This is a presentation consisting of "Case Studies of Digital Media in Pakistan", done by a group of SMU students who are taking the module "Digital Media Across Asia".

1. Digital Media in Pakistan
Case Studies

2. Digital Media in Pakistan
 Rising significance of Digital Media in Pakistan
 Increased usage of internet and social media applications by people in
Pakistan
 E.g. Facebook users in Pakistan
 Dec 2008: 358,978
 Jan 2011: 3,607,860
 905% growth in 25 months
 Total Population: 177, 671, 000
 Internet Users: 20, 431, 000
 Mobile Subscribers: 107, 900, 000

3. Purpose of Case Studies
The purpose of these case studies is to allow readers to
have a better understanding, and in-depth views with
regards to Digital Media in Pakistan.

4. Case Studies
 Yes! We Khan - Imran Khan Rally (2011)
 Osama at Abbottabad (2011)
 Digital Media being used to blackmail rape
victims (2011)
 Pakistan floods (2010)
 The Long March (2007)

5. Yes! We Khan - Imran Khan Rally
Social media was used in a
recent rally by the Pakistan
Tehreek-e-Insaf (PTI) on
December 25th
It was a major social
media milestone for
Pakistan

6. Yes! We Khan - Imran Khan Rally
 PTI uses social media to:  The key platforms PTI‟s
social media efforts
 clarify party policies include:
 dispel rumours
 Imran Khan‟s and PTI‟s
 engage with voters
official Facebook pages
 inspire hope & groups
 provide a catalyst for
change

7. Yes! We Khan - Imran Khan Rally
‘We Want Imran Khan To Be The Next Prime Minister Of Pakistan’

8. Yes! We Khan - Imran Khan Rally
„Jaagutho‟

9. Osama at Abbottabad (2011)
Live tweets of the Abbottabad raid by Pakistani blogger Sohaib Athar

10. Osama at Abbottabad (2011)
 Before US President Obama announced and confirmed the death of
Osama Bin Laden, Twitter was already abuzz with speculation of the
event.
 More people hear the news via Twitter first than anywhere else.

11. Digital Media being used to
blackmail rape victims (2011)
 Year 2010
 An one-hour video showing the rape of teenage girls in
Khairpur hit YouTube
 It was only after the registration of a First Information Report
(FIR) and intervention by the concerned parties that the video
was blocked
 Year 2011
 Two more cases of the same nature surfaced in Karachi and
again the digital media was exploited to widely distribute the
rape videos and blackmail the poor victims
 Video was removed from YouTube after War Against Rape
contacted the concerned website‟s administrator

12. Digital Media being used to
blackmail rape victims (2011)
Saveed Siraj, a social media expert:
“Laws governing ethical usage of these websites are
emerging, but it is still an “ongoing process” as the area is
a relatively recent development on the internet.”
“Cyber laws exist in Pakistan, but they are weak at the
moment and more needs to be done.”

13. Pakistan floods (2010)
Social Media Campaign helped to raise funds for floods victims

14. Pakistan floods (2010)
 Social Media
Campaign was led
by ordinary people
 Responded quickly
and generously
 More than 4000
people contacted
their politicians in
just over 24 hours

15. The Long March (2007)
 A case study in digital activism
 What happened?
 November 2007
 Then-president Pervez Musharraf imposed a state of
emergency, deposed a Supreme Court Justice, and
blocked all television channels

16. The Long March (2007)
 The Long March
 A strong civil society campaign, spearheaded by the legal
community
 In an effort to restore the independent judiciary and
democratic rule
 Using chat forums, YouTube videos, Twitter feeds, and
blogs to organize the Long March, publicize its various
events and routes
 To ensure that citizen reporting live from the march itself can
be widely circulated to counter the government-influenced
coverage of the protest on mainstream media outlets

17. References
 http://www.madmasala.com/in-focus/159-the-digital-
media-landscape-in-pakistan
 http://civic.mit.edu/blog/humayusuf/the-long-march-
online-huma-yusuf-in-pakistan
 http://muftah.org/?p=2578
 http://www.pakistanpressfoundation.org/news-
archives/17060
 http://uruknet.com/?hd=&l=e&p=m69026&size=1