Our presentation at Promotions360 2012

2. Product + Offer + Targeting + Timing +
Distribution + Advertising + ...

3. Were a common effort of communication & an innovation related to one of the
components of the (old-school) marketing mix
Give advertising an extra chance to be succesful by adding an inovative element
concerning the product, price, distribution...

5. From food & clothing to electronics & furniture.
Indeed, online shops bring lots of advantages to
shoppers.

7. The traditional process of buying a car can be quite a hassle:
o You waste time visiting dealers and collecting offers
o Negotiating details and price with the retailer really gets on your nerves
o Sometimes, after you finally buy the car, the price drops suddenly and it
becomes 30% cheaper than what you paid for it
o Also, sometimes too many choices confuse the consumer (see mobile
subscribtions now vs Connex “Abonamentu’ de 5/ 7.5 sau 12”)

8. With only 3 steps:
Step #1: Select the car you want from a not-so-long list
Step #2: Create an account and fill in the reservation form
Step #3: Go into any showroom, sign the contract and drive your new car home

9. With unique prices designed especially for web and limited edition cars.

10. •
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11. FOLOSESTE CHAT PE NTERNET FASCINAT DE JOCURI PE FOLOSESTE INTERESAT DE
Mp3 PLAYER NOILE TEHNOLOGII COMPUTER INTERNETUL COMPUTERE
56% of SEAT customers are online

12. o
o
o

14. o First three weeks = 3 cars sold! In average 2 cars sold/ month
o If seatwebshop.ro were a SEAT dealer it would NOT be the last one (based on the number of
cars sold)