Doctors in Public Social Media: Cardiovascular Study - Doctors2.0 & You, Paris June 2013

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Daniel Ghinn's presentation at Doctors2.0 & You #doctors20 conference, Paris, June 2013. The slides show highlights from research conducted using Creation Pinpoint into healthcare professionals on social media channels, analysing over 122,000 public social media profiles and 12,000 posts and tweets about cardiovascular disease. Infographic at http://bit.ly/docsSM

Conversations among 122,000 social media profiles
were analysed using Creation Pinpoint
between April 2012 and March 2013.
Creation Pinpoint is the world’s
premier tool for studying conversations
among healthcare professionals worldwide
in public social media channels.
www.creationpinpoint.com

Slides from the final event in our initial worldwide Healthcare Engagement Strategy 2010 series, presented by Paul Grant begin_of_the_skype_highlighting end_of_the_skype_highlighting and Daniel Ghinn. At the event we revealed behind-the-scenes insights from our interviews with Johnson & Johnson, Pfizer, Mayo Clinic, Tudiabetes, PatientsLikeMe and skin cancer charity Skcin. These slides are from our last event at the Hilton Park Lane, London. With professionals from pharma, medical devices, government, healthcare networks and medical journals together in one room, the event was a fantastic melting pot of great ideas about healthcare engagement.

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This mini-deck is from our Diabetes HCP Talking Points report and discusses the Top 3 UK healthcare professionals (HCPs) influencing the online discussion around diabetes. The study, developed in collaboration with healthcare professionals in the UK, answers questions about HCP digital behaviours and the needs they express in their online conversations. Other things to discover from the full study are: - Who the 25 most influential HCPs when discussing T1D - How HCPs engage with one another online when discussing T1D, and how do patients feature in their conversation - What the key digital behaviours of HCPs - What HCPs’ thoughts on established treatments and recent innovations - What the unmet information needs of HCPs - What the key topics that interest UK and Spanish HCPs in relation to T1D To download the full study and find more details click here: creation.co/diabetes-hcp-talking-points/

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