Social media: An introduction to practical uses during elections

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Social media: An introduction to practical uses during elections.

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Social media: An introduction to practical uses during elections

  1. 1. Social media: An introduction to practical uses during elections Sanjana Hattotuwa Editor, Groundviews (www.groundviews.org)
  2. 2. what is social media? • Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. (Wikipedia)
  3. 3. new media & technologies in elections • Blogs • Social networks (Twitter, Facebook, Myspace) • Google Maps • Mobiles: SMS, MMS, Mobile photography and video • VoIP: Skype • 3G: HSPA wireless broadband, ADSL
  4. 4. what’s new • Ubiquity of two way communications • Addressable peoples, even those who IDPs or refugees • Election monitoring and campaigning tied to communications and technology • First stories of violations come from citizens • Low resolution content broadcast on high definition media • Content from ordinary peoples juxtaposed with professional journalists
  5. 5. enduring challenges • Impartial, accurate coverage still vital, increasingly hard to ascertain • Torrent of information. Trickle of knowledge. • Post-disaster communications can be unreliable and difficult • Information of election violence do not mean political parties beha
  6. 6. The use of social media in the US
  7. 7. Source Watch: Crowdsourcing
  8. 8. 10 questions: YouTube for accountability
  9. 9. Obama’s election campaign “Were it not for the Internet, Barack Obama would not be president. Were it not for the Internet, Barack Obama would not have been the nominee” Arianna Huffington, editor in chief of The Huffington Post
  10. 10. Obama’s election campaign The Internet's Role in Campaign 2008, April 2009, Pew Internet & American Life Project
  11. 11. Obama’s election campaign The Internet's Role in Campaign 2008, April 2009, Pew Internet & American Life Project
  12. 12. Obama’s election campaign The Internet's Role in Campaign 2008, April 2009, Pew Internet & American Life Project
  13. 13. Obama’s election campaign The Internet's Role in Campaign 2008, April 2009, Pew Internet & American Life Project
  14. 14. The use of social media in Sri Lanka during Presidential Campaign 2010
  15. 15. flickr in election campaigns
  16. 16. flickr in election campaigns
  17. 17. facebook in election campaigns
  18. 18. facebook in election campaigns
  19. 19. youtube in election campaigns
  20. 20. youtube in election campaigns
  21. 21. twitter in election campaigns
  22. 22. wikipedia in election campaigns
  23. 23. Uses of social media in election monitoring
  24. 24. online video in election monitoring
  25. 25. facebook in election monitoring
  26. 26. twitter in election monitoring
  27. 27. flickr in election monitoring
  28. 28. twitter to get more perspectives
  29. 29. know your twitter hastags (#haiti)
  30. 30. know your twitter hastags (#slelections)
  31. 31. google maps in elections monitoring
  32. 32. groundviews.org: blogs for information on elections
  33. 33. Producing content
  34. 34. wordpress.com: blogging
  35. 35. ustream.tv: broadcasting via a PC
  36. 36. bambuser.com: mobile phone broadcasting
  37. 37. drop.io: reports through audio
  38. 38. Pulling it all in and keep abreast
  39. 39. Google Reader: a web based RSS reader
  40. 40. Spy: http://spy.appspot.com
  41. 41. Google: Updates from social media
  42. 42. Twitter: (twitter.com/slelections) Aggregation from social media
  43. 43. election reporting toolkit
  44. 44. key points: recap • New technologies potentially give voice to all citizens • Be sceptical of new information, but use new media to push and pull content • Develop media literacy to embrace new technologies
  45. 45. Thank you

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