Coca Cola
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The Coca-Cola Company produces over 230 beverage brands and is the leading company in the cola industry. Founded in 1886 in Atlanta, Georgia, Coca-Cola was originally sold as a patent medicine before becoming the dominant soft drink worldwide. Through heavy advertising spending, innovative campaigns like "It's Mine" have increased brand loyalty and value. Coca-Cola utilizes various marketing strategies including promotions, public relations, and segmentation to target different geographical, demographic, and psychographic consumer groups.
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coca cola
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Coca-Cola
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. It is the world's most valuable brand known for its classic Coca-Cola syrup that is mixed with carbonated water and sold in bottles and cans. The company uses extensive marketing campaigns including TV, radio, and sports sponsorships to promote its portfolio of 300+ beverage brands globally. Coca-Cola has been operating in Bangladesh for 50+ years through local representatives and now distributes popular products like Coke, Sprite, and Fanta under license from its U.S. parent company.
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- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
Coca cola
This document provides an overview of Coca-Cola, including its history, products, operations, and financial details. Some key points:
- Coca-Cola is the world's largest beverage company, offering over 400 brands of drinks including Coca-Cola, Diet Coke, Sprite and Fanta.
- It was founded in 1886 in Atlanta, Georgia and now operates in over 200 countries with 55,000 employees.
- Coca-Cola owns over half of the global beverage market and is recognized by 94% of the world's population.
- The company faces competition from Pepsi and changing health attitudes but maintains high brand recognition and market share globally.
Coca cola presentation
This document provides an overview of The Coca-Cola Company. It discusses that Coca-Cola was invented in 1886 and the company was incorporated in 1894. The Coca-Cola Company manufactures syrup concentrate which is then sold to bottlers who hold exclusive territories. It also discusses Coca-Cola's vision, mission, and marketing strategies including their wide product portfolio, aggressive promotion activities, geographic-based pricing, and extensive distribution network which has helped them achieve a 48.6% global market share.
Similar to Coca Cola (20)
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Coca Cola
- 1. The Empire Of Beverages Presented By : Rasha Dayoub , Aline Hakiemhe Adel Al-Bast & Mohanad Hajjar ..
- 2. • TYPE : SOFT DRINK. • MANUFACTURE : THE COCA COLA COMPANY. • ORIGIN COUNTRY: USA. • INTRODUCED: 1886. • COLOR: CARAMEL E-150D • FLAVOR: COLA, CHERRY, VANILLA,GREEN TEA, LEMON, ORANGE. • RELATED PRODUCTS: PEPSI, RC COLA, COLA TURKA…. ETC • WEBSITE: HTTP://WWW.COCA-COLACOMPANY.COM/
- 3. COMPANY HISTORY • “PMBERTON’S FRENCH WINE COCA” IN 1885 • FIRST SALES AT JACOBS PHARMACY “ATLANTA” 1886. • TILL THE LATE 19TH CENTURY , IT WAS CONSIDERED PATENT MEDICINE. • THEY SOLD ONLY 25 DRINKS IN THE FIRST YEAR • IT INCORPORATED IN 1892 AS COCA COLA COMPANY • “ASA GRIGS” LED IT TO BE DOMINANCE OF THE WORLD SOFT-DRINK MARKET. • THEY REPLACED COCAINE WITH CAFFEINE.
- 4. COMPANY PROFILE • NONALCOHOLIC BEVERAGE CONCENTRATES & SYRUP. • PRODUCE MORE THAN 230 BEVERAGE BRANDS. • CORPORATE HEADQUARTER IN ATLANTA WITH LOCAL OPERATIONS ABOUT 200. • LEADER IN THE COKE’S INDUSTRY & EMPORIUM OF BEVERAGES. • NORTH KOREA & COBA.
- 5. • OWNS MORE THAN ½ OF THE WORLD BEVERAGES. • AFFORDABLE IN ALL COUNTRIES. • VARIETY OF SIZE WORLDWIDE . • RECOGNIZED BY 94% OF THE WORLD’S POPULATION. • STOCK PRICE WAS 1 DOLLAR BUT NOW IT IS 10 BILLION DOLLAR. • SPENT 3 BILLION DOLLAR ON ADVERTISING.
- 6. - Refresh the world. - Inspire Optimism moments. - Create Value. - The Coca Cola Company exists to benefit and refresh everyone -Profit -People. - Portfolio. - Partners. - Planet. - Productivity. - Leadership. - Passion. - Integrity. - Accountability. - Collaboration. - Innovation. - Quality
- 11. Vide o
- 12. 350 Essay on one day for it’s mine only All Pepsi Essays for all products 250 Number between all the 2008 Campaigns It’s mine achieved Media Hype The prestigest Ad at Kan Festival. The influence not only on sales or customer loyalty , it was on the brand it selfThe brand value is one of the powerful brands over all the world.
- 13. ADVERTISING STRATEGY •Promotion strategy is that call for spending a lot of on advertising & consumer promotion to introduce final consumer to buy the product. •Commercial right to the customer. •Loyalty. Pull Strategy •My coke reward. •Online coupons. •Offers & promotions. •Play games. Sales Promotion •Charity Organization for communities, education, healthy active lifestyle. •Events sponsorship. •World cups. •The Coca Cola Africa foundation. Public Relations
- 14. ADVERTISING STRATEGY •94% of world population recognize red & white logo- business insider. •Provide for sparkling beverages, juice & ready to drink coffee & tea Coca Cola Company. The Power Of Advertising •T.V Marketing. •Online Marketing. •Offline Marketing. •Sports & Physical Activity Marketing. Types Of Marketing
- 15. 1- Different values Capturing. 2- Contracts with universities. 3- Teenagers & young adults between the ages (16 to 35). 4- Diet Coke.
- 16. Segmentati on Geographical 21percent of its beverages sold in North America, around 29 percent in Latin America and around 14 percent in Europe, around 15 percent of sales in Africa and Asia Pacific for the final 21 percent Demographic Coca Cola has drinks that targets different age groups, Gender, lifestyles, Income etc. Income: returnable glass bottle and coke in tins Psychographics People who are brand conscious will not drink beverages of less known brands. The level of education is another factor that the company is paying attention to Coca Cola gains the trust of its consumers by contributing to the environment in varies ways.
- 17. Distribution - Wholesalers/ distributors - Retail/corner stores/supermark ets/ - Restaurants/cafés Petrol stations -Vending
- 18. POSITIONING
- 20. PACKAGING