The document introduces three new protein powder products - P4, PEP2, and PFP2 - which are designed to provide the health benefits of meat-based proteins without the ethical and environmental downsides of industrial meat production. P4 uses pumpkin seed protein, PEP2 uses egg whites, and PFP2 uses fish collagen protein. These base proteins are enhanced with additional nutrients typically missing from plant-based diets to create complete paleo-friendly protein options. The document encourages learning more about the science behind these products.