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APG Digital Planning
Digital planning requires moving beyond simply putting existing content online and instead focusing on getting people to take specific actions. It means creating viral content, websites, apps, and social media presences that motivate behaviors like watching a TV show, using a particular product, or participating in online worlds. The key is planning campaigns designed to make audiences do something, rather than just consuming passive content.
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APG Digital Planning
- 1. What does digitalmean for planning? Nick Emmel, Planning Director, Dare @ewarwoowar ewarwoowar.com
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- 4. MAKE OUR POSTERINTO A BANNER AD
- 5. STREAM OUR TVAD ONLINE
- 6. LETS SELL OURSTUFF WITH EMAIL
- 7. OTT flash websitethat no one would use LETS PUT ALL OUR CONTENT ON A WEBSITE
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- 9. MAKE ME A“VIRAL”
- 10. BUILD ME ANISLAND IN SECOND LIFE
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- 12. LETS WRITE ABLOG
- 13. I WANT AFACEBOOK PAGE
- 14. AND AN APPWHILST YOU’RE AT IT…
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- 18. PLANNING FOR THEDIGITAL MINDSET
- 19. I hear andI forget, I see and I remember, I do and I understand. Confucius
- 20. NOT JUST ABOUTWHAT YOU SAY
- 21. IT’S ABOUT WHATYOU GET PEOPLE TO DO
- 22. Make Winky Dinkthe most popular kid’s TV show
- 23. Sell more iPodsthan Sony MP3 players
- 24. Get people runningagain
- 25. Sell off refurbishedstock to IT managers
- 26. Making people “do”stuff
- 27. Promote the newseries of Primeval
- 28. Launch the newNetbook
- 29. Involve people inMalkovich’s weird creative world
- 30. Make Sony Ericssonuseful
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- 32. Create reasons toconsider Beck’s
- 33. Any questions? (Benice…)