This is the B-Plan for OXCeN RETAIL.YOU can check it or revert me back!!!!

1. RELIANCE GROUP
• RELIANCE POWER
• RELIANCE INFRASTRUCTURE
• PETROCHEMICALS
• RELIANCE COMMUNICATION
• RELIANCE CAPITAL
• RELIANCE ENTERTAINMENT
• RETAIL

2. TATA GROUP
• TATA COMMUNICATION
• TATA POWER
• TATA STEEL
• TATA CHEMICAL
• TATA CONSULTANCY SERVICE
• TATA MOTORS
• TATA TEA

3. OXCEN GROUP
• OXCEN DAIRY INDUSTRY
• OXCEN RETAIL
• OXCEN INFRASTRUCTURE
• OXCEN POWER
-OXCENGROUP
OXCEN GROUP
WHERE LIFE IS WEALTH
OXCEN MILK
INDUSTRY
WHERE MILK IS BORN!

4. www.ThinkOnDelivery.com
WHERE YOUR THOUGHTS ARE DELIVERED!
OXCEN RETAIL
CALL ON:
099 045 450 60
(SUPER FAST EXPRESS
DELIVERY)

5. Motto:
To deliver customer’s thoughts.
To give customers a wide assortment of their
favourite and fresh groceries, fruits and vegetables
products, Every Day Low Prices, guaranteed
satisfaction, friendly service, convenient hours (24
*7) with a great online shopping experience and
free home delivery(12*7).

6. To be the No.1 retail brand of India with an
exponential growth through superior customer
service, stupendous quality and well-built
commitment within next 10 years.

7. Our products and
services:
• Biscuits & Cookies
• Breakfast cereals
• Condiments
• Dal, Atta, Rice &Rava
• Dry fruits
• Edible oil & Ghee
• Pickles, vinegar, sauce

8. • Chips/corn snacks/nuts
• Frozen foods
• Soft drinks
• Baking needs
• Paper goods
• Canned goods
• All fresh fruits and vegetables

10. Opportunities:
“people have money but not time in this world”
• Sectors with high growth potential.
• Locational advantage.
• Fastest growing formats.
• Wholesale trading.
• E-retailing.
• Retail franchising.

11. Threats:
• Political issues.
• Social issues.
• Inflation.
• Lack of differentiation among the malls that are
coming.
• Competition from other value retail chains such
as Shoprite, Reliance (Fresh and trends), Big
Bazar, Iscon and D mart.
• Unorganized retail also appears to be a threat to
Oxcen Retail’s business.

12. Weakness:
• Taxation hurdles.
• Presence of large retail market.
• Underdeveloped supply chain
• General perception: ‘Low price = Low quality’
• Lack of national distribution networks and hubs.
• Lack of adequate utilities- lack of basic
infrastructure like power, transport and
communication creates difficulty in sustaining
retail operations across Ahmedabad.

13. Strengths:
• Changing consumer’s habits and lifestyles.
• Plastic card revolution.
• Greater availability of quality products.
• People don’t want to waste their time in shopping
queues, traffic.
• Increased craze of e-retailing.
• High brand equity enjoyed by OXCEN RETAIL.
• A vast variety of stuff available under one roof.
• Everyday low prices, which attract customers.
• Available facilities such as online shopping and super
fast delivery of products.

14. MARKETING:
We will use this different types of advertising
methods for our milk and milk products.
• TELEVISION ADVERTISING
• RADIO ADVERTISING
• PRINTED MEDIA
-Newspapers, Magazines and Booklets.
• ONLINE ADVERTISING
-Social networking sites like Facebook
Twitter, Orkut etc.
• BILL-BOARD ADVERTISING

15. Poster for advertisement:

16. Our service:
At the starting, We are going to provide our
service in Ahmedabad city only and that’s why
we are going to open 3 oxcen retail store at the
strategic points of the city.
We are providing superfast express delivery
within a half an hour for any grocery
products(All of your favourites brands), fresh
fruits and vegetables.
We are providing three types of membership
card.

17.  We are providing our daily delivery service
to the satisfied customers.
 We have one toll free no. also on which
you can call and book your orders.
 We are providing android application also
and web-site also so customers can easily
give us opportunity to deliver their
thoughts.
Free delivery=(12*7)
Rest of the time=(₹2/1km)

18. Our Platinum Members:
Membership fees: 100₹ +(submit 5000₹ at starting period)
Our services to them:
We are providing free delivery of any grocery product as well as any
fresh fruits and vegetables to them while one year including edible
oil,atta,dal etc.
Just they have to tell us their wants or requirements of week. As per
they want we provide service to them.
They have to pay the money after each 10 days.
Special attractive offer for them:
24*7 free delivery
Free laundry service for 6 months
Free delivery of any 1 newspapers whichever they want for 1 year.

19. Our Golden Members:
Membership fees: 50₹ + (submit 2000₹ at starting period)
but they have to pay the monthly bill to us.
Our services to them:
We are providing free delivery of any grocery product as well as any
fresh fruits and vegetables to them while one year including edible
oil,atta,dal etc.
Just they can call us any time and book an order for tomorrow as well
as they can informed us about their want and requirement before also..
Special attractive offer for them:
7 am to 12am free delivery
Free delivery of any 1 newspapers whichever they want for 6 months.

20. Our Silver Members:
• In this type of membership, we include the
customers who occasionally call to us and
book their order.
• For this types of member, shipping charges are
free for minimum order value of ₹250.

21. Available offers at OXCEN retail:
• “cheapest week of the year”
• Exchange Offer.
• Daily lucky draw offer.
• Web-site luto offer
• Weekend Discount .
• Festivals offers.
• Point of Purchase Promotion.
(every shopping of 100 rs,1 point is credited to the
respective account and after every month, it will be
calculated and top 25 will be rewarded.)

22. OXCEN STAR OFFER:
• Our star member have to pay 2.5 lack at the
starting. Then they never have to pay single
rupee also up to one year.
• Whatever products and whenever they want, we
will deliver them for one year for free of
cost.(There is a proper limit also but it’s sufficient
to satisfy 5 family member’s requirements).
• Free laundry service and 2 newspaper delivery for
next 2.5 year.

23. Special offers for hotels and schools:
(our main concentration)
• As we know, hotels and schools have daily
requirement of grocery products, fruits and
vegetables…
• And they are not really interested in storing
and daily transportation cost.
• For them:
Membership fees: 500₹ +(at starting period
submit 10,000 and surely get back this extra
paid money)

24. • Offers for them:
 They can pay bill monthly term wise or before
it.
 In every month, we are going to provide
grocery products, fruits and vegetables totally
free for single day.
 Free delivery service at any time.
 Free delivery of any of 2 newspapers for 1 year.

25. Financial status for 1st year:
Three strategic points of the city:
₹4,30,000(₹12,000/month)
Most focus on advertisement: ₹4,00,000(starting
period)
3 store manager and 6*3 workers(₹9,00,000/annum)
For transportation:
₹5,10,000(18*20000=3,60,000+1,50,000)
Technical machinery=₹1,50,000
Total capital investment=₹23,90,000
LOAN:₹24,00,000(10% intrest)

26. Selling:
We have to assume customer for one year here.
Suppose Platinum, Golden and silver card members
are respectively 100,200,1000 respectively.
We have got contract from 10 hotels and 4-5 schools
also.
We have around 10-12 oxcen star members.
Only for our three types of members:
Selling=₹17,28,00,000
Profit=₹5,18,40,000

27. Future plans:
• MoU with milk industries like Amul, Mother dairy and
provide delivery system of milk and milk products.
• MoU with newspaper agencies also to provide delivery
system.
• Going to open more and more OXCEN retail store in all over
India.
• We are also going to increase our products and services.
• We are going to make this web-site national level for
providing our service to the national level as we have
mission to be No.1 retailer brand of India.
• For be No.1 brand, we are going to deliver every thing
,everywhere to every one to any time.

28. DHRUVIN M. PATEL
SECOND YEAR(4TH SEM.)
ELECTRICAL ENGINEERING DEPARTMENT,
INSTITUTE OF TECHNOLOGY,
NIRMA UNIVERSITY.