Discover what healthcare professionals think in Pakistan: analysis of >3,000 healthcare professionals who use public social media in Pakistan, showing how they are networked together, key channels and topics they discuss.
Produced by CREATION for Daniel Ghinn's talk at 4th Pakistan Pharma Summit: Pharma in the Age of Data and Disruption, April 2019.
Not sure how to grab job opportunity as a Medical Writer? Then have a look it. This presentation will provide necessary skills and qualification require to become a Medical Writer. Uploaded by www.jli.sg
A presentation I did for my Leadership and Special Topics in Pharmaceutical Marketing and Management class on social media. I completed this project with Tae Lee.
The most recommended hospitals in indiaMerry D'souza
In this issue of Insights Success, we take our time to recognize and applaud “The Most Recommended Hospitals In India”. These hospitals are inclined towards providing effective and timely healthcare services to every human being that turns up on their doors.
The 10 most admired pharma companies in 2018 Merry D'souza
“The 10 Most Admired Pharma Companies in 2018” issue aspires to assist organizations to find the right pharmaceutical partner who has the resources and skills to deliver smart solutions with scalability and inventiveness. The Cover Story features Finecure Pharmaceuticals Limited, a leading manufacturer and marketer of Pharmaceutical formulations, is benefiting the medical community and human health around the globe by addressing unmet medical needs..
Analytics to Content to Community: A new contiuum of careW2O Group
Debut of the WCG Hospital Index, featuring analysis of Texas Hospital's performance in social media. Leading to how social analytics can be leveraged to create relevant content and connect as a member of the community which the hospital services. Critical to develop this capability in a post-reform world of reimbursement.
Presentation at the 2013 Texas Hospital Association Strategic Communications Summit on August 8, 2013 at the Four Seasons Hotel in Austin, TX.
Not sure how to grab job opportunity as a Medical Writer? Then have a look it. This presentation will provide necessary skills and qualification require to become a Medical Writer. Uploaded by www.jli.sg
A presentation I did for my Leadership and Special Topics in Pharmaceutical Marketing and Management class on social media. I completed this project with Tae Lee.
The most recommended hospitals in indiaMerry D'souza
In this issue of Insights Success, we take our time to recognize and applaud “The Most Recommended Hospitals In India”. These hospitals are inclined towards providing effective and timely healthcare services to every human being that turns up on their doors.
The 10 most admired pharma companies in 2018 Merry D'souza
“The 10 Most Admired Pharma Companies in 2018” issue aspires to assist organizations to find the right pharmaceutical partner who has the resources and skills to deliver smart solutions with scalability and inventiveness. The Cover Story features Finecure Pharmaceuticals Limited, a leading manufacturer and marketer of Pharmaceutical formulations, is benefiting the medical community and human health around the globe by addressing unmet medical needs..
Analytics to Content to Community: A new contiuum of careW2O Group
Debut of the WCG Hospital Index, featuring analysis of Texas Hospital's performance in social media. Leading to how social analytics can be leveraged to create relevant content and connect as a member of the community which the hospital services. Critical to develop this capability in a post-reform world of reimbursement.
Presentation at the 2013 Texas Hospital Association Strategic Communications Summit on August 8, 2013 at the Four Seasons Hotel in Austin, TX.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Healthcare is Getting Disrupted... Is Pharmacy Ready?Hillary Blackburn
Change is coming for the healthcare industry, particularly as digital disruption is happening. Within the broader healthcare industry, pharmacy will be impacted and should be ready to help the profession grow and thrive.
Reunited, and it feels so good! How doctors and hospitals use online channels...W2O Group
The first-ever study to evaluate the alignment between health system, hospital and physicians' online communications. Delivered at the Mayo Clinic Center for Social Media Summit on October 22, 2014 by Greg Matthews.
10 Best Companies in Nutraceutical Market 2023V3 2.pdfinsightscare
In the latest edition of Insights care, we bring to your reference the 10 Best Companies in Nutraceutical Market 2023 that are bringing the natural touch to the Healthcare Industry with their safe and durable neutraceutical products.
Presented to physicians, leaders and students at the University of Minnesota Hospital Healthcare Leadership Forum for the Gynecologic Oncology Division. April 2015.
We live in a connected world where the effort required to communicate with someone has fallen causing the frequency and volume of communication to rise significantly. To effectively reach physicians it’s import to understand how they network and what platforms they use to stay connected. Learn more about physician networking by reviewing the infographic below: Physician Trends – Social Media.
The 2nd edition of Healthcare Sabha - The National Thought Leadership Forum on Public Healthcare will be held at Novotel, Visakhapatnam on 9th-12th February 2017.
The event is a platform bringing together Policy Makers, Thought Leaders, National & International Health Organisations, Social Entrepreneurs and Technology & Ancillary Healthcare Service Providers.
What US healthcare professionals were thinking about pancreatic cancer during...CREATION
During #ASCO19 CREATION.co isolated the online conversations of healthcare professionals based the US, to learn how they discussed pancreatic cancer during the meeting. Our data reveals that the big story for them was AstraZeneca's POLO trial data for olaparib.
The Unmet Needs and Interests of UK HCPs in Type 1 DiabetesCREATION
This mini-deck is from our Diabetes HCP Talking Points report and discusses the unmet needs and interests of UK healthcare professionals (HCPs) in Type 1 diabetes.
The study, developed in collaboration with healthcare professionals in the UK, answers questions about HCP digital behaviours and the needs they express in their online conversations.
Other things to discover from the full study are:
- Who the 25 most influential HCPs when discussing T1D
- Detailed analysis of the top 3 HCPs when discussing T1D
- How HCPs engage with one another online when discussing T1D, and how do patients feature in their conversation
- The key digital behaviours of HCPs
- HCPs’ thoughts on established treatments and recent innovations
- The unmet information needs of HCPs
- The key topics that interest UK and Spanish HCPs in relation to T1D
To download the full study and find more details click here:
creation.co/diabetes-hcp-talking-points/
More Related Content
Similar to Pakistan: how healthcare professionals use social media
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Healthcare is Getting Disrupted... Is Pharmacy Ready?Hillary Blackburn
Change is coming for the healthcare industry, particularly as digital disruption is happening. Within the broader healthcare industry, pharmacy will be impacted and should be ready to help the profession grow and thrive.
Reunited, and it feels so good! How doctors and hospitals use online channels...W2O Group
The first-ever study to evaluate the alignment between health system, hospital and physicians' online communications. Delivered at the Mayo Clinic Center for Social Media Summit on October 22, 2014 by Greg Matthews.
10 Best Companies in Nutraceutical Market 2023V3 2.pdfinsightscare
In the latest edition of Insights care, we bring to your reference the 10 Best Companies in Nutraceutical Market 2023 that are bringing the natural touch to the Healthcare Industry with their safe and durable neutraceutical products.
Presented to physicians, leaders and students at the University of Minnesota Hospital Healthcare Leadership Forum for the Gynecologic Oncology Division. April 2015.
We live in a connected world where the effort required to communicate with someone has fallen causing the frequency and volume of communication to rise significantly. To effectively reach physicians it’s import to understand how they network and what platforms they use to stay connected. Learn more about physician networking by reviewing the infographic below: Physician Trends – Social Media.
The 2nd edition of Healthcare Sabha - The National Thought Leadership Forum on Public Healthcare will be held at Novotel, Visakhapatnam on 9th-12th February 2017.
The event is a platform bringing together Policy Makers, Thought Leaders, National & International Health Organisations, Social Entrepreneurs and Technology & Ancillary Healthcare Service Providers.
What US healthcare professionals were thinking about pancreatic cancer during...CREATION
During #ASCO19 CREATION.co isolated the online conversations of healthcare professionals based the US, to learn how they discussed pancreatic cancer during the meeting. Our data reveals that the big story for them was AstraZeneca's POLO trial data for olaparib.
The Unmet Needs and Interests of UK HCPs in Type 1 DiabetesCREATION
This mini-deck is from our Diabetes HCP Talking Points report and discusses the unmet needs and interests of UK healthcare professionals (HCPs) in Type 1 diabetes.
The study, developed in collaboration with healthcare professionals in the UK, answers questions about HCP digital behaviours and the needs they express in their online conversations.
Other things to discover from the full study are:
- Who the 25 most influential HCPs when discussing T1D
- Detailed analysis of the top 3 HCPs when discussing T1D
- How HCPs engage with one another online when discussing T1D, and how do patients feature in their conversation
- The key digital behaviours of HCPs
- HCPs’ thoughts on established treatments and recent innovations
- The unmet information needs of HCPs
- The key topics that interest UK and Spanish HCPs in relation to T1D
To download the full study and find more details click here:
creation.co/diabetes-hcp-talking-points/
Analysis of the Top 3 UK Digital Opinion Leaders in DiabetesCREATION
This mini-deck is from our Diabetes HCP Talking Points report and discusses the Top 3 UK healthcare professionals (HCPs) influencing the online discussion around diabetes.
The study, developed in collaboration with healthcare professionals in the UK, answers questions about HCP digital behaviours and the needs they express in their online conversations.
Other things to discover from the full study are:
- Who the 25 most influential HCPs when discussing T1D
- How HCPs engage with one another online when discussing T1D, and how do patients feature in their conversation
- What the key digital behaviours of HCPs
- What HCPs’ thoughts on established treatments and recent innovations
- What the unmet information needs of HCPs
- What the key topics that interest UK and Spanish HCPs in relation to T1D
To download the full study and find more details click here:
creation.co/diabetes-hcp-talking-points/
Pharmaceutical engagement and conversation escalationCREATION
This process flow diagram can form the basis of engagement and escalation for pharmaceutical companies using conversational platforms such as social media or online health communities.
Using Big Data Systems to Understand Health Care Professional Conversations i...CREATION
Physicians and other healthcare professionals are flocking to public social media to collaborate with one another across countries and languages. They are debating clinical data, seeking advice from one another, and proactively forming networks that can shape the quality of future medical information. Movements such as #FOAMed (free open access medical education) are challenging the existing systems of knowledge transfer, and the future role of the life-sciences company within this network is yet to be defined. In this presentation Paul Grant will explore and interpret interactive data visualisations demonstrating how healthcare professionals have adapted to new and emerging channels and how their networks of influence can be used to gain deep insight about unmet medical information needs.
How Big Data is Transforming Medical Information Insights - DIA 2014CREATION
Daniel Ghinn's presentation at DIA 8th Annual European Medical Information and Communications Conference explores the use of big data in medical information...
Analysis of the online networking activities of 100,625 globally distributed healthcare professionals (HCPs) on Twitter indicates an increase in their use of public social media for clinical and professional purposes.
The international healthcare community are increasingly using public social media channels for professional network building and clinical conversation. Through focused clusters related to professional interest, healthcare professionals (HCPs) are recognizing the value of online connections for discovering and discussing: clinical cases; practice matters; research; treatments; and news.
Doctors 2.0 & You Special - Diabetes Digital Opinion Leaders with Pharma Inis...CREATION
The Doctors2.0 & You Conference Edition of Creation Healthcare's Digital Opinion Leaders in Diabetes study, presented at the conference by Daniel Ghinn. This conference edition includes unique event insights into healthcare professionals discussing pharma brands and diabetes. Includes analysis of HCPs discussing GSK's Avandia during FDA hearings and illustrates changing attitudes to the brand.
Digital Opinion Leaders in Diabetes: The Worldwide HCP Social Media StudyCREATION
Digital Opinion Leaders in Diabetes is the largest behavioural study ever conducted into healthcare professionals’ views on the diagnosis and management of diabetes as expressed in their conversations in public social media.
The study, which has analysed over 200,000 social media posts by healthcare professionals worldwide over a 1-year period between April 2013 and March 2014, includes contributions from professionals in a wide range of medical specialities as well as primary care physicians, nurses, and pharmacists, located in more than 120 countries.
Creation Healthcare and Creation Pinpoint - An introductionCREATION
Creation Pinpoint is a unique service developed to provide insight into the conversations and concerns of healthcare professionals around the world. In this presentation, learn about the history of Creation Healthcare, the company behind Creation Pinpoint, and find out how this service may benefit your healthcare communication needs.
Healthcare Professionals (HCPs) in Spain who have online influence in Diabetes.CREATION
These slides are from a webinar presented by Paul Grant and Daniel Ghinn on the 16th July 2013, introducing a methodology and full Creation Pinpoint digital opinion leaders insight report on healthcare professionals (HCPs) discussions about Diabetes in Spain.
Using Creation Pinpoint, the study explores the Top 25 digital opinion leaders (DOLs) in a one year period, and identifies some of the characteristics of the influence networks formed by HCPs in their use of public social media.
More information and contact details can be found at www.creationpinpoint.com
Doctors in Public Social Media: Cardiovascular Study - Doctors2.0 & You, Pari...CREATION
Daniel Ghinn's presentation at Doctors2.0 & You #doctors20 conference, Paris, June 2013.
The slides show highlights from research conducted using Creation Pinpoint into healthcare professionals on social media channels, analysing over 122,000 public social media profiles and 12,000 posts and tweets about cardiovascular disease.
Infographic at http://bit.ly/docsSM
Doctors in social media: the story so far, with Creation Pinpoint (slides)CREATION
Today we are seeing an explosion in doctors using public social media channels to talk with each other about clinical and practice matters. In this webcast, Daniel Ghinn presents some milestones in doctors' use of social media from recent years and reveals first-time insights from millions of analysed conversations between doctors online using Creation Pinpoint.
Also available as video webcast here: http://www.slideshare.net/CreationHealthcare/doctors-in-social-media-the-story-so-far
Social Media & Pharma - DIA Clinical Forum, Lisbon 13 October 2010CREATION
Slides from Daniel Ghinn's presentation at DIA (Drug Information Association) 4th Annual Clinical Forum, Lisbon, 13 October 2010.
This session was part of the Medical Information & Communications track, and was aimed at orientating medical information professionals to the role of social media in healthcare engagement. It's a basic introduction to the changing roles of healthcare stakeholders and especially the 'e-Patient'; and includes examples of social media's role in healthcare engagement including a brand new case study of Pfizer's 'Can you feel my pain' strategy in Europe.
DigiPharm Europe 2010: Reportable Adverse Events on the World Wide WebCREATION
At DigiPharm Europe 2010 Conference in London on 29 September, Paul Grant and Daniel Ghinn presented the highlights of a global study into reportable adverse events found online by therapeutic area, brand and territory.
The research was one of the most extensive studies of its kind ever conducted, and was carried out by nine of Creation Healthcare's international team of consultants based in seven countries.
The DigiPharm session included some interesting dialogue with conference participants, who shared their own experiences of adverse events monitoring.
The session concluded with a challenge to pharmaceutical professionals in marketing, communications and pharmacovigilence to collaborate, using these insights to develop appropriate strategies in their own companies.
Healthcare Engagement Strategy 2010: Insights from winning strategiesCREATION
Slides from the final event in our initial worldwide Healthcare Engagement Strategy 2010 series, presented by Paul Grant begin_of_the_skype_highlighting end_of_the_skype_highlighting and Daniel Ghinn.
At the event we revealed behind-the-scenes insights from our interviews with Johnson & Johnson, Pfizer, Mayo Clinic, Tudiabetes, PatientsLikeMe and skin cancer charity Skcin.
These slides are from our last event at the Hilton Park Lane, London. With professionals from pharma, medical devices, government, healthcare networks and medical journals together in one room, the event was a fantastic melting pot of great ideas about healthcare engagement.
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
Acute scrotum is a general term referring to an emergency condition affecting the contents or the wall of the scrotum.
There are a number of conditions that present acutely, predominantly with pain and/or swelling
A careful and detailed history and examination, and in some cases, investigations allow differentiation between these diagnoses. A prompt diagnosis is essential as the patient may require urgent surgical intervention
Testicular torsion refers to twisting of the spermatic cord, causing ischaemia of the testicle.
Testicular torsion results from inadequate fixation of the testis to the tunica vaginalis producing ischemia from reduced arterial inflow and venous outflow obstruction.
The prevalence of testicular torsion in adult patients hospitalized with acute scrotal pain is approximately 25 to 50 percent
Pakistan: how healthcare professionals use social media
1. creation.co
Source: CREATION Pinpoint®
Pakistan healthcare professionals using Twitter
How to engage
healthcare
professionals on
social media:
A guide for pharmaceutical
companies in Pakistan
Daniel Ghinn
CEO & Founder, CREATION
@creationdaniel
2. creation.co
Source: CREATION Pinpoint®
Pakistan healthcare professionals using Twitter
Analysis of
>3,000
online healthcare
professionals
in Pakistan
who have posted
>1.6M
social media posts
3. 2
There are
7,046
social relationships
between Pakistan
healthcare
professionals
Physician
Nursing
Pharmacy
Allied health
Complimentary medicine
Dentistry
creation.co
Source: CREATION Pinpoint®
Pakistan healthcare professionals using Twitter
4. 3
Pakistan
HCPs
mentioned
each other
online
20,399
times in 15
months
Jan 2018 - Mar 19
Physician
Nursing
Pharmacy
Allied health
Complimentary medicine
Dentistry
creation.co
Source: CREATION Pinpoint®
Pakistan healthcare professionals using Twitter
5. Pakistan HCPs are followed by
12,213
HCP peers globally
and a total of
1,139,216
Twitter accounts globally
creation.co
Source: CREATION Pinpoint®
Pakistan healthcare professionals using Twitter
6. creation.co
Source: CREATION Pinpoint®
Pakistan healthcare professionals using Twitter
250k 500k 750k 1M0
via Facebook
Web client
Number of tweets posted by HCPs in Pakistan, Jan 18 – Mar 19
Most HCP tweets in Pakistan are posted onAndroid
devices
7. creation.co
Source: CREATION Pinpoint®
Pakistan healthcare professionals using Twitter
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
iPad via Facebook Web client iPhone Android
Devices used by HCPs in Pakistan to post tweets
As iPhone use grows, web client use shrinks among
HCPs in Pakistan
8. 0 250000 500000 750000 1000000
Other
Hindi
Urdu
English
53%
posts are in
English
25% posts are
in Urdu
creation.co
Source: CREATION Pinpoint®
Pakistan healthcare professionals using Twitter
250k 500k 750k 1M0
HCPs in Pakistan post mostly in English language
9. Why not pakistani doctors prescribe
generic medications to the patients over
brand-name drugs ?? Doctors commnt plz
😊
• 23 Mar 2019@lubna_aishaLubna burki
26 Comments 3 Retweets 64 Likes
• 23 Mar 2019@RheumatologisttDr Suleman Khan
Prescription by generic name should be
the case and is ideal but in Pakistan there
is poor regulation of Pharmaceutical
companies and then physicians are
anxious about efficacy. However this then
gives opportunity to those who have huge
conflict of interest 🤐
Rheumatologist
1 Comment 7 Likes
Psychiatry only dept @AKUGlobal that has
a sign on its entrance ‘Pharma reps not
allowed’. Courtesy Dr Murad.
@MuradMKhan. Hopefully now most will
follow suit. Thx @Ali_Madeeh for sharing.
Much badness has already happened.
• 4 Nov 2018@ayesha_mian1Ayesha Mian
1 Comment 14 Retweets 32 Likes
• 4 Nov 18@WaseemMalghaniDr Waseem Malghani
Nice and agreed but let me inform you
public sectors hospitals are getting
donations for poor patients welfare from
pharma companies. Either patients (as in
AKU) or goverment has to pay the bill. All
doctors are not corrupt and don't prescribe
with out indication
Psychiatrist and Gastroenterologist
Off-label use of #ketamine for mood
disorders:
• 22 Mar 2018@MDEdgePsychMDEdge Psychiatry
2 Retweets 5 Likes
• 14 Apr 2018@frontlineshrinkMuncef Ali
In Pakistan private clinicians have already
started using ketamine infusions on
patients with severe depression. To make
more money and in the garb of rapid utility
pharmaceutical industry have been
procuring these kits for psychiatrists.
Psychiatrist
1 Comment 1 Retweet 4 Likes
HCPs in Pakistan converse onTwitter with both peers and
patients about pharmaceutical and healthcare activity.
Brand vs generic medicines Pharma activity Off label product use
creation.co
Source: CREATION Pinpoint®
Pakistan healthcare professionals using Twitter
10. 0 9000 18000 27000
Dawn
The Express Tribune
Times of Islamabad
Paper.li
Instagram
YouTube
Facebook
0 3000 6000 9000
#Karachi
#alcoholism
#addiction
#PTI
#Pakistan
Most shared source: Facebook
Most used hashtag: #Pakistan
creation.co
Source: CREATION Pinpoint®
Pakistan healthcare professionals using Twitter
3k18k 27k 0 6k 9k9k0
Number of times source shared by HCPs in Pakistan Number of times hashtag used by HCPs in Pakistan
HCP online conversation in Pakistan includes many posts about politics and religion
11. Waqas Gul, Gastroenterologist
Mianwali, Pakistan
2,295followers
Social presence:
Topics of interest:
Health systems, politics, sports
creation.co
Source: CREATION Pinpoint®
Pakistan healthcare professionals using Twitter
@gul5waqas
Zubair Khan, Gastroenterologist
Multan MedicalComplex, Multan, Pakistan
1,236followers
Social presence:
Topics of interest:
Medical studies, religion, justice
@drzubair9
Dr Paermin, Internist/Nephrologist
Pakistan
993followers
Social presence:
Topics of interest:
Medical information, news and awareness
@Paermin1Dr
Muhammad Babar Riaz Abidi, Internist
Lahore, Pakistan
574followers
Social presence:
Topics of interest:
Drug prices, news, politics
@babarabidi
Pakistan online healthcare professionals
12. Harris H. Qureshi, Urologist
Sindh Institute of Urology and
Transplantation, Karachi, Pakistan
1,823 Twitter followers
5,109 Instagram followers
2,014 Facebook followers
creation.co
Source: CREATION Pinpoint®
Pakistan healthcare professionals using Twitter
@dr_hhq
Pakistan healthcare professionals on Facebook
harris.qureshi
Doctors in Pakistan are active on various Facebook groups.
Many of these groups are not limited to HCPs in Pakistan.
Groups contain a mixture of asking for medical advice, medical
training videos, medical information, medical advertising and
medical job advertising.
Authors on open groups include doctors and other healthcare
industry roles
13. 0
200
400
600
800
<50 <100 <200 <500 <1,000 <2,000 <5,000 >5,000
Dr. Rashid Ayoub
Consultant surgeon
@imraxid
42,663followers
creation.co
Source: CREATION Pinpoint®
Pakistan healthcare professionals using Twitter
0
200
400
600
800
<100 <200 <500 <1,000 <2,000 <5,000 <10,000>10,000
50%
of HCPs have posted
times
>200
Number of Twitter followers
Number of
HCPs in
Pakistan
Number of
HCPs in
Pakistan
Lifetime tweets posted
A relatively small number of individuals dominate online HCP conversation in Pakistan
14. In summary: opportunities for pharmaceutical companies in Pakistan
1. Be with your customers:
on social media
5. Deploy resources for
mobile use, esp. Android
8. Use meaningful
hashtags
7. Respond to customer
concerns
2. Listen to customer
needs
4. Collaborate with
international colleagues
6. English language for
reach; Urdu for focus
9. Choose the right social
media channels
10. Identify the HCP
‘Digital Opinion Leaders’
3. Add value to the
conversation
creation.co
Source: CREATION Pinpoint®
Pakistan healthcare professionals using Twitter
Editor's Notes
Twitter names shown for most peer-connected HCPs in Pakistan
Scale of name reflects number of connections
Arrow direction shows who mentions who (points to the HCP mentioned).
Arrow thickness shows how much they mention each other.
https://twitter.com/Rheumatologistt/status/1109449076544815104
https://twitter.com/WaseemMalghani/status/1059162979424448517
https://twitter.com/frontlineshrink/status/985162301253804033
other examples???:
https://twitter.com/dr_imran/status/1039938469068451842
https://twitter.com/amjaffar/status/1021436985200824320
Facebook shares, whilst including health related posts, are most frequently religious and political sharing from personal Facebook accounts.