hotel Brand
Richmonde Hotel
Marriott Hotel
Remington Hotel
Fairways and Bluewater
Belmont Luxury Hotel
Grand Quartier 1 & 2
(Condotel)
Crimson Hotel
Quest Hotel and
Conference
Location
NCR  __ 
Aklan  __ 
Cebu __ __ 
Iloilo  __ __
Tagaytay __  __
# of Rooms 2,797 140 1,027
- 22 -
Hotel/Resort

23. Developers Ayala Land Robinsons Land
UPCOMING HOTEL/RESORT
Upcoming Hotels
Seda Lio
Seda Central Bloc
Seda in City Gate
Manadarin Oriental Hotel
Seda BGC Tower 2
Summit Hotel Galleria
The Westin Manila Sonata Place
Location
-El Nido
-Cebu
-Makati CBD
-BGC
Cebu
Ortigas
# of Rooms 1,352 520
Developers Megaworld Filinvest
UPCOMING HOTEL/RESORT
Upcoming Hotels
• Belmont Hotel
• Savoy Hotel
• Chancellor Hotel Boracay
• The Twin Lake Hotel
__
Location
• Boracay Newcoast
• Tagaytay
Clark, Pampanga
# of Rooms 1,350 303
Upcoming Hotel/Resort

24. THE END

25. - 25 -
 Pros in choosing PH market
 Low cost of living
 Expat incentives
 Beautiful setting
 Cons:
 Infrastructure problems
 Healthcare
 Safety concerns
Source: Investopedia and International Living. 2015 Global Retirement Index
Philippines is Top 3 among Asia’s
Retirement Hotspots
Real
Estate
Special
benefits
Cost of
Living
Fitting
In
Entertainment &
Amenities
Health
Care Infrastructure Climate TOTAL Ranking
Malaysia 81 66 90 97 96 94 95 76 86.88 1
Thailand 76 68 92 94 100 89 79 79 84.63 2
Philippines 73 57 92 92 86 80 66 64 76.25 3
Cambodia 73 57 92 76 94 72 57 68 73.63 4
Vietnam 57 57 100 57 57 76 62 72 67.25 5

26. - 26 -
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
-
1,000
2,000
3,000
4,000
5,000
6,000
2010 2011 2012 2013 2014
SRR
Growth
Rate
Distribution of Active Retirees per Region
and Special Resident Retirees Enrollment
Source: PRA Annual Report, UNDESA World Population Prospects 2014
62%
8%
6%
6%
3%
2%
2%
 Enrolled 4,788 new retirees in 2014, with a
growth rate of 21%
 To date, active retirees in the Philippines: 27,815,
 More than half resides in NCR
 UN projected that aged 65+ will comprise more
than 15.6% of the world’s population towards
2045.
 Top nationalities:
 China
 India
 USA
 Japan