SlideShare a Scribd company logo
1 of 14
Download to read offline
DIGITAL MARKETING COURSE
Online
@riteshkumarbhanu
Digital marketing is the marketing and advertising of a business, person,
product, or service using online channels, electronic devices, and digital
technologies.
It’s the process of leveraging different online marketing channels like
search engines, social media networks, and email to reach your target
audience.
2
INTRODUCTION
The price offered is too expensive because people's purchasing power is
reduced due to the pandemic
@muitonline
Briefly describe the common problems faced
by inns and hotels during a pandemic.
After that, explain how hospitality
startups can leverage the current situation
to their advantage.
2
INTRODUCTION
P
R
O
B
L
E
M
Price
Location
Facility
The price offered is too expensive because people's purchasing power is
reduced due to the pandemic
The current location is too crowded so it doesn't provide a new experience
for consumers
The currently available facilities do not support the COVID-19 handling
protocol so that consumers are hesitant to enter,
UNDERSTANDING MARKETING AND
DIGITAL MARKETING PROCESS
A digital marketing process is a broad term to explain any number of steps you take
to achieve a digital strategy.
ANALYZE
Audiences
Acquisition
Behavior
Conversion
OPTIMIZE
MONITOR
PROMOTE
Search Engines
Display Network
Social Media
Email
Messaging
Affiliate etc.
CREATE
Goal
Digital Marketing Strtegy
Digital Marketing Plan
Digital Identities
RESEARCH
About Business
About Your Target Customers
About The Product That You Want
About Online Competition
Research
Create
Promote
Analyze
Optimize
DIGITAL
MARKETING
Digital Marketing course @muitonline
SOLUTION
The solutions offered are improving facilities that are safe and support the covid 19 protocol, providing locations far from the city
crowds, as well as increasing the status of hotels to become co-working spaces for freelancers.
SAVE
MONEY
This will save costs since it will utilize residents'
residences or hotels that are no longer profitable.
MAKE
MONEY
Due to the transformation from a lobby/guest room
into a co-working space, more money will be
generated and profits will increase.
SHARE
CULTURE
Through the concept of this hotel, both domestic
and international tourists will be able to recognize
local culture.
@muitonline
Market Validation
650,000 23,000
People who want a comfortable workplace near or integrated with
their place of stay to be able to meet customers and potential
investors.
There are many tourists who want to rest and relax outside the
hustle and bustle of the city by staying at a hotel or lodging.
Market Size
+2,9B
532M
11,8M
Number of people looking for hotels
with covid 19 protocol security
facilities
Total budget spent by hotel
customers in a year. Trip With Keithston and Partners
Market Size available market market share
Estelle Darcy
CEO
Book it
MARKET VALIDATION
Search By Location Search by Facilities
7
BUSINESS MODEL
We take a 15% commission on each trasaction
11,8M $27 $318M
TRIP WITH KEITHSTON AND
PARTNERS
SHARE OF MARKET
AVERAGE FEE REVENUE
2011-2021
MARKET ADOPTION
events partnership craiglist
Target Event Monthly Cheap / alternative travel Posting Feature
Christmass
New Year
Mardi Grass
Thanksgiving
Startup Summit
Timmerman Industries
Fradel and Spies
Aldenaire & Partners
Paucek and Lage
Salford & Co.
Startup Summit Pitch
Tenant Sharring Day
Customer Sharring Food
COMPETITION
Fauget hotel borcelle hotel
larana.inc studio
15 years experience, government
partner, cheap and online
Expensive Return
Expensive Return, complex
document requirement
Expensive Return, complex
document requirement, uninsured
RimberioFradel
and Spies Co
Describe in detail what the advantages of the platform offered
by your company regarding this lodging service are and the
ease of accessing all the facilities available on your service. Also
mention that there are indeed similar services, but they have
service characteristics that are difficult for customers to reach.
COMPETITIVE ADVANTAGES
STARTUP SHARRING
CONDUCIVE INNOVATION
ECOSYSTEM
HOST INCENTIVE
MULTIPLE USE
LOCATION
1ST TO MARKET
PROFILES
The existence of sharing sessions with start-ups
allows for business development with innovative
ideas brought by start-ups in the region
This business offers huge incentives to those who
work together and run it effectively
To ensure our investors and company's
sustainability, we were the first to enter the market
during the COVID-19 pandemic and develop other
potentials.
We provide consumer comfort and luxury by
providing multi-function areas including hotels,
meeting places, and workplaces.
During every annual event in one of our regions, we
share activities with world unicorns to maintain the
innovation ecosystem in the region.
Our profile is trusted and has collaborated with
multiple cheap and exclusive travel services that will
make your trip memorable.
Our Hotel
Location
There are already hundreds of branches in major cities
around the world which offer facilities free of the hustle
and bustle of city life while also providing affordable
and complete services.
THANK YOU
www.reallygreatsite.com
Land line : 123-456-7890
Mobile Number : +123-456-7890
Email : hello@reallygreatsite.com

More Related Content

Similar to Digital Marketing - Ritesh Kumar Bhanu

AdonMove - DOOH On-Taxi Advertising Service
AdonMove - DOOH On-Taxi Advertising ServiceAdonMove - DOOH On-Taxi Advertising Service
AdonMove - DOOH On-Taxi Advertising ServiceSnehaKar7
 
New Startup Idea For class presentation ppt
New Startup Idea For class presentation pptNew Startup Idea For class presentation ppt
New Startup Idea For class presentation pptnishu787898
 
Why digital signage screen for hotels
Why digital signage screen for hotelsWhy digital signage screen for hotels
Why digital signage screen for hotelsSalem Abu Salem
 
DIGITAL SIGNAGE IN THE HOTEL INDUSTRY
DIGITAL SIGNAGE  IN THE HOTEL INDUSTRYDIGITAL SIGNAGE  IN THE HOTEL INDUSTRY
DIGITAL SIGNAGE IN THE HOTEL INDUSTRYLC TECH VIETNAM
 
INTERNATIONAL CONGRESS OF DIRECT AND INTERACTIVE MARKETING MEXICO CITY OCT 9-10
INTERNATIONAL CONGRESS OF DIRECT AND INTERACTIVE MARKETING MEXICO CITY OCT 9-10INTERNATIONAL CONGRESS OF DIRECT AND INTERACTIVE MARKETING MEXICO CITY OCT 9-10
INTERNATIONAL CONGRESS OF DIRECT AND INTERACTIVE MARKETING MEXICO CITY OCT 9-10Future Experts
 
PMS-PPT-CHAPTER-5-1.pptx
PMS-PPT-CHAPTER-5-1.pptxPMS-PPT-CHAPTER-5-1.pptx
PMS-PPT-CHAPTER-5-1.pptxmarvinfajardo5
 
Couture intel pitch deck
Couture intel pitch deck Couture intel pitch deck
Couture intel pitch deck Maria Phillips
 
John Convery contribution 2014 7th Annual Review & Outlook - Channel Leaders ...
John Convery contribution 2014 7th Annual Review & Outlook - Channel Leaders ...John Convery contribution 2014 7th Annual Review & Outlook - Channel Leaders ...
John Convery contribution 2014 7th Annual Review & Outlook - Channel Leaders ...John Convery
 
Digital Transformation of the Guest Experience by Brian Solis
Digital Transformation of the Guest Experience by Brian SolisDigital Transformation of the Guest Experience by Brian Solis
Digital Transformation of the Guest Experience by Brian SolisBrian Solis
 
Analysis of hotel industry in porter's five competitive forces
Analysis of hotel industry in porter's five competitive forcesAnalysis of hotel industry in porter's five competitive forces
Analysis of hotel industry in porter's five competitive forcesKrati Chouhan
 
CosmopolitanHotel
CosmopolitanHotelCosmopolitanHotel
CosmopolitanHotelMara Rodas
 
Analysisofhotelindustryinportersfivecompetitiveforces 140915041906-phpapp01
Analysisofhotelindustryinportersfivecompetitiveforces 140915041906-phpapp01Analysisofhotelindustryinportersfivecompetitiveforces 140915041906-phpapp01
Analysisofhotelindustryinportersfivecompetitiveforces 140915041906-phpapp01Gajanan Shirke
 
Lviv Freelance Forum - Роман Хміль "Стратегія розвитку маленьких та середніх ...
Lviv Freelance Forum - Роман Хміль "Стратегія розвитку маленьких та середніх ...Lviv Freelance Forum - Роман Хміль "Стратегія розвитку маленьких та середніх ...
Lviv Freelance Forum - Роман Хміль "Стратегія розвитку маленьких та середніх ...Lviv Startup Club
 

Similar to Digital Marketing - Ritesh Kumar Bhanu (20)

AdonMove - DOOH On-Taxi Advertising Service
AdonMove - DOOH On-Taxi Advertising ServiceAdonMove - DOOH On-Taxi Advertising Service
AdonMove - DOOH On-Taxi Advertising Service
 
'Creating the Buzz'
'Creating the Buzz''Creating the Buzz'
'Creating the Buzz'
 
New Startup Idea For class presentation ppt
New Startup Idea For class presentation pptNew Startup Idea For class presentation ppt
New Startup Idea For class presentation ppt
 
Why digital signage screen for hotels
Why digital signage screen for hotelsWhy digital signage screen for hotels
Why digital signage screen for hotels
 
DIGITAL SIGNAGE IN THE HOTEL INDUSTRY
DIGITAL SIGNAGE  IN THE HOTEL INDUSTRYDIGITAL SIGNAGE  IN THE HOTEL INDUSTRY
DIGITAL SIGNAGE IN THE HOTEL INDUSTRY
 
Winners 2014
Winners 2014Winners 2014
Winners 2014
 
INTERNATIONAL CONGRESS OF DIRECT AND INTERACTIVE MARKETING MEXICO CITY OCT 9-10
INTERNATIONAL CONGRESS OF DIRECT AND INTERACTIVE MARKETING MEXICO CITY OCT 9-10INTERNATIONAL CONGRESS OF DIRECT AND INTERACTIVE MARKETING MEXICO CITY OCT 9-10
INTERNATIONAL CONGRESS OF DIRECT AND INTERACTIVE MARKETING MEXICO CITY OCT 9-10
 
PMS-PPT-CHAPTER-5-1.pptx
PMS-PPT-CHAPTER-5-1.pptxPMS-PPT-CHAPTER-5-1.pptx
PMS-PPT-CHAPTER-5-1.pptx
 
Couture intel pitch deck
Couture intel pitch deck Couture intel pitch deck
Couture intel pitch deck
 
John Convery contribution 2014 7th Annual Review & Outlook - Channel Leaders ...
John Convery contribution 2014 7th Annual Review & Outlook - Channel Leaders ...John Convery contribution 2014 7th Annual Review & Outlook - Channel Leaders ...
John Convery contribution 2014 7th Annual Review & Outlook - Channel Leaders ...
 
RSCI Digital Marketing Deck
RSCI Digital Marketing DeckRSCI Digital Marketing Deck
RSCI Digital Marketing Deck
 
Customer advocacy in a mobile world
Customer advocacy in a mobile world Customer advocacy in a mobile world
Customer advocacy in a mobile world
 
Digital Transformation of the Guest Experience by Brian Solis
Digital Transformation of the Guest Experience by Brian SolisDigital Transformation of the Guest Experience by Brian Solis
Digital Transformation of the Guest Experience by Brian Solis
 
Analysis of hotel industry in porter's five competitive forces
Analysis of hotel industry in porter's five competitive forcesAnalysis of hotel industry in porter's five competitive forces
Analysis of hotel industry in porter's five competitive forces
 
CosmopolitanHotel
CosmopolitanHotelCosmopolitanHotel
CosmopolitanHotel
 
Commercializing Digital Apps
Commercializing Digital AppsCommercializing Digital Apps
Commercializing Digital Apps
 
Analysisofhotelindustryinportersfivecompetitiveforces 140915041906-phpapp01
Analysisofhotelindustryinportersfivecompetitiveforces 140915041906-phpapp01Analysisofhotelindustryinportersfivecompetitiveforces 140915041906-phpapp01
Analysisofhotelindustryinportersfivecompetitiveforces 140915041906-phpapp01
 
eCom&MA Prospectus
eCom&MA ProspectuseCom&MA Prospectus
eCom&MA Prospectus
 
Lviv Freelance Forum - Роман Хміль "Стратегія розвитку маленьких та середніх ...
Lviv Freelance Forum - Роман Хміль "Стратегія розвитку маленьких та середніх ...Lviv Freelance Forum - Роман Хміль "Стратегія розвитку маленьких та середніх ...
Lviv Freelance Forum - Роман Хміль "Стратегія розвитку маленьких та середніх ...
 
S4M - NOAH15 London
S4M - NOAH15 LondonS4M - NOAH15 London
S4M - NOAH15 London
 

More from Ritesh Kumar Bhanu

Digital Marketing for Your Business - Ritesh Kumar Bhanu.pdf
Digital Marketing for Your Business - Ritesh Kumar Bhanu.pdfDigital Marketing for Your Business - Ritesh Kumar Bhanu.pdf
Digital Marketing for Your Business - Ritesh Kumar Bhanu.pdfRitesh Kumar Bhanu
 
1. introduction of digital marketing
1. introduction of digital marketing1. introduction of digital marketing
1. introduction of digital marketingRitesh Kumar Bhanu
 
Industrial Training Report on Java Technology.
Industrial Training Report on Java Technology.Industrial Training Report on Java Technology.
Industrial Training Report on Java Technology.Ritesh Kumar Bhanu
 

More from Ritesh Kumar Bhanu (6)

Digital Marketing for Your Business - Ritesh Kumar Bhanu.pdf
Digital Marketing for Your Business - Ritesh Kumar Bhanu.pdfDigital Marketing for Your Business - Ritesh Kumar Bhanu.pdf
Digital Marketing for Your Business - Ritesh Kumar Bhanu.pdf
 
1. introduction of digital marketing
1. introduction of digital marketing1. introduction of digital marketing
1. introduction of digital marketing
 
My daily routine
My daily routineMy daily routine
My daily routine
 
Industrial Training Report on Java Technology.
Industrial Training Report on Java Technology.Industrial Training Report on Java Technology.
Industrial Training Report on Java Technology.
 
Google Glass By Ritesh
Google Glass By RiteshGoogle Glass By Ritesh
Google Glass By Ritesh
 
Biometrics by ritesh
Biometrics by riteshBiometrics by ritesh
Biometrics by ritesh
 

Recently uploaded

marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...robertpresz7
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx216310017
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?Searchable Design
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 

Recently uploaded (20)

marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptx
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 

Digital Marketing - Ritesh Kumar Bhanu

  • 2. Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. It’s the process of leveraging different online marketing channels like search engines, social media networks, and email to reach your target audience. 2 INTRODUCTION The price offered is too expensive because people's purchasing power is reduced due to the pandemic @muitonline
  • 3. Briefly describe the common problems faced by inns and hotels during a pandemic. After that, explain how hospitality startups can leverage the current situation to their advantage. 2 INTRODUCTION P R O B L E M Price Location Facility The price offered is too expensive because people's purchasing power is reduced due to the pandemic The current location is too crowded so it doesn't provide a new experience for consumers The currently available facilities do not support the COVID-19 handling protocol so that consumers are hesitant to enter,
  • 4. UNDERSTANDING MARKETING AND DIGITAL MARKETING PROCESS A digital marketing process is a broad term to explain any number of steps you take to achieve a digital strategy. ANALYZE Audiences Acquisition Behavior Conversion OPTIMIZE MONITOR PROMOTE Search Engines Display Network Social Media Email Messaging Affiliate etc. CREATE Goal Digital Marketing Strtegy Digital Marketing Plan Digital Identities RESEARCH About Business About Your Target Customers About The Product That You Want About Online Competition Research Create Promote Analyze Optimize DIGITAL MARKETING Digital Marketing course @muitonline
  • 5. SOLUTION The solutions offered are improving facilities that are safe and support the covid 19 protocol, providing locations far from the city crowds, as well as increasing the status of hotels to become co-working spaces for freelancers. SAVE MONEY This will save costs since it will utilize residents' residences or hotels that are no longer profitable. MAKE MONEY Due to the transformation from a lobby/guest room into a co-working space, more money will be generated and profits will increase. SHARE CULTURE Through the concept of this hotel, both domestic and international tourists will be able to recognize local culture. @muitonline
  • 6. Market Validation 650,000 23,000 People who want a comfortable workplace near or integrated with their place of stay to be able to meet customers and potential investors. There are many tourists who want to rest and relax outside the hustle and bustle of the city by staying at a hotel or lodging.
  • 7. Market Size +2,9B 532M 11,8M Number of people looking for hotels with covid 19 protocol security facilities Total budget spent by hotel customers in a year. Trip With Keithston and Partners Market Size available market market share Estelle Darcy CEO
  • 8. Book it MARKET VALIDATION Search By Location Search by Facilities
  • 9. 7 BUSINESS MODEL We take a 15% commission on each trasaction 11,8M $27 $318M TRIP WITH KEITHSTON AND PARTNERS SHARE OF MARKET AVERAGE FEE REVENUE 2011-2021
  • 10. MARKET ADOPTION events partnership craiglist Target Event Monthly Cheap / alternative travel Posting Feature Christmass New Year Mardi Grass Thanksgiving Startup Summit Timmerman Industries Fradel and Spies Aldenaire & Partners Paucek and Lage Salford & Co. Startup Summit Pitch Tenant Sharring Day Customer Sharring Food
  • 11. COMPETITION Fauget hotel borcelle hotel larana.inc studio 15 years experience, government partner, cheap and online Expensive Return Expensive Return, complex document requirement Expensive Return, complex document requirement, uninsured RimberioFradel and Spies Co Describe in detail what the advantages of the platform offered by your company regarding this lodging service are and the ease of accessing all the facilities available on your service. Also mention that there are indeed similar services, but they have service characteristics that are difficult for customers to reach.
  • 12. COMPETITIVE ADVANTAGES STARTUP SHARRING CONDUCIVE INNOVATION ECOSYSTEM HOST INCENTIVE MULTIPLE USE LOCATION 1ST TO MARKET PROFILES The existence of sharing sessions with start-ups allows for business development with innovative ideas brought by start-ups in the region This business offers huge incentives to those who work together and run it effectively To ensure our investors and company's sustainability, we were the first to enter the market during the COVID-19 pandemic and develop other potentials. We provide consumer comfort and luxury by providing multi-function areas including hotels, meeting places, and workplaces. During every annual event in one of our regions, we share activities with world unicorns to maintain the innovation ecosystem in the region. Our profile is trusted and has collaborated with multiple cheap and exclusive travel services that will make your trip memorable.
  • 13. Our Hotel Location There are already hundreds of branches in major cities around the world which offer facilities free of the hustle and bustle of city life while also providing affordable and complete services.
  • 14. THANK YOU www.reallygreatsite.com Land line : 123-456-7890 Mobile Number : +123-456-7890 Email : hello@reallygreatsite.com