The document discusses how premium packaging experiences can improve customer experience and drive repeat purchases for online merchants. It notes that 40% of consumers are likely to make repeat purchases from merchants that offer premium packaging. The document advocates for merchants to stand out from competitors by creating unique, surprising packaging that sparks conversation and drives distribution. It also emphasizes that packaging plays a key role in the "unbox therapy" experience of receiving an online order.

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ECOMMERCE MARKETING
GUY AMIAD / einsof

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Global retail trends 2018

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40% of consumers are likely to
make repeat purchases from an
online merchant with premium
packaging experience.
Dotcom 2016

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CX
CUSTOMER EXPERIENCE

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PX
PACKAGING EXPERIENCE

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CX
BE UNIQUE

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CX
BE UNIQUE
STANDOUT

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CX
BE UNIQUE
STANDOUT
ELEMENT OF SURPRISE

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CX
RETURN CUSTOMER

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CX
RETURN CUSTOMER
CONVERSATION

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CX
RETURN CUSTOMER
CONVERSATION
DISTRIBUTION

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UNBOX
THERAPY

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32. GUY AMIAD
guy@einsof.me
054-4488366
einsof.me
OUTSIDE OF THE BOX - ECOMMERCE MARKETING