case study about Oyo (largest hotel chain)

1. ENTREPRENEUR CASE
STUDY
Name:- Mohit Kumar
Course :- M.B.A. (3rd
semester)
Roll no. :- (19 MBA 29)
Submitted to :- Dr. Urvesh
Chaudhary (H.O.D.)
 Aravali college of engineering and management.
(Department of Management)

2. OYO founder Ritesh Agarwal

3. INTRODUCTION :-
 Ritesh Agarwal is
the founder and CEO of OYO H
otels & Homes. Travelling across
India at the age of
17, Ritesh stayed in more than
100 bed and breakfasts, guest
houses, and hotels to realize
there was a massive dearth of
affordable and good-quality
hotels in the budget hotel
category. That’s how OYO was
launched in May 2013. OYO
today is the world’s leading
chain of hotels, homes, and
spaces.

4. STARTING PHASE
 1. Ritesh Agarwal is a college drop-out
 To pursue his passion of becoming an entrepreneur, he
enrolled into Indian School of Business & Finance, Delhi
however he did leave college mid-way to start his own
company. He was hesitant about his decision but he
took some tough choices to accomplish his dreams.
 2. Before OYO, there was Oravel
 Ritesh Agarwal has been a wayfarer himself and
travelled across the country before launching OYO and
during such travels he discovered the problem with
budget hotels. Thus at the mere age of 17, he launched
Oravel travels, which he modelled after Airbnb.
However, it later branched out to become OYO rooms.
He had discovered that the problem with budget hotels
was bigger than just availability, so, to counter other
issues, he launched OYO.


5. OYO 7 Success Strategies
1. ASSET LIGHT STRATEGY
combine the unbranded hotels
partnership with existing hotels
Adopt Aggregator Business
Model
GREAT QUALITY
BEST LOCATION LOW PRICE

6. 2. END TO END RESPONSIBILITY
FOR CUSTOMERS EXPERIENCE
EASE OF HOTEL SEARCH
EASE OF BOOKING
CHECK-IN EASY
CHECK-OUT EASY
WORLD CLASS EXPERIENCE

7. 3.PREDICTABILITY WILL BRING
REPEATABILITY
ANALYSIS THE CURRENT SCENARIO
KEEP CLUSTER MANAGER
LOW BUDGET WITH COMMON
STANDARD
COMMON PROCESS
REPEAT CUTOMER

8. 4. TECHNOLOGY FOR SPEED AND
SCALE
CUTOMER EXPERIENCE
OPERATIONAL CAPABILITY
EFFICIENCY
INNOVATION
CHECKING THE ROI

9. 5. FOCUSED TEAM FOR
ACQUISITIONS AND EXPANSION
BUIDING A TEAM
CREATING LARGE HOTEL CHAIN
REDUCING THE CONTRACT SIGHN

10. 6. FEEDBACK TO FEEDFORWARD
COLLECTING FEEDBACK
QUICK RESPONSE
TAKING ACTION

11. 7. LOWEST ATTRITION WITH
CONTINUOUS
COUNTINUOUS TRAINING TO TEAM
REDUCING THE ATTRITION RATE
ENGAGE THE HUMAN ELEMENTS

12.  What we look when we hire
team or person
SKILLS
WILL
HARD WORK
MANAGEMENT SKILLS
LEADERSHIP SKILLS