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I’m the
                                   mayor of
DIGITAL BRIEF                      this light
                                      post




  I have to
                 Just shake your
 twitpic this   iphone to friend
     view          M&M'S® on
                    facebook
ALLOW
LISTEN
KNOW WHAT’S   DEVELOPING
CONVERGENCE




50 million U.S. households will have Internet HDTVs by 2013




                                             Source: Yankee Group and Philips Cinema 21:9
“MY” DEVICE INTERNET
            Mobile devices
          will replace PCs as
          the most common
              web access
          devices worldwide




                    Source: Gartner
Avoid Intrusive Communication




                                7
BE RELEVANT




              8
SHARE




        9
BE SOCIAL




*More than 5000 conversations everyday about Coca-Cola on social media sites



                        Source: http://www.thecoca-colacompany.com/socialmedia/

                                                                                  10
NOW
Think
HUMAN
CENTERED
DESIGN




        Image Source: NASA
Pallino1021 Trends (Short) Q1 2010 Pdf

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