The document discusses a study conducted on the connectivity of Indian pharmaceutical companies on social media. It finds that people widely use online sources for health information and social media provides pharmaceutical companies an opportunity to share information and create brand awareness. The study analyzed the social media presence of major international and Indian pharmaceutical companies and found that most Indian companies have very limited online presence compared to international brands. It provides recommendations for Indian companies to better utilize social media for educating patients and differentiating their brands.
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I presented recently at the Johns Hopkins Medicine Community Division Medical Staff Leadership Retreat along with Senior Vice President of Marketing and Communications to raise awareness of trends related to Physician Reputation Management. The presentation includes tips to physicians on how they could individually approach using limited resources and introduced a few additional resources and approaches which they might pursue. Afterwards, we followed with discussion of how the health system could approach with broad strategy.
State Reform Survey Workgroup Meeting, February 2015soder145
A year has passed since full ACA implementation, and several states are gearing up for data collection in 2015. To guide this process and generate ideas, SHADAC is convened a web-assisted conference call. Colorado and Oregon shared their experiences selecting new reform-relevant content for their surveys, and researchers from the Urban Institute shared lessons learned from the Health Reform Monitoring Survey (HRMS).
Growing Bio-pharma Digital Marketing Impact by Digitizing Launch, Developing ...Best Practices
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It has become quite crucial to identify the drivers of digital marketing performance excellence in the health care industry which will enable companies to gain valuable customer insights, build effective relationships, leverage online media, and maximize revenue.
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Like all other businesses, the healthcare and pharmaceutical industry is also looking keenly at digital for enhancing and marketing their products. Social media and mobile apps are set to play a bigger role in the growth of this business. This will help people to catch up with tech-savvy emerging markets peers, approximately half the pharmaceutical companies are expected to allocate more than a fifth of their marketing budget to digital marketing by 2019.
Website and applications for medical knowledge sharing such as Knowledge Genie to those having on virtual and augmented reality to engage with doctors and patients, Pharmaceutical industries are getting their marketing strategy aligned to digital prospects.
Pharma Marketing Digital Trends to Watch in 2020. A closer look at some of the future directions that Pharma Marketing need in 2020 to arm themselves for in full readiness for the next 12 Months
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In this exclusive Social On Us webinar we discuss:
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
2. Overview of Indian Pharmaceutical Industry
• 1990 - INR 5,000 crores
• 2009-10 - INR 1,00,000 croresTurnover
• Domestic - INR 62,055 crores
• Exports - INR 42,154 crores
Indian
Market
• Volume - World’s 3rd largest producer
• Value - World’s 14th largest
• One of the Lowest priced markets in the world
Position
• 15.3% during 2011-12 to 2013-14CAGR (PE)
• More than 20% of the world’s genericsProduction
• Three out of the Global Top 10 fastest growing generic
companies are from India
Top
Companies
• Global Top 10 - Sales
• Value - INR 2,50,000 crores
Future
(2020)
3. Active Users - 100 crores (Oct, 2012)
Active Users - 20 crores (Dec,2012)
Video Views a day- 400 crores (Jan, 2012)
To conduct a study to understand the connectivity of Indian
Pharmaceutical companies on Social Media
1
• Whether people use online sources for health related information
2
• Whether entering a social medial platform help a Pharmaceutical
company
1. To share health related information
2. Create brand awareness
4. I
N
T
E
R
N
A
T
I
O
N
A
L
COMPANY
Facebook Twitter Youtube
Likes Followers Tweets Subscribers
Video
Views
AstraZeneca
GlaxoSmithKline
Johnson & Johnson
Merck (US)
Novartis
Pfizer
I
N
D
I
A
N
Dr. Reddys
Cipla
Ranbaxy (Volini, Revital)
Glenmark*
Sun Pharma
Lupin
5. I
N
T
E
R
N
A
T
I
O
N
A
L
COMPANY
Facebook Twitter Youtube
Likes Followers Tweets Subscribers
Video
Views
AstraZeneca 12009 17387 1053 126 25732
GlaxoSmithKline 69425 17405 1126 800 221683
Johnson & Johnson 38728 24507 3062 6493 7551651
Merck (US) 5866 8053 1087 206 19251
Novartis 20936 32190 2386 1688 561013
Pfizer 57721 36056 1100 501 733934
I
N
D
I
A
N
Dr. Reddys
Cipla
Ranbaxy (Volini, Revital)
Glenmark*
Sun Pharma
Lupin
6. I
N
T
E
R
N
A
T
I
O
N
A
L
COMPANY
Facebook Twitter Youtube
Likes Followers Tweets Subscribers
Video
Views
AstraZeneca 12009 17387 1053 126 25732
GlaxoSmithKline 69425 17405 1126 800 221683
Johnson & Johnson 38728 24507 3062 6493 7551651
Merck (US) 5866 8053 1087 206 19251
Novartis 20936 32190 2386 1688 561013
Pfizer 57721 36056 1100 501 733934
I
N
D
I
A
N
Dr. Reddys No Page 469 619 0 0
Cipla No Page 2117 67 0 0
Ranbaxy (Volini, Revital) No Page 566 12 34 39374
Glenmark* 75 No Page
No
Page
0 44
Sun Pharma No Page 544 126 0 0
Lupin 788 No Page
No
Page
0 0
7. Scope & Advantages of Social Media
High
ROI
Flexibility
- Content
Targeting
- Specified
group
Faster
feedback
loop
Cost per
contact -
Small
Offer a quick means to update information that is current and relevant
to the target markets
Complement other communication channels
HUGE POTENTIAL
• Social commerce sales have the potential to
bring in $30 billion each year by 2015**
• 50% of these social commerce sales will
occur through social media**
**Mashable (Nov, 2012)
8. FDA GUIDELINES FOR SOCIAL MEDIA
PROMOTION
• “All advertisements for any prescription drug shall present a true statement of
information in brief summary relating to side effects, effectiveness and
contraindications, and there must be a fair balance in the benefits and risk
information provided to consumers.” - FDA
The guidance document published by the FDA in May 2009 did not provide
adequate guidance on the use of online technologies
Distinct features of non -print media add complexity
Defining information related to drugs with limited number of characters
available in each ad is a difficult task
9. RESEARCH METHODOLOGY
Secondary Research
Various academic and industrial reports
Primary Research
Sample
Size – 310
Random
Sample
Type -
Online and
Paper
Participants
Age
Distribution N %
Below 15 2 1%
16-25 166 54%
26-34 87 28%
Above 35 55 18%
Gender
Distribution
Male 238 75%
Female 72 25%
Occupation
Distribution
Student 148 48%
Employee 138 45%
Business 11 4%
Housewife 6 2%
Others 7 2%
10. INQUISITIVENESS
89% - Search online for health
related information
High Potential to increase their
reach on online platforms
SENSITIVENESS
64% - Information they found
online affect their decision to
seek a doctor
Users don’t take chances, but
approach a doctor for specialist
advice
RE-
VERIFICATITION
Seek for a second opinion from
another doctor even after
approaching a doctor
Re-verify the advice on online
sources
ONLINE MEDIUM -
SPECTRUM
16-25 years- 76% Facebook
Above 25 years - 74% Separate
website by the company
Youth - Facebook (Other SM)
Old - Company Website
SHARING HEALTH
INFORMATION
79% - Shared or sent health or
medical related information
Care for others – Wish their
friends to read and get benefited
from it
IMPACT OF
HEALTH
INFOMATION
62% of the respondents had
stated that there was as minor
impact on them
Develop a web site Satisfy
people’s need which could make
a major impact on them
FINDINGS IMPLICATIONS
11. RECOMMENDATIONS
• Dedicated for providing health
related information Leverage to
build brand
Website &
FB page
• In long run, it will widen the
audience base
Provision
of info.
• Based on the age groups
Different
approach
es
• Facebook - Small problems
• Website - Deep issues (in detail)
Type of
info.
12. • Clear guidelines for promotion
• In India CDSCO should play a major role
Regulations - Social
Media
• Application based service
• SMS based service
• Precautions, Symptoms to be taken for the diseases
Mobile Application
and Service
• Pharmaceutical company Articles More awareness Users can take
correct decisions
Authentic provider
RECOMMENDATIONS
OUTCOME
• Itself from its
competitors
DIFFERNTIATION
• Sharing Health
Information
EDUCATION
• Patients –
• Well informed
• Take care of
their health
• Company –
• Brand
Awareness
• Trust
RESULT
13.
14.
15. • Sample Size was limited
• The accuracy of responses could have
been varied between different
respondents
• The data available for Indian rules and
regulations on social media platform is
very limited as compared to that
defined by FDA
Scope for Improvement
•Study conducted to understand the types of
health information they look for
• Frequent searched topics
• Satisfaction with information available
• Preferences on getting updates of health
information
• A study to understand
• Current focus and strategies of
international pharmaceutical companies
• Feasibility of replicating the same for
Indian companies
LIMITATIONS
CONCLUSION - From the study, we understand that people use online
sources for health related information and pharmaceutical companies have a
great opportunity to explore social media platform for marketing their
products.
16. Appendix 2- References
• Promoting online sales of dental supplies. Journal of Medical Marketing 8: 137 – 143, Gadish, (2008)
• Promotion Audits, SDI Health, Yardley, Pennsylvania, (2009)
• Guidance for industry presenting risk information in prescription drug and medical device promotion –
Draft guidance. (Dec, 2011)
• The magical digital, Stephanie C. Ardito, (March 2012)
• Why Drug makers don’t Twitter, Businessweek, (Nov, 2009)
• 100% foreign direct investment regime in pharmaceutical sector, Economic Times (Oct, 2011)
• Estimating the value of internet marketing in the US pharmaceutical industry, Thani Jambulingam,
(2010)
• http://www.cliohealthcare.com/winners_media/2010/pr/pdf/401000796_1_supporting.pdf
• http://mashable.com/2012/11/01/facebook-sales/
• http://mashable.com/2011/08/16/social-media-marketing-stats-infographic/
