The document provides 50 guidelines for assessing the quality and effectiveness of assessment in higher education. It discusses five major areas: having a clear purpose and readiness; involving stakeholders; what and how to assess; assessment as a story; and improvement and follow-up. The guidelines stress strategic intent, using assessment to improve programs and student learning, and involving stakeholders throughout the process from planning to implementation. Assessment should collect meaningful evidence to enhance student learning and inform institutional decision-making.