Successfully reported this slideshow.

Sustainable business - where to start

0

Share

Loading in …3
×
1 of 88
1 of 88

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Related Audiobooks

Free with a 14 day trial from Scribd

See all

Sustainable business - where to start

  1. 1. Sustainable business - where to start! Camilla Dahle
  2. 2. Hello! Camilla Dahle/Dahle Digital/inUse
  3. 3. I am a design strategist with a passion for sustainability
  4. 4. A paradigm shift is happening these years in the world of business. https://www.nielsen.com/us/en/insights/news/2018/sustainability-sells-linking-sustainability-claims-to-sales.html
  5. 5. Opportunity for entrepreneurial minds and a chance to create better futures.
  6. 6. We are linked through a complex network of connections and value chains.
  7. 7. Sustainable businesses utilises and optimises these collaborative systems.
  8. 8. Instead a new 'thing' .. designing FOR the systems we live in.
  9. 9. Today: 1. What is a sustainable business 2. The product 3. Up and running
  10. 10. Exercises using your own idea, getting a feel for what it means
  11. 11. Did you bring ideas? Raise of hands
  12. 12. So what are reasons for moving towards sustainable business?
  13. 13. "A profitable, socially, environmentally, responsible business by conserving resources and reducing expenses while engaging employees and building customer loyalty" Cultivating Capital
  14. 14. First things first: The core of the business Governance and mission
  15. 15. Sustainability is not an add-on it's a core belief system Simon Sinek's Golden Circle
  16. 16. Common sense business practices Common sense business practices Sustainable business practices
  17. 17. WHAT IS A SUSTAINABLE BUSINESS?
  18. 18. Sustainability Regenerative business Circular economy Cradle to cradle Zero waste Waste to wealth ....
  19. 19. Sustainability is about BALANCED human living "Sustainability is the ability to meet the needs of the present without compromising the ability of future generations to meet their needs." UN 1987
  20. 20. Sustainability focuses on three dimensions: Planet Economic Social Ecological Sustainability
  21. 21. TRIPLE BOTTOM LINE* in a sustainable business: *John Elkington People Profit Planet
  22. 22. The need for sustainable business minds: Thinking holistically
  23. 23. PEOPLE as a sustainable BUSINESS you have a social bottom line: Positively impacting: Employees People in your value chain ..and surrounding communities
  24. 24. PROFIT as a sustainable BUSINESS you have an economic bottom line: Business profit bottom line Impact on suppliers and community. Building a positive economic environment
  25. 25. PLANET as a sustainable BUSINESS you have an environmental bottom line: Minimal impact the environment Consuming few natural resources Renewable energy + Water use
  26. 26. It is all about being part of the system. No one is an island.
  27. 27. Where do you start?
  28. 28. To understand where you are going You need to know where you are
  29. 29. Start with an audit ... when you already have a business
  30. 30. .. Or use it as a start guide for setting up your business
  31. 31. Simple Sustainability Auditing for small businesses* Governance Employees engagement and diversity Environmental responsibility Supply chain & procurement Social responsibility Metrics & verification *Cultivating Capital
  32. 32. Once you are up and running you use more detailed certifications
  33. 33. Example from B Corps audit
  34. 34. THE PRODUCT
  35. 35. Developing a sustainable product idea
  36. 36. Thinking holistically from the beginning: Systems methods
  37. 37. Shaping a product
  38. 38. Systems thinking
  39. 39. The butterfly model - Ellen McArthur Foundation
  40. 40. The butterfly model - Ellen McArthur Foundation From a linear economy To a circular economy: • Prolonging product life • Purposeful use of resources
  41. 41. A simplified model*
  42. 42. ...we make our product or service more modular/adaptable? ...our product be inspired by living systems? ...how might we turn our product offering into a service? ...how might our product be refurbished over time? How Might ..:
  43. 43. Bio-Mimicry Regenerative Circular Adaptive Balanced feedback Systems Flows https://asknature.org Inspiration from nature
  44. 44. Human centered, service focused
  45. 45. How a product is used is central for a product to be sustainable
  46. 46. Disassembly Recyclability Repair Reusability Remanifacture Efficiency Longevity Modularity Influence Equity Obsolescence Systems change Disruption Integrity Design for ...
  47. 47. Find more idea generation methods: IDEO/Circular Designguide Leyla Acaroglu/ Unschool Sustainability Guide
  48. 48. MATERIALS
  49. 49. It's about impact. Understand the life cycle of the materials
  50. 50. Materials are not good or bad
  51. 51. How it is used is everything
  52. 52. Key factors • from easily-grown matter • it’s renewable • locally available • Strong & durable • Turning waste into a resources • Non-toxic and harmless
  53. 53. • existing materials • Substitute harmful, synthetic materials with sustainable materials
  54. 54. The level of recyclability: Metal Glass Paper Plastic
  55. 55. Only an estimated 12% of plastic is recycled with a significant loss in quality. ...But it is under research and investment
  56. 56. • Mono plastic materials suitable for recycling • Use recycled plastic if food safety/ regulation permits • Increase use of bio-based plastic • Collaborate with external parties to reduce ocean plastic pollution • Rethink the use of new plastic technologies About plastic..
  57. 57. Green chemistry and commerce council Cradle to Cradle Certified (c2ccertified.org) ... what not to use
  58. 58. THE IMPORTANCE OF PARTNERSHIPS: SUPPLY CHAINS
  59. 59. Work closely with suppliers Reliable partnerships are everything!
  60. 60. Remember the business is part of a system.
  61. 61. Potential issues: Sweat shops Water overuse Dirty energy sources Unfair wages
  62. 62. Locate critical issues across the whole the supply chain
  63. 63. Work together with your suppliers to help them achieve the sustainability goals
  64. 64. Do a systems map!
  65. 65. Free measurement framework for supply chains: The Sustainability Consortium (TSC)
  66. 66. Traceability is key It validates your product!
  67. 67. “The ability to identify and trace the history, distribution, location and application of products, parts and materials, to ensure the reliability of sustainability claims, in the areas of human rights, labour (including health and safety), the environment and anti-corruption.” United Nations Global Combat
  68. 68. B Corp TRUE zero waste Fairtrade Or tools : IPE Supply Chain Map Sustainable Minds Using 3rd party certification:
  69. 69. Future: Using blockchain for traceability of partners and materials
  70. 70. Even if your product or service is largely digital it is still part of a larger system
  71. 71. The internet's carbon footprint is growing Streaming content is 60-70%!
  72. 72. Servers Programming Usage Energy suppliers Charging (usage) Device manufacturing
  73. 73. UP AND RUNNING
  74. 74. Running the business 360* in the workplace
  75. 75. Continuous buyin throughout the business
  76. 76. Conserving resources and reduce pollution*
  77. 77. Alternatives to travel: Meetings Workshop Commute
  78. 78. Equipment: IT - servers - cloud IT - hardware Mobiles
  79. 79. The business space: Office materials Lighting, water & heating Waste & recycling Food Events
  80. 80. Doing well by doing good Engaging in the community
  81. 81. Sounds complex? The simplest and safest way is to make use of the many great resources
  82. 82. Certified frameworks
  83. 83. Frameworks are great as an all-round goal. One of the largest is B Corps
  84. 84. What resources are needed?
  85. 85. • What happens after its first use cycle? • Does it return to the biosphere? (e.g. packaging that biodegrades) • Does it get reused or repurposed by a new user? (e.g. a cell phone that someone else uses after you in a new market or a wine bottle becoming a decorative item) • Does it get repaired or refurbished? (e.g. a pair of boots that gets repaired) • Does it get remanufactured? (e.g. a phone case that gets remade instead of throwing away the whole smartphone) • Does it get recycled? (e.g. metal that gets melted down and reused)
  86. 86. Governance The CEO has made sustainability a priority and allocated resources for a sustainability program. Sustainability is specifically included in the company's mission statement. The company’s business model is designed to benefit people and the planet. Employee Engagement & Diversity Employees are given opportunities to engage through a green team. The company takes care of its people by paying a living wage and offering a wellness program. Underrepresented groups (e.g., women, minorities, LGBT, individuals with disabilities) are represented at the management, executive, or ownership levels. Environmental Responsibility The company saves energy and water by using energy efficient lighting & low-flow toilets. Recycling and composting bins are set up and employees are trained on proper sorting procedures. Employees are incentivized to carpool, take public transit, or bike to work rather than driving. Supply Chain & Procurement Preference is given to suppliers with a commitment to social and environmental sustainability. Preference is given to suppliers who are local. Environmentally preferable purchasing is set up for paper products, cleaning products, and reusable items instead of disposables. Social Responsibility Company has a community service policy and encourages employee volunteerism. Company has a charitable giving policy and makes donations to nonprofit organizations. Company supports and/or sponsors local events and organizations. Metrics & Verification Company tracks its energy and water usage, waste generation, and its carbon footprint. Sustainability goals have been established and communicated throughout the organization. Company's sustainability practices have been certified by an independent, third- party organization. Cultivating Capital: Small Business Sustainability Audit
  87. 87. Thank you! camilla@dahledigital.com Camilla Dahle: LinkedIn

×