The August 2015 post-show report for ASD Market Week highlights significant growth in buyer attendance, with a 24% increase in VIP buyers and 14% overall, alongside 28% of attendees being new to the event. The rebranding to reflect a vibrant shopping destination aimed to attract a broader range of buyers by showcasing various market categories. The report also notes a substantial marketing investment of over one million dollars to enhance buyer quality and connections, leading to record sales for many exhibitors.