Marketing Strategy For OYO Rooms an Online Portal For Network of Hotels

1. MARKETING
STRATEGY
OYO ROOMS
By-
Naman Singh

2. OVERVIEW
• OYO Rooms, commonly known as OYO, is an Indian hotel brand founded by Ritesh Agrawal
that owns and operates as well as aggregates standardised hotel rooms. It currently operates
in more than 250 Indian cities and in Malaysia.
• OYO started with one city and one hotel in Gurgaon in January 2013. The company as of
October 2016 has around 25000 hotels in 250+ cities of India, and has been named India's
largest budget hotel chain. It has also launched in Malaysia. Recently, Oyo has entered into
Nepal, with its first hotel in Kathmandu.
• OYO Rooms is an fruitful platform for new hotel owners who are starting form scratch,
• OYO Rooms USP is FREE WIFI, Breakfast, AC Rooms, etc.
• OYO Rooms Tagline is India’s Largest Branded Network of Hotels.

3. MARKETING STRATEGY
• To retain its ranking and be a step ahead of the competitors OYO is focusing on the mass as
well as on digital marketing section aggressively for lead generation and customer
acquisition. It is strategizing to use all means of social media by targeting potential customers
based on their interest, behavior and other parameters which are easily available via digital
marketing.
• It has strong social media presence on Facebook with over 3.65 lakh fans and a Twitter
following of over 26,000 followers. The brand claims to have over 5 million app downloads
with a good number of active users. To fast track its growth, OYO Rooms is organizing several
campaigns on social media platforms such as:
• #AurKyaChahiye videos on Youtube.
• Dubsmash Contest
• Father’s Day Celebration campaign, and IPL Final Verbal Combat.

4. SOCIAL MEDIA
Facebook
• Contest Announcements with hashtags such
as #RecognizeMe #OYOBilieber.
• Updates on New Offers.
• Contact No. for Support and Assistance.
• Response Rate is High which is 90%,which
is better as compared to competitors.
• Average response per post 50 – 300.
Twitter
• Updates on New Offers with eye grabbing
images as well as videos occasionally.
• Sharing pictures of customers who have
used the service, To attract more customers.
• Using Hashtags such as #aageseright
#HelloNepal #EnrouteToOYO.
• Highly responsive to customers queries,
feedback and complaints.

5. FUNDING
• OYO raised it first ever funding from DSG Consumers Partners, Lightspeed on 1st
MAY 2014,which is estimated to be $ 650k.
• The second funding was a turning point, The amount was about 25 Million dollars,
It was by Greenoaks Capital, Lightspeed Venture Partners, Seqouia Capital.
• Later Softbank a well known Japanese Company, Took a lead by investing
100 Million dollars.
• Looking at the rapid growth and potentials of OYO Rooms, Softbank has invested another
250 Million dollars in the firm.
• OYO Rooms eyes another 500 Million Dollar investment from Softbank, To enter the unicorn
club(for startups valued at 1 Billion Dollars).

6. ADVERTISEMENTS ON WEB

7. PARTNERSHIP

8. THANK YOU