2. INTRODUCTION
The Heritage hotel, New Delhi is a perfect embodiment of all
qualities synonymous with Heritage group standing
apart in service, its facilities and, of course, in its distinguished
patronage.
Nestled in two acres of lush green environs of the exclusive
diplomatic enclave of the city, the Heritage hotel is one of the
top-line hotel category near Gurgaon, and a mere 30 minutes drive
from the airport.
Accommodation • Restaurants & Bars
• Banquets & Conferences
• Facilities & Services • Transportation • Shopping
• Places of Interest • Reservations • Contact Us
4. SERVICES
Hotel Leisure and Other Services include:
1. Beauty parlour / Hair salon
2. Butler (suites, Taj Club)
3. Car hire service
4. Carpet Shop
5. Babysitting
6. Currency Exchange
7. City Tour & Sightseeing Desk
8. Daily shuttle service to shopping mall
9. Doctor-on-call
10. Express laundry / dry cleaning
11. Perfume Shop
12. Pharmacy
13. Souvenir Shop
14. Travel assistance
5. Hotel Business Services include:
Colour copier
Laptop computers on hire
Mobile phones on hire
Multimedia computers
Multiple mobile chargers
Secretarial services
SMS Guest messaging services
Translation/interpretation services
Wi-fi Internet access at Lobby lounge & Business Centre
Workstations
6. STRATEGY
Since the management believes that growth in the five-star hotels
segment will come from cities where information technology (IT) will
grow, it is expanding into Delhi.
•Using our insight to make our brands the first choice for guests
•Delivering consistent customer experiences
•Generating excellent returns from our hotels
•Improving hotel revenue by encouraging guest visits
•Improving the efficiency of our hotels and operating processes
•Putting our market scale and knowledge to good use
•Making the most of our global presence – guests choose brands they know when
they travel
•Strengthening our organization
•Investing in our people and our ability to do business
7. VISION
Wow at every moment of truth.
A commitment beyond the market.
Fulfilment of the society needs.
MISSION
To provide the best services to customers.
No compromise with the quality at any cost.
To be a best brand in the Hotel Industries.
Promote the nature.
9. SWOT ANALYSIS
Strengths
Brand
Sales and Marketing
Excellence of its cuisine.
Indian Tradition
Weaknesses
Present only in Delhi
High cost
High Oil Prices make travel more expensive, hurting hotels.
10. SWOT ANALYSIS
Opportunities
Tax benefit
Rapid promotion of tourism by the Indian Govt.
Gradual removal of travel restrictions to and from some of the
world’s largest countries, such as China.
Access to the internet is opening up the vista of travel to a far
wider cross section of people.
Emergence of low-cost airlines now helps make long-distance
travel something that everyone can enjoy.
Threats
o Terror attacks , riots
o Recession
11. KEY SUCCESS FACTORS
Indian tradition of hospitality
Treats guests as god ('Atithi Devo Bhava’)
Close to major airports
Total customer satisfaction
Tie up with Apollo Hospitals in health and wellness
Eco friendly
Friendly service
12. INNOVATIVE PROGRAMS
“Express yourself”
- Guests can request stay preferences such as:,
room preferences (high/low floor, near an
elevator, smoking or no-smoking room or no
preference), an automated wake-up call time;
airport pick up (where available) and other special
requests
"Stay your own way”
"Yes I Can!” training program
Gold points plus guest loyalty program
- Offering greater flexibility and freedom to earn
points faster than any other hotel loyalty program.
14. PRODUCT PLACEMENT
Heritage hotel will go for:
Corporate placement- To improve the company’s
reputation the hotel will be used for grand parties in
movies.
Service placement- The hotel will be presented
particular movie.
Innovation placement- If any new product is
launched it will be introduced in the movie.
15. ISSUE SPONSORSHIP
Holding seminars for AIDS awareness.
Donation for CRY( Child Rights And You).
Providing Services In Kind To Many NGO’s.
Holding Workshops For Physically Challenged.
