1. Data You Can Use

2. Set the agenda for the day
Describe what we do and how it helps school
districts
Learn about your school district
Q and A
www.patroninsight.com

3. About us
73 school district clients in six states – and
counting
Staff of six, includes Ph.D. educators
Worked with school districts since 1992
www.patroninsight.com

4. What we do
Better information that leads to better strategy

5. What it means
Happier patrons – because they see their
school district connecting with what matters to
them
Happier you – because you have the
information and strategy you need to engage
advocates, encourage neutrals and manage
opponents
www.patroninsight.com

6. Tell us about your district
What is working well in your relationship with
your patrons?
What concerns you the most?
What plans do you have on the table?
What do you wish you knew?
www.patroninsight.com

7. What we know
Great district/patron relationships are the
result of five key components:
 Data
 Training
 Planning
 Collaboration
 Communications
www.patroninsight.com

8. Model for success

9. Data
 Securing the information you need leads to
better, more confident decision-making

10. Data – Our research menu
Telephone studies
Online research
Focus groups
Patron Panels
Key Opinion Leader interviews
Demographics
www.patroninsight.com

11. Data – What you learn
How patrons truly
evaluate your
district’s
performance

12. Data – What you learn
What they will and
won’t support at the
ballot box

13. Data – What you learn
 Where they look for the
latest news about your
district

14. Data – The result
A roadmap to help guide decision-making on
ballot issues, curriculum changes, boundary
challenges or any other critical issues
www.patroninsight.com

15. Training – Project Lighthouse
 Early to mid-career superintendents gain
growth opportunities through curriculum
created by industry leaders

16. Training – Targeted workshops

17. Training – Patron Link
A low-cost way for
small districts to
communicate like
big districts

18. Planning
Helping you successfully chart a course for
personnel, facilities, curriculum and other
school district components

19. Planning – Strategic
CSIP
Long-range plans

20. Planning – Budgets
Budget Planner research helps districts
strategically gather patron input

21. Planning – Communication plans
 Having a plan eliminates shortcomings
down the road

22. Planning – Boundary challenges
 A process to make it (almost painless)
www.patroninsight.com

23. Collaboration
Helping you with your biggest patron relationship
challenges through:
 Patron Panels
 Board Link
 Staff Link
www.patroninsight.com

24. Collaboration – Campaign
assistance
 Launch – to get you started right
 Guidance – to keep you headed in the right direction
 Leadership – to take you to the finish line
www.patroninsight.com

25. Communications
Helping you connect what matters to you to
what matters to your patrons
www.patroninsight.com

26. Communications – Getting your
message out strategically
Public relations
Online media
Video production
Communications
audit
Patron Link

27. Keeping you informed
Biweekly blog Book – Think Like a Patron
Education-focused newsletter White papers and other resources

28. Our goal
Successful district/patron relationships,
through better information and better strategy

29. Q and A
www.patroninsight.com

30. Thank you!
Ken DeSieghardt Rick Nobles
Patron Insight, Inc. Patron Insight, Inc.
ken@patroninsight.com rick@patroninsight.com
913-814-7626 913-484-0920
www.patroninsight.com