This document provides information about image consulting and personal branding services offered by Refined Images. It discusses the importance of first impressions and how visual packaging can communicate about a person or business before anything is said. It then summarizes several training series that Refined Images offers related to impression management, self-promotion, and developing a strong personal brand. The trainings cover topics like nonverbal communication, defining a brand, professional wardrobe, introductions, relationship building, and more. Biographies are provided for the team leaders Patty Buccellato and Jill Jordan who have experience in personal branding and image consulting.
Idea revolution provides strategic brand solutions through innovative ideas. They take an integrated approach combining insights, passion and talent. Their team of experts works to uncover compelling solutions that build relationships and produce results for clients.
The C2C Be Tempting Strategy Guide
“What does it take to be successful?”
“How do we build a magnetic personality?”
“How do we actually become tempting?”
To put simply and succinctly, the C2C Be Tempting Strategy Guide equips you with all the tools for “strategies that enable you to enhance your life in all domains"
The document describes 12 corporate training programs conducted by Positive Revolution. The programs cover topics such as presentation skills, business networking, change management, creativity and innovation, customer service, team building, leadership, communication, negotiation, sales, stress management, and employeepreneurship. Each program description includes the topics covered, who the program is ideal for, and the modules or content included in the training.
Emperor quick thought on the business of design sep2012Mot Juste
The document provides 10 thoughts on optimizing design to achieve business objectives such as differentiation, effective communication, and engagement. It emphasizes the importance of understanding audiences, aligning design with brands, selecting the right channels, and having a plan with clear calls to action and feedback mechanisms. Design is seen as fundamental to effective communication and achieving impact and action, but the challenge is balancing strategic and tactical considerations to deliver results for businesses.
Nourish Brands a marketing and advertising agency based in Melbourne Australia - we help brands grow. Specialising in FMCG, consumer and hospitality brands.
Spring Into Spring Presentation Dress For Sucess Semnair 03.2012IMAGECONSUTINGBYAMY
This document provides an overview of a seminar titled "Dress for Success" presented by Amy McNish on March 21, 2012. The seminar covers topics such as image consulting, business casual attire, the color yellow, and spring/summer 2012 fashion trends. It includes slides on McNish's background as an image consultant, examples of appropriate business casual outfits, color and print suggestions for the season, and a question and answer section at the end.
1. Meydan aims to accelerate startups from idea to revenue by providing knowledge, tools, and mentorship over 9 weeks to ready ideas for investor pitches.
2. Their program selects pioneering ideas and compresses the typical startup timeline through packaged expertise and proven methods.
3. By week 10, startups will have built an initial offering, generated sales leads, and be ready to pitch to angel investors for initial funding.
Idea revolution provides strategic brand solutions through innovative ideas. They take an integrated approach combining insights, passion and talent. Their team of experts works to uncover compelling solutions that build relationships and produce results for clients.
The C2C Be Tempting Strategy Guide
“What does it take to be successful?”
“How do we build a magnetic personality?”
“How do we actually become tempting?”
To put simply and succinctly, the C2C Be Tempting Strategy Guide equips you with all the tools for “strategies that enable you to enhance your life in all domains"
The document describes 12 corporate training programs conducted by Positive Revolution. The programs cover topics such as presentation skills, business networking, change management, creativity and innovation, customer service, team building, leadership, communication, negotiation, sales, stress management, and employeepreneurship. Each program description includes the topics covered, who the program is ideal for, and the modules or content included in the training.
Emperor quick thought on the business of design sep2012Mot Juste
The document provides 10 thoughts on optimizing design to achieve business objectives such as differentiation, effective communication, and engagement. It emphasizes the importance of understanding audiences, aligning design with brands, selecting the right channels, and having a plan with clear calls to action and feedback mechanisms. Design is seen as fundamental to effective communication and achieving impact and action, but the challenge is balancing strategic and tactical considerations to deliver results for businesses.
Nourish Brands a marketing and advertising agency based in Melbourne Australia - we help brands grow. Specialising in FMCG, consumer and hospitality brands.
Spring Into Spring Presentation Dress For Sucess Semnair 03.2012IMAGECONSUTINGBYAMY
This document provides an overview of a seminar titled "Dress for Success" presented by Amy McNish on March 21, 2012. The seminar covers topics such as image consulting, business casual attire, the color yellow, and spring/summer 2012 fashion trends. It includes slides on McNish's background as an image consultant, examples of appropriate business casual outfits, color and print suggestions for the season, and a question and answer section at the end.
1. Meydan aims to accelerate startups from idea to revenue by providing knowledge, tools, and mentorship over 9 weeks to ready ideas for investor pitches.
2. Their program selects pioneering ideas and compresses the typical startup timeline through packaged expertise and proven methods.
3. By week 10, startups will have built an initial offering, generated sales leads, and be ready to pitch to angel investors for initial funding.
Victoria's Secret aims to get men to buy women's underwear as gifts. It proposes doing a world's first online fashion show advertised during the Super Bowl to publicize an unprecedented response. However, the response levels crashed the system. The document discusses intensifying brand involvement through various points of contact and the interplay between them to create a sensory brand world that maximizes involvement. It also covers brand audits, brand scans, challenge definition and idea generation in a 360-degree approach.
PrimeTalk The Coaching Issue - Vol 1 Issue 3 Oct 2009Warwick_Abbott
This document summarizes an issue of the newsletter PrimeTalk. It introduces Benita Treanor as the Principal Coach at Primeast. It then discusses different types of coaching offered by Primeast including traditional one-on-one coaching, coaching skill development, coaching supervision, group coaching, coaching forums, and consulting. It also discusses an article on coaching for mental toughness and developing resilience.
The document outlines an agenda for a one-day program on strategy. The objectives are to learn how to think about creating desire, strategy, and action plans. The program discusses the selling challenge of convincing customers to buy QuickSchools and overcoming buying inertia. It also covers defining strategy, identifying competitors, and discussing what QuickSchools' strategy should be. Group work is assigned to analyze competitors and QuickSchools' strategic position.
Communicate Powerfully Onstage, In Person & Over The Phone - Michelle Villalo...Michelle Villalobos
Michelle takes the audience through the essentials for getting people to say "yes" to you when you communicate - particularly when presenting, speaking in public, or selling.
Our presentation in London on 24 Jan 2013 on building brand awareness int he digital world. Presented by Precedent's Head of Mobile John Campbell and Consultant Rob van Tol.
Building Brand Awareness in a digital world - 18th March 2013Precedent
The document discusses building brand awareness in the digital world. It examines how brands can grab attention in an environment where people are exposed to thousands of marketing messages daily. It emphasizes the importance of understanding what triggers attention, such as appealing to emotions, relevance and uniqueness. The document also outlines research methods that can be used to develop customer personas and roadmaps to help guide brand strategies.
This document discusses building an effective social media team. It recommends including representatives from various departments, like PR, marketing, customer service, and product development, who can provide different perspectives. Key skills for team members include strong communication, a good work ethic, diplomacy, and both corporate and customer knowledge. Assembling a cross-functional team will help social media efforts have wider impact and integrate learnings throughout the organization.
Gen Y employees have grown up playing video games and using social media. They expect the same level of technology, feedback, and engagement at work. Gamification uses elements from games like badges, levels, goals, and social interaction to motivate employees. By providing real-time feedback, transparency into performance and goals, and opportunities for achievement and competition, businesses can better engage Gen Y workers and see benefits to engagement and performance.
Marketing The Futureof Brands,A Chapterfrom Brandsand Brandinghimanshusisodia
This document discusses future trends that will impact brands and business. Some key points:
1) The future of brands is inextricably linked to the future of business and society. Brands will need to adapt to changes in both areas to remain successful.
2) Emerging markets like Asia will likely generate many of the world's top brands in the future, both in manufactured goods and services.
3) Brands will need to consider broader measures of success beyond just profits. Addressing social and environmental issues will become more important through genuine corporate social responsibility programs.
4) Global challenges like the potential misuse of technology pose serious risks to the survival of civilization, creating uncertainty for brands and
Amin Shawki Kolodzik Business Scholars Branding Linked In PresentationAmin Shawki
As Co-Founder and Chairman of KBS Branding Committee, we were involved with many projects that helped students identify their brand and provide exposure of their personal brand while building the program awareness. One great way to do that is through LinkedIn, so this seminar helped students get on LinkedIn and begin networking!
This document describes the results of Amin Shawki's Discovery Module 1. It summarizes that Amin is an extraverted, intuitive, thinking, and judging person according to the Myers-Briggs assessment. It also finds that Amin's strengths are in self-awareness, self-management, and social skills, with his weakest area being social awareness. The document notes that Amin is very professional in greetings and makes a great first impression, and is engaging and interested in mentor interactions. It lists Amin's strengths as communication skills, working in a team, leadership, and work ethic, and his weaknesses as time management, listening, patience, and focus.
This document outlines the process of building a grocery store brand from inception to ongoing evaluation and improvement. It discusses building the brand, bringing the brand to life through store design, layout, and opening, and constantly reevaluating the brand over time through updates to decor, packaging, and promotions. Key aspects covered include inspiration, format, venues, site plans, exterior and interior design, branding, mockups, opening activities, product presentation, and ongoing refinement. The goal is to create a simple yet compelling grocery concept and customer experience that simplifies shopping and provides quality food at affordable prices.
The document provides information about various artists and artworks available from Demontfort Fine Art gallery. It includes summaries of new collections and exhibitions from artists like Rolf Harris CBE, Henderson Cisz, Doug Hyde, and Paul James. Cisz's new cityscape collection includes warm-colored and black-and-white portraits of cities that showcase his skill at capturing urban environments. The gallery offers limited edition prints, books, and sculptures from many award-winning contemporary artists.
Social Media-Q&A, tutorial, best practices, etcagawestfal
The document discusses 4 main ways that businesses use social media: 1) Build a community for customers/employees to support each other, 2) Energize passionate fans, 3) Find good ideas from customers/community, 4) Meet a need to make a connection. It emphasizes that social media should provide value to both customers and the brand by landing in the middle of being true to the brand and unexpected.
A brand is more than a logo! Fitchburg Chamber, Sept 1, 2009ngrbrand
Nancy Resnick and Alan Bergstrom, Brand Insights, Madison WI, presented to Fitchburg Chamber of Commerce discussing the power of a broad, overall approach to the brand. Manage the brand promise at all customer touchpoints.
The document summarizes the 2010 Country Brand Index report by FutureBrand, which ranks 25 countries based on their brand strength. Some of the top performing countries in 2010 include Canada, Australia, New Zealand, the United States, Switzerland, and Japan. The report finds that strong country brands are driven by perceptions of tourism, culture, business opportunities, quality of life, and shared values. Additionally, country brand strength is influenced by factors like media freedom, economic stability, use of English, and the reputation and global influence of brands from that country. The rankings see rising Nordic countries and falling brands for Greece and India. Overall, the analysis shows that country brands are strengthened by consistent values, heritage, and identity that can withstand economic or
Cincinnati Recreation Center Presentation Digital Web Strategy FinalAmin Shawki
The Cincinnati Recreation Center (CRC) needed advertising help to generate more donation revenue so as part of my Advertising course, we created a full 360 degree advertising plan to help the CRC with their brand and Not For Profit fundraising goals.
The Impact of Employee Belief in the Brand on Internal Service Quality: A Stu...simderob
This document is a literature review for a thesis submitted by Emma Walker and Simon de Robillard on employee belief in the brand and internal service quality at Primi Piatti restaurants. It discusses key concepts related to services marketing, organizational culture, brand building, and authenticity. Specifically, it examines the distinct characteristics of services compared to products and the importance of developing relationships with customers. It also explores Primi Piatti's brand philosophy of "urban energy" and how their goal is to ensure every customer interaction enhances the customer relationship.
Prescriptions For Emotional Wellness For Employment Seekers.DocxTThomasHall
The document provides prescriptions and tips for maintaining emotional wellness and productivity during unemployment or career transitions. It recommends establishing small, achievable goals; being determined; creating daily to-do lists; and adopting a "now" mentality to avoid procrastination. Further tips include scheduling each day professionally, assessing progress daily, and maintaining a positive outlook. The author, Talisa Thomas-Hall, leads an organization that provides strategic planning, marketing, leadership training and organizational assessments.
Victoria's Secret aims to get men to buy women's underwear as gifts. It proposes doing a world's first online fashion show advertised during the Super Bowl to publicize an unprecedented response. However, the response levels crashed the system. The document discusses intensifying brand involvement through various points of contact and the interplay between them to create a sensory brand world that maximizes involvement. It also covers brand audits, brand scans, challenge definition and idea generation in a 360-degree approach.
PrimeTalk The Coaching Issue - Vol 1 Issue 3 Oct 2009Warwick_Abbott
This document summarizes an issue of the newsletter PrimeTalk. It introduces Benita Treanor as the Principal Coach at Primeast. It then discusses different types of coaching offered by Primeast including traditional one-on-one coaching, coaching skill development, coaching supervision, group coaching, coaching forums, and consulting. It also discusses an article on coaching for mental toughness and developing resilience.
The document outlines an agenda for a one-day program on strategy. The objectives are to learn how to think about creating desire, strategy, and action plans. The program discusses the selling challenge of convincing customers to buy QuickSchools and overcoming buying inertia. It also covers defining strategy, identifying competitors, and discussing what QuickSchools' strategy should be. Group work is assigned to analyze competitors and QuickSchools' strategic position.
Communicate Powerfully Onstage, In Person & Over The Phone - Michelle Villalo...Michelle Villalobos
Michelle takes the audience through the essentials for getting people to say "yes" to you when you communicate - particularly when presenting, speaking in public, or selling.
Our presentation in London on 24 Jan 2013 on building brand awareness int he digital world. Presented by Precedent's Head of Mobile John Campbell and Consultant Rob van Tol.
Building Brand Awareness in a digital world - 18th March 2013Precedent
The document discusses building brand awareness in the digital world. It examines how brands can grab attention in an environment where people are exposed to thousands of marketing messages daily. It emphasizes the importance of understanding what triggers attention, such as appealing to emotions, relevance and uniqueness. The document also outlines research methods that can be used to develop customer personas and roadmaps to help guide brand strategies.
This document discusses building an effective social media team. It recommends including representatives from various departments, like PR, marketing, customer service, and product development, who can provide different perspectives. Key skills for team members include strong communication, a good work ethic, diplomacy, and both corporate and customer knowledge. Assembling a cross-functional team will help social media efforts have wider impact and integrate learnings throughout the organization.
Gen Y employees have grown up playing video games and using social media. They expect the same level of technology, feedback, and engagement at work. Gamification uses elements from games like badges, levels, goals, and social interaction to motivate employees. By providing real-time feedback, transparency into performance and goals, and opportunities for achievement and competition, businesses can better engage Gen Y workers and see benefits to engagement and performance.
Marketing The Futureof Brands,A Chapterfrom Brandsand Brandinghimanshusisodia
This document discusses future trends that will impact brands and business. Some key points:
1) The future of brands is inextricably linked to the future of business and society. Brands will need to adapt to changes in both areas to remain successful.
2) Emerging markets like Asia will likely generate many of the world's top brands in the future, both in manufactured goods and services.
3) Brands will need to consider broader measures of success beyond just profits. Addressing social and environmental issues will become more important through genuine corporate social responsibility programs.
4) Global challenges like the potential misuse of technology pose serious risks to the survival of civilization, creating uncertainty for brands and
Amin Shawki Kolodzik Business Scholars Branding Linked In PresentationAmin Shawki
As Co-Founder and Chairman of KBS Branding Committee, we were involved with many projects that helped students identify their brand and provide exposure of their personal brand while building the program awareness. One great way to do that is through LinkedIn, so this seminar helped students get on LinkedIn and begin networking!
This document describes the results of Amin Shawki's Discovery Module 1. It summarizes that Amin is an extraverted, intuitive, thinking, and judging person according to the Myers-Briggs assessment. It also finds that Amin's strengths are in self-awareness, self-management, and social skills, with his weakest area being social awareness. The document notes that Amin is very professional in greetings and makes a great first impression, and is engaging and interested in mentor interactions. It lists Amin's strengths as communication skills, working in a team, leadership, and work ethic, and his weaknesses as time management, listening, patience, and focus.
This document outlines the process of building a grocery store brand from inception to ongoing evaluation and improvement. It discusses building the brand, bringing the brand to life through store design, layout, and opening, and constantly reevaluating the brand over time through updates to decor, packaging, and promotions. Key aspects covered include inspiration, format, venues, site plans, exterior and interior design, branding, mockups, opening activities, product presentation, and ongoing refinement. The goal is to create a simple yet compelling grocery concept and customer experience that simplifies shopping and provides quality food at affordable prices.
The document provides information about various artists and artworks available from Demontfort Fine Art gallery. It includes summaries of new collections and exhibitions from artists like Rolf Harris CBE, Henderson Cisz, Doug Hyde, and Paul James. Cisz's new cityscape collection includes warm-colored and black-and-white portraits of cities that showcase his skill at capturing urban environments. The gallery offers limited edition prints, books, and sculptures from many award-winning contemporary artists.
Social Media-Q&A, tutorial, best practices, etcagawestfal
The document discusses 4 main ways that businesses use social media: 1) Build a community for customers/employees to support each other, 2) Energize passionate fans, 3) Find good ideas from customers/community, 4) Meet a need to make a connection. It emphasizes that social media should provide value to both customers and the brand by landing in the middle of being true to the brand and unexpected.
A brand is more than a logo! Fitchburg Chamber, Sept 1, 2009ngrbrand
Nancy Resnick and Alan Bergstrom, Brand Insights, Madison WI, presented to Fitchburg Chamber of Commerce discussing the power of a broad, overall approach to the brand. Manage the brand promise at all customer touchpoints.
The document summarizes the 2010 Country Brand Index report by FutureBrand, which ranks 25 countries based on their brand strength. Some of the top performing countries in 2010 include Canada, Australia, New Zealand, the United States, Switzerland, and Japan. The report finds that strong country brands are driven by perceptions of tourism, culture, business opportunities, quality of life, and shared values. Additionally, country brand strength is influenced by factors like media freedom, economic stability, use of English, and the reputation and global influence of brands from that country. The rankings see rising Nordic countries and falling brands for Greece and India. Overall, the analysis shows that country brands are strengthened by consistent values, heritage, and identity that can withstand economic or
Cincinnati Recreation Center Presentation Digital Web Strategy FinalAmin Shawki
The Cincinnati Recreation Center (CRC) needed advertising help to generate more donation revenue so as part of my Advertising course, we created a full 360 degree advertising plan to help the CRC with their brand and Not For Profit fundraising goals.
The Impact of Employee Belief in the Brand on Internal Service Quality: A Stu...simderob
This document is a literature review for a thesis submitted by Emma Walker and Simon de Robillard on employee belief in the brand and internal service quality at Primi Piatti restaurants. It discusses key concepts related to services marketing, organizational culture, brand building, and authenticity. Specifically, it examines the distinct characteristics of services compared to products and the importance of developing relationships with customers. It also explores Primi Piatti's brand philosophy of "urban energy" and how their goal is to ensure every customer interaction enhances the customer relationship.
Prescriptions For Emotional Wellness For Employment Seekers.DocxTThomasHall
The document provides prescriptions and tips for maintaining emotional wellness and productivity during unemployment or career transitions. It recommends establishing small, achievable goals; being determined; creating daily to-do lists; and adopting a "now" mentality to avoid procrastination. Further tips include scheduling each day professionally, assessing progress daily, and maintaining a positive outlook. The author, Talisa Thomas-Hall, leads an organization that provides strategic planning, marketing, leadership training and organizational assessments.
This document discusses the benefits of personal branding for lawyers and law firms. It states that a personal brand creates a clear identity for an individual lawyer and helps them stand out, while thought leadership brings their personal brand to life and makes it visible. Together, personal branding and thought leadership can help lawyers attract new clients, increase loyalty, and drive repeat business. The document provides tips for lawyers to develop an authentic personal brand, including defining their focus, values, skills, and developing a communication strategy to promote their unique value proposition in the marketplace.
This document provides guidance on creating a brand identity blueprint. It discusses establishing a brand positioning statement, defining the brand vision and values, crafting a value proposition, and outlining the brand personality. The blueprint also involves identifying how the brand differentiates itself and establishes its language. Conducting a situational analysis through PESTLE, SWOT, and consumer insights allows the brand to determine its key issues and objectives. Finally, the document outlines guidelines for building a brand through consistent delivery of its promise across all touchpoints and creating a competitive advantage.
Branding is increasingly important for businesses to grow. A strong brand goes beyond just a logo - it is defined by the personality and values of the product/service, and cultivated through relationships with customers, staff, and prospects. Successful brands have clear promises to customers, well-defined values championed by employees, and targeted communications that inspire. Branding experts can help identify an organization's values to effectively project a compelling personality to their desired audience.
Branding is increasingly important for businesses to grow. A strong brand goes beyond just a logo - it is defined by the personality and values of the product/service, and cultivated through relationships with customers, staff, and prospects. Successful brands have clear promises to customers, well-defined values championed by employees, and targeted communications that inspire. Branding experts can help identify an organization's values to effectively project a compelling personality to their desired audience.
8 steps to create a brand strategy pdf slides.pdfDeanna Dias
🚀 Ready to spice up your business life? Dive into my Brand Strategy Blog – where building a brand is cooler than inventing a new flavor of ice cream! 🍦 Business advice so fresh, it's practically minty 🌟 #BrandMaverick #BusinessBanter #BrandJokes #EntrepreneurLaughs #BrandBoss #DeannaDias #HowtoBusiness #ReadThisOrWeWillMakeBadPunsAboutYourBrand
The document provides an overview of leadership, values, and vision. It discusses what leadership is, focusing on executing goals and building trust. Values like honesty and vision are important. The document outlines qualities of a good leader, including planning, focus, and knowing what type of company and employees are needed. It discusses using the "tornado technique" to revolutionize a business and finding customers to raise money. Overall, the document emphasizes the importance of vision, discipline, focus, planning, and beginning with the end in mind when it comes to leadership.
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
The document outlines an 11-step experience design process:
1. Conduct business and customer research to understand goals and needs.
2. Develop personas based on customer research.
3. Create an experience strategy aligning customer and business goals.
4. Map user journeys and test prototypes to validate customer needs are met.
5. Conduct rapid prototyping and testing through design thinking workshops.
6. Develop visual design and content strategies to represent the brand.
7. Ensure accessibility for people with disabilities.
Rachel Quilty of Jump the Q Inc. shares Part 2 - Brand Yourself Blueprint 3 part training series. Notes and Work Journal are a FREE resource available at http://www.brandyourselfblueprint.com
In this presentation we discuss:-
What is a personal brand?
Considering the three concepts that comprise our total image.
1. Presentation
2. Attitude and communications skills
3. Performance and reputation
We also consider:-
- What is your current personal brand or image?
- What is your best personal brand?
- Why change or update your personal brand? Or Professional Image?
In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next
B savage presentation - Alliott Group Barcelona 2011Alliott Group
The document provides tips on how professional service firms and their employees can win more business. It emphasizes that technical expertise alone is not enough, and that one must focus on relationship building, communication, and business development. The workshop aims to give attendees the confidence and action plan to turn relationships into business opportunities. Key recommendations include focusing on client empathy and needs rather than selling, staying visible through various marketing activities, and setting SMART objectives for key client contact and development.
The idea of making yourself into a brand is pretty weird. Some people shy away
from it because it has this bad rap of being associated with “selling a product” or
that you, as a person, are a product or belonging to an entity. In this day where
everyone hates on humble braggers, or dislikes tasks that will be ongoing, it’s
easy to see why some people do nothing about their
personal brand.
However, it’s impossible to deny the power of branding. From what we choose to
buy to our beliefs and core values, our lives are shaped by someone or some
company’s branding in some way. The decisions we make about things, ideas, or
people as a result of the impressions we …
This document provides information about a creative consultancy business and the services it offers. The consultancy believes in starting with customer insights and applying creative perspectives to commercial problems. It can help with market research, creative ideas and execution, public relations, content strategy, and more. The consultancy works with talented designers and directors to ensure creative work is of the highest quality. Examples are provided of past work redesigning brand identities, websites, advertisements, and other projects. Contact details are provided at the end.
This document discusses networking, sales, and job searching. It provides advice on using networking to increase job opportunities by expanding your contact base and establishing expertise. It also discusses that networking can help notify others of your job search and identify hidden job opportunities. The document also discusses that networking involves using social media, personal contacts, informational interviews, and networking events. Additionally, it discusses that marketing yourself, rather than selling yourself, may have better connotations for job seekers and involves highlighting your relevant skills to employers' needs. Finally, it provides tips for an effective elevator pitch or sales pitch during a job interview to promote your achievements and benefits you bring to employers.
This document provides career strategies for navigating a disruptive job market. It discusses developing a personal brand by identifying skills, experiences, and unique selling points. Goals should be specific, with strategies for where to look for jobs and who can help. Affirmations, visualization, and daily action are key to achieving goals. Maintaining momentum by believing in oneself is emphasized.
Dr. Curtis R. Rogers discusses the importance of personal branding for job seekers, small businesses, and non-profits. He defines personal branding as the process of packaging oneself to create a memorable and uniquely distinguishable impression. Some tips for personal branding include having a professional headshot, obtaining recommendations on websites like LinkedIn, creating a short video bio to share on platforms like YouTube and LinkedIn, and ensuring your personal brand highlights how you can help potential employers achieve their goals. Rogers also provides 10 steps for successful small business and non-profit branding, including being unique, growing a customer community, delivering value, and keeping promises. Resources for personal branding, non-profits, small businesses, and South Carolina commerce are
Thought leadership content marketing is an important strategy for B2B companies. It involves generating valuable insights and advice on issues that customers and prospects care about through unique expertise and perspective. Content should aim to change minds and incite action through planned, multi-step campaigns rather than traditional broadcast marketing. Effective content marketing establishes the company as a trusted expert, generates leads, and progresses existing leads through the sales funnel. It provides value to communities and gives sales teams material to engage prospects with before and after sales calls.
The document summarizes a career leadership seminar on effective networking and interviewing. The seminar will cover keys to effective networking including preparation of an elevator pitch, developing your own pitch, and increasing visibility. It will also cover keys to effective interviewing such as research, preparation, body language, answering questions, and follow up. The seminar is presented by Mitch Berman of Berman Advantage and will take place on June 5th from 12:30 to 15:30 at UIBS.
Personal Branding Presentation Kansas University, School of Business 4-6-2009Alicia Falcone
The document discusses the importance of personal branding and developing a personal brand through a four step process of discovering your brand attributes, developing your brand message and unique value proposition, communicating your brand consistently across various platforms, and maintaining your brand over time to stay relevant and achieve your goals. It provides tips and tools for personal branding, including using LinkedIn to develop your professional personal brand online.
Telling Your Story Through Branding is an overview of how stories serve as vehicles to illustrate differentiation and easily share the brand experience.
This document is a presentation by Prof. Henry Robben on personal branding and marketing leadership. It introduces Prof. Robben and his background. It explains that the goal is to share views on personal branding and marketing leadership, and provide exercises. It discusses developing a personal brand and managing brand equity through dimensions like brand awareness, associations, perceived quality, and loyalty. It provides tools like identifying things to eliminate, reduce, raise, and create to strengthen one's personal brand. The overall message is how to develop strong personal leadership and marketing leadership through personal branding.
VCV Kring Marketing Communicatie - Personal Branding
Packaging For Results
1. Purposeful Packaging
For Results No…
No…
iimage iisn’t everythiing, but iit
mage sn’t everyth ng, but t
iis what’s seen fiirst
s what’s seen f rst
Impressions are formed quickly. In
fact, in only one twelfth of a
second, neurotransmitters have
delivered eye input to the brain’s
cortex. At that rate, without
question, there is power in the first
impression. Professional visual
packaging communicates volumes
before a word is even spoken.
What impressions are your
prospective clients
receiving?
Busiiness Buiilldiing Toolls That
Bus ness Bu d ng Too s That
Power Your Competiitiive Edge
Power Your Compet t ve Edge
Are marketing efforts keeping your staff busy, but not generating lasting results?
Do conventional training and retention efforts lack the confidence-building
human element that leads to first actions?
Cut through the cllutter of busiiness buiilldiing “actiiviity” and
Cut through the c utter of bus ness bu d ng “act v ty” and
lleverage the strength of confiident, focused
everage the strength of conf dent, focused
rellatiionshiip buiilldiing!
re at onsh p bu d ng!
Personall Brandiing Skiilllls Traiiniing:
Persona Brand ng Sk s Tra n ng:
• Creates impact in networking and marketing efforts with engaging communication techniques
• Boosts women’s initiative programs with skill-based coaching
• Accelerates talent pool recruitment and retention efforts with real-world application training
www.refinedimages.net • 248.650.2916
2. Impression Management Series
Competence Made Visible
A talented professional has tremendous opportunity to
communicate competence with accurate visual
presence. Though exhibiting ability is critical in
business-building efforts, it doesn’t come without it’s
own skill set and planning.
This series delivers tools for the skilled professional to
create an accurate visual image for powerful personal
branding!
Image is as important as knowing who you are.
Refined Images workshop will help you identify
and better understand your brand.
~~Dolores Sturdivant
Impression Management Series Fifth Third Bank
• Nonverbal Messaging Made Easy
So often a professional fails to consider the coherence of their verbal message and
their non-verbal cues. Since it’s been proven that no less than 60% of our
communication is nonverbal, we address the pitfalls and skills in supportive nonverbal
messaging.
• Defining a Winning Brand
Learn the skills to identify and project the executive presence that suits a professional
career. You already have a personal brand; make sure it’s one that supports you!
• Professional Wardrobe Planning
No fluff in this success-dressing segment. This is all about effective and efficient dressing
for the busy professional – and a real budget. Learn psychology of color, how to extend
your brand to dress, and more.
• Impactful Introductions
Make a memorable statement from that very first interaction. State your purpose with
power and command using our 5-step preparation strategy!
www.refinedimages.net • 248.650.2916
3. Self Promotion Series
Get Ahead by Getting
Known…
Personal Branding is of little value until you
learn how to put it “out there.” As product
marketers know, the best packaging won’t make
a single deal without proper product distribution
and placement.
This series provides the strategies for effective
positioning of your brand in the professional
marketplace – where your prospective clients
will find you!
This was another great opportunity to
“sharpen our saws” and learn bits of
information that are life applicable.
~~ Lee Anderson
Personal Trainer, Synergy Wellness
Self Promotion Series
• Selling Your Ideas, Your Services, and YourSELF
It’s not enough to possess goals and competence, you must be able to influence
others to accomplish any task of significance. Learn how – whether you think you’re in
“sales,” or not.
• Maintaining Brand Uniqueness
How do you project a signature brand, day in and day out? We’ll teach you the tips and
tricks of the pro’s for consistent visual messaging.
• Memorable Interactions
How do you stay in your client’s or customer’s mind? Understand the opportunities for
well-received contact, and maintain a positive, long-term brand impression.
• Relationship Building
It’s not enough to make the contact. People do business with people they like.
Understand what it takes to keep the human element alive in your business relations.
www.refinedimages.net • 248.650.2916
4. Our Team Leaders
Patty Buccellato, AICI, CIP
What if, every single day, you went out into the world
knowing that your attire perfectly compliments your
professional goals, lifestyle, personality, and body? That
your visual appearance positively supports your message
and reflects your competence?
Chances are, you’d feel pretty good about that, and your
life would change on many levels. Let’s face it, most
people aren’t projecting that kind of consistent visual
brand.
Patty Buccellato, Certified Image Professional and founder of
Refined Images, makes it her mission to bring clients to just that place. She guides
individuals on a path to discovery of their own personal design pattern. She helps women
and men use this design pattern, in combination with their strengths, character, and values,
to achieve their goals with an authentic and focused visual presence. With more than 15
years in the image industry as a speaker, trainer, author, and consultant, Patty is
internationally recognized as a Certified Professional Member of the Association of Image
Consultants International (AICI), a designation earned by only a handful of consultants around
the globe.
Patty holds a B.S. in Fashion Merchandising with a minor in Journalism from Western Michigan
University. An avid recreational SCUBA diver, she views her work with clients as yet another
opportunity to dive below the surface and uncover the uniqueness and beauty inherent in all
beings.
While communicating visually is not a choice, which message you send is. Make your choice
on-purpose!
Since my image consultation, I’ve had so much more confidence! I have had several meetings
and outings and have felt appropriately prepared every time!
~~ Melissa - Monroe, MI (Individual client)
My wardrobe is completely different than it was when I moved from Boston to Detroit 3 years
ago, and I couldn’t be happier!
~~ Anne - Manager, Daimler Chrysler (Image and Personal Shopping Client)
Having a Refined Images’ Ultimate Makeover was one of the best decisions I have made this
year! Before I met with Patty, I had a closet full of nothing to wear…. Patty cut through the
magazine and media hype to give me answers about what would look best on me and work
with my busy life.
~~ Sharon White – Founder, Bedside Notes, LLC
www.refinedimages.net • 248.650.2916
5. Our Team Leaders
Jill Jordan
Do you ever wonder why it is that certain people achieve
great success, while others with the same characteristics
and competencies don’t? The answer may be that you
haven’t created your own “personal brand”.
Jill Jordan, Personal Branding Coach and Networking
Concierge, knows that a solid, memorable “personal
brand” dramatically affects your business and
relationships. Jill believes that everyone has unique
capabilities that are often hidden or undiscovered. As a
personal branding coach, she is dedicated to helping
men and women identify and communicate the strengths
they bring to the world.
With more than 20 years experience in sales, marketing and leadership development,
coupled with her devotion towards supporting others who are reinventing or remodeling
their lives, Jill’s goal is to see more people live authentically -- to live from their heart
with purpose, passion and prosperity. Jill’s latest endeavor was to help launch Smart
Women’s Coaching and The Smart Women’s Café – a virtual community where women
around the world can share their best ideas, learn and network in a 24/7 interactive forum.
Jill received her B.S. from Michigan State University and has mentored and coached
countless professionals over the years. She has personally interviewed over 1,000
individuals in her lifetime, making her an expert on what works and what doesn’t in
conveying a powerful personal brand! Remember, if you don’t brand yourself, someone
else will – and, it may not be the “brand” you want!
This event helped to remind me that it is important to always look professional and be
prepared because one never knows when they may meet a potential client.
~~ Cheryl Andeer, SKBK Sotheby’s Realty
Jill uses her personal experience and an appropriate mix of practical knowledge,
candor, empathy, and humor to help you create a path to happiness and success. Jill
Jordan is simply the best personal coach that any woman could ask for.
~~ Kate – Executive, Chrysler Corporation
Jill’s session was priceless to me as I went through a personal re-branding process
from an Automotive Executive to a Financial Advisor. The approach is both practical
and inspirational.
~~ Nancy L. Salvia - Financial Advisor, Merrill Lynch
www.refinedimages.net • 248.650.2916